industrial overlord

Chapter 682

When Khedira lamented that European companies are gradually fading out of the Frankfurt Equipment Exhibition, the government officials and entrepreneurs in the Chinese pavilion are smiling, full of pride and satisfaction that cannot be concealed.

Maoqiao Gear Co., Ltd., who came to participate in the Frankfurt Equipment Exhibition for the first time, made a great move and rented hundreds of hanging banner advertisements in one go, so that the missing corner of the gear pattern can be seen everywhere in the exhibition hall.The origin of this pattern is a product accident at the beginning of Maoqiao’s establishment. Since then, chairman Feng Maoqiao has taken this gear with one tooth missing as the company’s logo, which means that the whole company will always remember the principle of quality first.

Over the years, Maoqiao Gear Co., Ltd. has been developing steadily. In the meantime, taking advantage of the opportunity of the country's revitalization of the Northeast, it acquired the Hunbei Gear Factory and achieved a qualitative leap.Since then, Maoqiao Gear Co., Ltd. has gradually entered the international gear market with excellent product quality, good service and low price. The output value has reached more than one billion US dollars.

Feng Maoqiao, chairman of Maoqiao Gear Company, is a die-hard fan of Lin Zhenhua. He believes that he can achieve today's achievements thanks to Lin Zhenhua's support. At the same time, Hanhua Heavy Industry's achievements also made Feng Maoqiao amazed.Many years ago, Feng Maoqiao heard Lin Zhenhua talk about participating in the Frankfurt Equipment Exhibition, and he always felt fascinated.Today, he finally brought his own products to this exhibition. His excitement is beyond words.

"Boss Lin, am I really not dreaming?" Feng Maoqiao said this to Lin Zhenhua for the 100th time.As Khedira commented, Feng Maoqiao is a farmer, and he really can't find any other way to express his feelings.

"Old Feng, if you don't believe me, I'll chop off one of your fingers with a kitchen knife. How about seeing if it hurts?" Lin Zhenhua joked with a smile.

"Alas, I really don't have the face to talk about the past." Feng Maoqiao hurriedly waved his hands while blushing.The allusion to chopping off the fingers happened many years ago. It was because Maoqiao Company had a quality problem, and Hanhua was about to stop the purchase from Maoqiao.After many years, Feng Maoqiao is no longer the small business owner of the past, but this incident left a very deep impression on Lin Zhenhua and Feng Maoqiao.

Lin Zhenhua patted Feng Maoqiao on the shoulder and said, "Old Feng, why are you ashamed to say this? Didn't you also use that missing gear as the company logo? I heard that when your company is conducting new employee induction training , every time you have to tell the story.”

"That's for sure." Feng Maoqiao suddenly found a sense of pride, "Such things must be told to new employees, and they must know how our company has come through these years."

"You can add another story in the future. Tell me about the scene when our Chinese pavilion came to Frankfurt for the first time 20 years ago. At that time, the machine tools we exhibited were regarded as antiques by Europeans. Director Zhu was so ashamed that he dared not see anyone." Lin Zhenhua said with emotion.

"Unexpected, really unexpected, you see, it has only been 20 years, and I, a farmer, can stand here to participate in the exhibition. Mr. Lin, look at my booth, there is nothing, all gears, But I dare to say: I can find all the gears in the world." Feng Maoqiao said.

Lin Zhenhua said with a smile: "Old Feng, you don't know, you are now called a gear tycoon in foreign newspapers, and in the picture given to you, your eyes and nose are drawn in the shape of gears."

"I saw it, I saw it." Feng Maoqiao also laughed, "What kind of tycoon, I'm just a little more diligent than them, I don't mind earning the small money they don't want to make, and I slowly developed it. I now have 5000 machine tools, and I remember exactly how each machine tool was purchased."

"It's really hard for you." Lin Zhenhua said sincerely.He believes what Feng Maoqiao said is true. This farmer entrepreneur started with 5 machine tools and developed to today's scale of 5000 machine tools. Every step is paved with sweat.Even with today's scale, it is said that he still retains the habit of going to the workshop at least once a week. After arriving in the workshop, he will randomly pick a machine tool and go up to operate it.According to his own words, if he doesn't touch these machine tools, he will feel uneasy.

This is the peasant entrepreneur born and bred in China. This inherent rusticity will never be erased.

