Start from 1980

Chapter 200 Advertisement Placement
"What do you think I said tonight?" Teacher Su glanced at her.

Tang Wanru thought about it for a while, and was a little uncertain: "Although I said a lot, and it looked very powerful, it seems like I didn't say anything."

"Then let me ask you, how does the film company make money?" Mr. Su continued to ask.

Tang Wanru didn't even think about it, so she replied directly: "Box office."

"Yes, it's the box office." Teacher Su nodded: "But if you only rely on the box office, then it means that the company must have a steady stream of movies produced, otherwise it will be difficult to maintain the company's income and expenditure, right?"

"Yes, boss." Tang Wanru agreed with Teacher Su's words.

Indeed, the current film market basically relies on the box office to maintain the company's expenses.

Only then will there be directors who pay attention to efficiency and speed, and can produce a movie in a week.

So now, having theaters in Hong Kong is the most profitable.

This is why Mr. Su said that without theaters, everything is empty talk.

Teacher Su poured a glass of water and said, "That's right, many film companies now really need to rely on the box office, the reason why I say not to rely on the box office is because I can't predict what the audience's preferences will be.

More importantly, I don't know how to make movies, so I will release this aspect and hand it over to directors who know movies.

And the box office is indeed not our ultimate goal. If we blindly pursue the box office, then if several films in a row suffer from box office Waterloo, the company will face bankruptcy. "

"Yes, boss, if we really make a few movies with poor box office in a row, then the company will really face bankruptcy." Tang Wanru replied honestly.

Having lived in Hong Kong for so many years, she naturally knows the ups and downs of the Hong Kong film industry.

Almost every once in a while, a film company declares bankruptcy.

So she really wanted to know what her boss was thinking.

Anyway, after thinking about it all night, she didn't want to understand what the boss said tonight.

Although I have said a lot, but when I think about it carefully, it seems that I have not said anything.

Teacher Su said: "So, the development direction of DreamWorks: the first step is to seize new directors, list in the book those who can make films, at least about 100 people, and focus on choosing directors with strong creative ability and good product quality. Director, if the old director is not good enough, find a new director.

The second step: insist on making commercial genre films, because we can clearly understand the development trajectory of commercial genre films after seeing the development trajectory of the entire world film, and the future will also be dominated by commercial films.

A small number of literary and artistic films can be allowed, and the main genre is still based on commercial films.

The third step: explore the possibility of series of films, because series of films will be the main force of future films.

Moreover, there are many benefits of the series, such as cost reduction, promotion continuation, and the audience has a sense of expectation.

Although, this will also stifle innovation to some extent, but innovation is to meet basic needs first, and then innovate.

This is why it is necessary to dig a lot of directors. Only by having enough directors can the company be diversified.

Step 4: Establish a strong marketing system to avoid being controlled by others. The marketing system I am talking about does not only refer to theaters, because there are many places that belong to the marketing system.

Because any movie is inseparable from the means of marketing.

So I divided it into several marketing strategies, namely music marketing. Before the movie is sold, I use a certain song or a certain piece of music to first ignite people's attention.

Because music marketing is the most important part of movie marketing, a theme song that fits the movie's temperament can even boost box office growth.

The second one is earthy marketing. What is earthy marketing?It is a love story from the soil to the ground, with a touch of earth in the sweetness, and a touch of nasty popular love words in the routine.

Let me show you. "

Teacher Su coughed and cleared his throat: "Do you know the difference between you and Xingxing?"

Tang Wanru shook her head: "I don't know."

"The stars are in the sky, but you are in my heart."

"Uh...it's quite earthy." Tang Wanru thought for a moment: "If the hero or heroine said so in a literary film, I think it should be okay. Although it is very earthy, it has a special taste."

"Yes." Teacher Su continued: "Not only should we add earthy love story elements to the poster, but also let the leading actors interact with fans with earthy love stories at press conferences and screenings. To use earthy love words.

Moreover, our magazines will also release this issue of earthy love stories, and at the same time, we can go to the streets to collect earthy love stories from passers-by.

Comprehensive coverage, as I said before, omni-channel promotion. "

Because Mr. Su is going to the United States to save those international friends who are in dire straits, he can't stay in China and stare at the media company at any time.

Before going abroad, he had to give all these things to Tang Wanru.

When the company has a movie released, let Tang Wanru promote the movie according to these strategies.

"There is also sentimental marketing. For example, we want to shoot a romance film with the theme of regret. Regret is the core keyword in the early stage of marketing, whether it is black and white photos and posters in cool tones, or trailers edited in the way of killing memories, Emphasize the core emotion of regret.

