Start from 1980

Chapter 480 Bigger and Stronger, Greater Glory

"Next, we will arrange for the chairman of our company to come over, and Mr. Li Peiquan will be the general manager. We will work together to develop the company well, but we must develop the company reasonably and formulate a scientific management level."

"Don't look at the fact that you are developing very well now, but there is an undercurrent behind it, and you are in a difficult business situation. For example, some local departments believe that the Chinese medicine Baishao is added to beverages, which violates relevant regulations, causing 80 bottles of Tianfu Cola to be returned. destroy.

In addition, there are many constraints and unscientific aspects such as funds, management, and personnel. Now you are already heavily in debt and overwhelmed. "

"At the same time, Tianfu Cola is at a loss for how opponents such as Pepsi and Coca-Cola play. The operating philosophy and mechanism of the system are completely different from the same system, so you have no way to parry."

"In response to the above situation, we must adopt a one-size-fits-all policy to reorganize and solve various problems in the enterprise."

Su Chen said: "Besides, I heard that the big guy was a little emotional a few days ago."

As soon as this matter was mentioned, Li Peiquan's expression changed slightly.

But Su Chen didn't delve into it, and continued: "Because it's the first time, we don't plan to delve into it, but if there is a next time, I think personnel management must be strengthened."

"Because the new personnel has not yet arrived, I, as the chairman of Shengshi, I think my words still have some weight, so I will briefly talk about our next development plan, which is to establish our canning plant. At the same time, we will In the form of cans, bottled form has to be abandoned.”

"Moreover, we will try our best to promote our products on sports and TV. This is the strength of our prosperous age. I think Tianfu Cola will definitely be able to drive Pepsi out of our country if it joins our team."

Teacher Su's eloquence is not covered.

He went on to say: "We vigorously support domestic enterprises, so that Chinese manufacturing can go abroad and create a lot of foreign exchange for our country. This is the reason why the superiors agreed to our joint venture."

"The reason why we are allowed to invest is that the superiors have passed through multiple assessments of us, and they think that we have this strength, so they will let us invest in state-owned enterprises."

"Our goal is to develop such a company into a national brand of our country. When people mention cola in the future, we will also have our Tianfu cola brand!"

"Our slogan is: to become bigger and stronger, to create greater glories! Promote this national brand internationally, so that Tianfu Cola can enter the United States! Enter the United Nations! Enter the table of every family in the world!"

"And Tianfu Cola takes on such an important task, and this important task falls on you. I believe that you will be able to fulfill this important task and develop our national brand well!"

Anyway, the slogan is very passionate.

In terms of eloquence, Mr. Su is definitely no worse than Mr. Ma.

Anyway, Li Peiquan felt a rush of blood rushing to his forehead when he heard it.

And Qian Huang who was at the side also felt this way, and suddenly felt that he wanted to fight for it all his life.

Li Peiquan nodded fiercely: "Indeed, we want to go abroad! We want our Tianfu Cola brand to be seen on the dining table of every family in the world!"

"This is the reason why we invested in Tianfu Cola. Everyone, we all have a long way to go, and we will do our best to build this brand." Su Chen continued: "I hope that both of us can go further together!"

"Well said." Li Peiquan said excitedly: "We will definitely be able to go further, two, please drink tea."

The attitude is very different from when Su Chen and Tang Wanru first arrived.

Tang Wanru secretly laughed, she was also fooled by Su Chen in the same way.

And he seems to be able to fool different groups of people, whether it is her, Tsui Hark, or others, they have all been fooled by him.

Su Chen picked up the teacup and took a sip, then said, "If we have time, how about we visit the factory first? Let me see what the production line looks like first."

"Okay, both of you, let's drink tea first, and then I'll take you to have a look." Li Peiquan said.

Being fooled by Su Chen, the attitudes of these two people have changed drastically.

After drinking tea, they took Su Chen and Tang Wanru to visit the workshop.

Tianfu Cola can be said to have a long history. In the early 50s, Yufu, Meihua, Xingfu, and Beibei merged into the CQ City Central District Air-Conditioning Factory, and Xinxin, Bashan, Dahua, and Xinhua Soda Water Factory merged into the CQ City Air-conditioning Factory.

In the mid-60s, two air-conditioning factories merged into Chongqing Ice Factory, which was affiliated to the Catering Service Company of the Second Commercial Bureau of CQ City.

In August 1978, Li Peiquan served as the director of the heavy drink factory. He led a team to investigate the market and develop new products, and soon produced chocolate champagne, which was a small success. However, sparkling wine and champagne were not enough, and Coke was also needed.

