Countercurrent 1988

Chapter 302

Yang Xue nodded after hearing this: "Then you can make an agreement, after you finish handling the matter, you have to close it!"

Chen Bing hurriedly said: "Close, close, definitely close!"

Qin Dong and Chen Bing were defeated in their first confrontation, but this person is also a genius in the business world, how could he easily admit defeat!

Now, he is using the most stupid and most effective method of price war to attack Jiahe Food Company again.

August and September were the two months with the most intense fighting between the two sides.

In the past two months, both sides have cut prices a lot. It can be said that, in the end, they are all sold below cost.

This is good for those dealers, who made a huge difference in price.

Jiang Cheng did a rough calculation, and in the past two months, Jiahe had basically lost 6000 million yuan. That is to say, in the past two months, he had lost all the 6000 million yuan he earned from Mr. Mou.

Jiangcheng's distressed, grandma, if this continues, what will happen? Could it be that Jiahe really died with Er Lele, and himself and Qin Dong.

Jiang Cheng frowned slightly as he paced around the office.

Bang dong dong, someone knocked on the door.

"Come in!"

It's Liu Weidong.

Liu Weidong had sunken eye sockets, messy hair, and an unshaven beard. When he saw it, he didn't sleep well.

"Mr. Liu, how are you doing?"

"Mr. Jiang, the sales reports from various places are not satisfactory. I just got the news that Erlele has dropped by [-]% again!"

After hearing this, Jiang Cheng said angrily, "Did Qin Dong go crazy?"

"Mr. Jiang, I think Qin Dong is crazy. I know a little about this man. He is a famous gambler. I heard that he used to be a veteran. He seemed to have lost money in business. In the end, he went to the casino and was stunned." It's to win a Lele from the casino!"

About this, Chen Bing really didn't know.

"You said Er Lele was won by Qin Dong!"

"Yes, Qin Dong is a person with strong self-discipline. After winning money from the casino, he left the casino and founded Erlele. Over the years, with his spirit of gambling, he managed to build Erlele into a domestic food industry. giant!"

Grandma, in this life, I am not afraid of fighting anyone, but the most feared are gamblers!

"Distributors from all over the country asked, the other party has already lowered the price, should we still lower it?"

"drop!"

"However, if it goes down any further, we'll lose all of our assets!"

This is a difficult problem. If the capital chain breaks down if it goes down blindly, it will be a big deal.

Now the duel between Erlele and Jiahe is rumored in the industry. They are all guessing who will live and who will die. There are still people betting, and there are bets. % bet Lele wins.

"Mr. Liu, in your opinion, what should we do now?"

"Mr. Jiang, shall we admit defeat?"

"Admit defeat?"

"Correct!"

"Admit defeat, do you know what it means?"

"The factory was acquired!"

"You know it and say it!"

"However, if you don't admit defeat, you will lose everything in the end, and you will lose everything!"

Liu Weidong is right, if the fight continues like this, the capital chain will be broken, and this time will not last too long. If the capital chain is broken, let alone money, grandma’s, nothing, maybe you will still owe Next ass foreign debt!
"Acquisition is impossible. Qin Dong is a wolf. He said that to buy a factory, he wants the factory and not us. Therefore, if our company is acquired, then we will be the meat on the cutting board. How to chop it, so anyone can buy it, but we are the only ones, because we are the owners and shareholders of this factory!"

"Mr. Chen, what do you say?"

At this time, Jiang Cheng suddenly thought of the strategy used to defeat Zhang Boqing in the cannery.

Liu Weidong saw Jiang Cheng sinking into deep thought, sitting gently on the sofa.

After a while, Jiang Cheng opened his eyes: "Mr. Liu, this method should work!"

"What can you do!"

"'Another bottle'!",

Back in the day, Wahaha honey tea, clear tea, and iced black tea launched "one more bottle" and quickly occupied the beverage market, catching other competitors by surprise.

After all, Liu Weidong had never experienced a previous life, so he shook his head slightly, as if he didn't understand.

At that time, the news was really blocked. During the battle with Zhang Boqing, Jiangcheng engraved "one more bottle" on the inside of the can bottle cap, and Zhang Boqing was thrown into prison. However, such a good marketing strategy, It didn't spread out.

Chen Bing felt that as long as the "one more bottle" was launched on a large scale this time, coupled with certain advertisements, it should be able to reverse the defeat.

"Okay, just do it!"

"Boss Jiang, tell me!"

Chen Bing sat back in the manager's seat excitedly, then took out a piece of paper, and wrote "one more bottle" on the paper! '

"Mr. Jiang, what does 'another bottle' mean? Tell me!"

"'One more bottle' is engraved on the inside of the bottle cap with 'one more bottle'. If a customer buys a drink and drinks it at home and finds 'one more bottle' on the cap, he can take the bottle cap to any store. Redeem for a new bottle of drink at the point of sale!"

"Then don't we lose money?"

Chen Bing shook his head slightly: "This is called a lottery, and there is a probability. At the beginning, we can increase the probability a bit. When Jiahe Foods really seizes the market, at that time, this event will be cancelled!"

Liu Weidong is also a business genius. He instantly understood what Chen Bing meant, and said happily, "Mr. Jiang, you are such a genius, you can come up with such a good idea!"

"Hehehe, Mr. Liu, in fact, I used this marketing strategy when I opened the cannery, and I also thought about it in the competition with Qin Dong, but it has never worked, this time it is a last resort!"

"Mr. Jiang, then you order!"

"I leave this matter to you. Immediately produce 100 million bottles of clear tea, honey tea, and iced black tea with ''one more bottle'' in the inner cap, and enter the market!"

Liu Weidong was a little puzzled: "Mr. Jiang, what percentage of beverages do not have ''one more bottle'' in the inner cover?"

"All the inner caps of these 100 million bottles are engraved with ''one more bottle''!"

After Chen Bing spoke, Liu Weidong was shocked: "Mr. Jiang, if this continues, we will lose a lot. If the 100 million bottles enter the market, we will give away another 100 million bottles to others for nothing!"

Jiang Cheng frowned slightly, staring at Liu Weidong who had a pale face.

"Does it hurt?"

"Mr. Jiang, you have to let me understand!"

"We want to heat up the market!"

"Mr. Jiang, if we want to heat up the market, can't we test it with [-] bottles?"

"No, it must be 100 million bottles. We must quickly let the national market know about our Jiahe, and they will snap up our Jiahe beverages and food! Think about it, the first person to buy our Jiahe beverage, open the drink and have a look , there is a 'one more bottle', they will buy it, and if they buy it, they will continue to buy it. Therefore, the first batch of drinks cannot be free, we are in business, and we must understand the masses' greed for cheap psychology."

(End of this chapter)