The exhibition has officially started. As in previous years, merchants from five continents gathered here to choose their favorite industrial equipment, or negotiate various customized equipment and solutions suitable for them with equipment manufacturers.The participating manufacturers tried their best to show their best products and attract the attention of customers.Although it is not fashionable to yell loudly in such exhibitions, the promotional videos played by various exhibitors in their booths are also colorful, drumming, and full of temptation.

The China exhibition area has once again become the hot spot of the entire exhibition. Chinese companies participating in the exhibition have launched hundreds of new products in one go, including power generation equipment, power transmission and transformation equipment, petrochemical equipment, machine tools, construction equipment, etc., not only complete categories, but also technical standards Almost a full generation up from the first year.Inheriting the consistent tradition of Chinese products, the prices of these new products are all 20% or more lower than similar products of European companies, and various pre-sales and after-sales terms are much more favorable than European companies.

"My God, there are rumors that European companies plan to jointly suppress Chinese products. Why do I think the Chinese are counterattacking?" An American businessman whispered to his companion.

His companion also replied: "This is too obvious. Didn't you find out that the Chinese company named Hanhua Heavy Industry, all the products it launched were aimed at ALK. And you know, ALK It is the initiator of this joint European business operation."

"Why do I feel that ALK is going to be more ominous this time?"

"You have exactly the same opinion as me. I have to say that although the things made in China do not look beautiful, the price is very attractive."

"Old Europeans are too lazy. They would rather spend their time drinking coffee than improving their skills."

"Aren't we Americans the same?"

"..."

Conversations like this abound in the exhibition.The price of industrial equipment is often in the millions or tens of millions, and the cost of some complete sets of equipment is even as high as hundreds of millions. At this price level, the price advantage of more than 20% is very obvious.In the face of the price, all feelings are pale, and merchants have decisively abandoned those old friends in Europe and turned to the embrace of Chinese enterprises.

Khedira stood in her booth, her teeth almost biting her lips.He specially asked people to visit Hanhua's booth and learned about the new products that Hanhua brought this year.As merchants have discovered, the new products launched by Hanhua this year are almost entirely aimed at ALK.

In the past, the products of the two companies only partly overlapped, and each still had its own advantageous products.For example, in terms of gas turbines, Hanhua's previous models do not completely overlap with those of ALK, so ALK can still have its own market.And this year, Hanhua's model is almost a copy of ALK's product list. As long as ALK has a model, Hanhua also has it, and the price is much more favorable than ALK.Do I need to explain what it means?

After reaching the world's top level as an enterprise, each enterprise will leave some room for each other.Everyone understands the so-called cooperation that benefits both and confrontation that hurts both.For example, various car manufacturers have slight differences in product positioning. For example, if you take the sporty road, I will take the comfortable road.In this way, everyone can each retain a loyal user group, and no one will drive the other party to a dead end.

The same is true for industrial equipment manufacturers. There are various types of industrial equipment, and every enterprise will find some suitable product types and make them more refined and stronger.Others will look for another niche of their own, bypassing the types that competitors already do well.The result of this is that each company can have a relatively stable customer base, and then on this basis, compete for those customers who are swinging left and right.

This mode of each occupying a market segment is a tacit understanding among enterprises.Breaking this tacit understanding means that the two companies have torn apart and plan to fight to the death.

Hanhua's current performance is exactly like this.

Lin Zhenhua, you are too deceitful!Gritting his teeth, Khedira shouted in his heart, how can you do this business, you are breaking the rules, do you understand?
But this kind of silent cry is doomed to be useless, and Khedira also knows that Hanhua did this in retaliation for the previous activities launched by ALK to suppress Chinese companies.

In contrast, Gissen Company, which shook hands with Hanhua, was much more relaxed. Hanhua did not squeeze the market of Jisen Company, and the two even jointly launched several new products, which were well received by merchants.During the exhibition, Hanhua and Giessen jointly won a batch of equipment orders from the Turkish National Railway Network and held a small press conference.An official named Huang Gang from the China Economic Reform Commission attended the press conference. It is said that during the construction of the Turkish railway network, the Chinese government provided a large amount of loans. Hanhua and Giessen won the order, which is naturally a loan. an additional condition.

Those who follow me will prosper, and those who oppose me will perish. This is an ultimatum issued by the Chinese to European companies at this Frankfurt exhibition.

(End of this chapter)