In the mid-to-early 70s, the traditional Chinese medicinal material Paeoniae Alba had a high yield every year, and there was a large backlog.

By the end of the 70s, Zhejiang, AH, Sichuan, Shandong, Guizhou and other producing areas had stockpiled a large amount of Radix Paeoniae Alba and urgently needed to sell the stocks. The high-level executives personally issued instructions: "There is great potential for comprehensive utilization of Radix Paeoniae Alba."

Finally, Tianfu Cola was developed, which not only has an international taste, but also has the health care function of traditional Chinese medicine.

But now, Tianfu Cola is not the only product developed by China Medicinal Materials Corporation. There are also Shanghai Coke in Shanghai, Healthy in Guangzhou, West Lake Coke and Guanfang Soda in Hangzhou, and Jinshao champagne in Tianjin.

Why can Tianfu Coke stand out?

The key lies in the construction of production and sales outlets, that is, "channel linkage".

As early as 1982, the heavy drink factory set up a pilot branch factory in the province, and jointly established and operated with Miyi and Nanchong, which achieved remarkable results. Three branch factories in the province.

In 1984, it made a national layout and extended its tentacles overseas.

At the same time as channel construction, innovations in technology, equipment, and varieties are also carried out simultaneously.

In 1984, the heavy drink factory imported can production lines from Europe and installed them in two factories in Chongqing and Sui to further improve efficiency and reduce costs.

Under the leadership of Tianfu Cola, a series of new products such as blue bird soda, chocolate champagne and Tianfu lemon juice were introduced to the market, forming a strong product cluster.

This is why Li Peiquan has been reluctant to invest, because now Tianfu Cola can indeed flourish.

However, he was beaten up by Teacher Su just now, and he no longer has any grievances in his heart.

The workshop is also a three-story building, anyway, it looks very historical from the outside.

But for Teacher Su, it was far from enough. Qian Huang and Li Peiquan carefully looked at his and Tang Wanru's expressions, but they didn't see why.

Su Chen looked at it very seriously, and would ask about anything he didn't understand.

Li Peiquan explained to him and Tang Wanru seriously.

In the consumer business sector, he intends to use Tianfu Cola to drive other fast-moving consumer goods, so Tianfu Cola can be said to be a heavy-hitting product at present. There is no way to do other things now, so let's start with this thing and the real estate project in Beijing.

When the time is right, those companies that are not doing well will be included in the Shengshi FMCG sector.

Companies with too many shares at this time may become a big problem in the future, because according to the current personnel management in the company, it is estimated that about 70% of the workers will be laid off.

But Su Chen didn't want to be this sinner, let alone spend all his money on these things.

After browsing the workshop, Li Peiquan asked if he wanted to go to other places, Su Chen shook his head:
"No, I already know the current situation. The management of personnel needs to be strengthened. I just saw a worker smoking in the workshop!"

"In addition to smoking in the workshop, there are actually people smoking in the warehouse. I don't want to see this kind of problem when I come here in the future."

There are too many problems, he didn't want to bring them up, he thought for a while, and then said: "Later, we will conduct personnel adjustments and conduct an assessment system. I will consider transferring unsuitable workers to other factories. If they are not suitable, That can only make them laid off, the company does not support lazy and idle people, nor does it support people who do nothing."

In addition to the management of personnel, it is also necessary to control its finances, otherwise it will be a mess.

But he didn't say that.

Li Peiquan's face was a little ashamed: "This is indeed our mistake..."

Su Chen shook his head: "What I don't want to hear next time is sorry. There are many problems. We will arrange a team of about dozens of people to analyze each link. I hope you can cooperate. If you want to make it bigger If we are strong, we must eliminate the problem from the beginning, so as not to be strangled by other companies in the future.”

"Understood." Li Peiquan nodded.

Su Chen said: "Okay, let's say goodbye first, and you are busy first."

Although Li Peiquan and Qian Huang tried to persuade them to stay, they did not stay.

Watching the two leave, Li Peiquan sighed suddenly: "This young man is domineering, and a few words make people feel very comfortable."

"Douye, it's really a bit serious." Qian Huang continued, "No wonder the superiors let him invest. It must be because of his background. We can't afford to mess with him."

The two looked at each other, and both could see the helplessness and approval in each other's eyes.

After a while, Li Peiquan said: "By the way, wait and call the two hamabis who were smoking in the warehouse and workshop just now."

"Well, I'll wait for Ha to call over, and there are other people calling over, smoking in the workshop and warehouse, it seems that our problem is indeed serious." Qian Huang nodded.

And Tang Wanru who left here asked, "Shall we go back tomorrow?"

(End of this chapter)