Secondly, we also need to ask the director or the protagonist to talk about their regrets to attract the attention of movie fans, and cooperate with our paper media, such as investigating the regrets of passers-by on the street.

Such as the love in the ignorant period of youth, or the love separated by the blow of reality, etc. "

Teacher Su continued: "The last point is hype. The hype I am talking about is not to hype the scandals of actors, but not to promote when filming movies.

When the filming was halfway through, we published our stills in newspapers in various media.

At the same time, the paper media of DreamWorks also began to follow the filming progress of the film, track and record the growth of the film, and released stills and life scenes of the actors on the set.

At the same time, novels or comics adapted from movies are released.

These promotional methods are not suitable for every movie. When the time comes, relative promotion will be carried out, and the methods used are similar to the above.

Since I am not in Hong Kong, you will arrange the whole process to be led by Zhou Jianren.

No matter what kind of movie is produced, it must be promoted in an all-round way. The investment in publicity must be appropriately increased, but it must also be properly controlled.

What kind of movie should be promoted, it is necessary to position the brand of the movie. "

Tang Wanru quickly wrote down what Teacher Su said in the memo.

Because after Boss Su leaves Hong Kong, she will be in charge of the overall situation, so the pressure is not small.

That's why he recorded Teacher Su's words so seriously.

"Just finished talking about the development direction of DreamWorks, now let's talk about how DreamWorks will make a profit."

Teacher Su drank a glass of water, moisturized his throat, and continued: "I just said that the development of DreamWorks cannot only rely on the box office, so we have to divide the profit direction between actors and movie derivative products, as well as placing advertisements in movies. advertising fees.

Let's talk about how to make more money from actors.

The first point is the star brand effect of the actor, such as letting the actor endorse a certain product, the income obtained is shared with the company, such as 1, such as 37 or 46.

Because celebrities need capital as a platform, celebrities are equivalent to the generals of capital, and we have to find ways to make good use of the value of actors.

For example, endorsements, such as shampoo, watches, TVs, and even sanitary napkins, etc., these things can be endorsed, then we can make a lot of money.

But we can't squeeze out all the actors, otherwise it will be difficult for us to attract newcomers.

The second point is the derivative products of the movie, which are the products developed by the characters, scenes, props, logos, etc. in the movie.

Including toys, clothing, accessories, audio and video, books, daily necessities and so on.

The third point is the advertising placement fee. For example, if an advertising company wants to place an advertisement, how much advertising fee we will charge.

This ad placement can be beer, milk, clothing, shoes, etc.

But it can't be blunt, such as placing advertisements naturally, but also allowing the audience to see the advertisements.

If it is a movie with a lot of money invested, before the filming starts, we first find the actors, director, and screenwriter, and then find the advertisers and tell them who will star in the movie and who will direct it.

Then put the advertising time up for auction, such as how much is it for five seconds, how much is it for ten seconds, how much is it for 20 seconds, how much is it for half a minute, how much is it for 1 minute, etc.

And we can also operate in this way, for example, for movies released on Valentine's Day, all men and women who buy seats 13 and 14 can come to our company to receive small prizes such as signed photos of actors or signed puppets. "

"..." Tang Wanru was dumbfounded!

According to the logic of the boss, it is estimated that the movie has already earned back the box office before it is released, right?

No wonder he said he wasn't worried about the box office!
Of course, it is impossible for Mr. Su to tell Tsui Hark and Shi Nansheng about this. What if they are plagiarized?
Tang Wanru instantly understood why the boss was so confident that he didn't worry about the box office.

Can think of so many ways to harvest fans' wallets.

Once the company starts making movies and introduces some well-known actors, it will be impossible even if they don't want to make money.

Teacher Su went on to say: "So immediately sign a large number of actors, I will provide you with a list, you let Zhou Jianren find a way to sign these people to the company, and at the same time sign long-term contracts and liquidated damages, etc.

Because we are not a charity, we are a company and we want to make money. "

Tang Wanru nodded fiercely, as long as she operates according to the boss's idea, it will be difficult for the company even if it doesn't want to make money.

"Good boss, I will ask Zhou Jianren to find these people immediately and sign them into the company."

Teacher Su took out a list, which contained many names, such as Wang Zuxian, Guan Zhilin, Li Jiaxin, Gigi Lai, Qiu Shuzhen, Guo Aiming, Guo Fucheng and a group of actors.

The others have either not grown up, or have already signed contracts with major companies, so there is no need to poach corners.

Wait until those people grow up, and wait for them with a pocket...

　Unknowingly, 200 chapters
　　
　
(End of this chapter)