Manufacturing Empire in the Valley

Chapter 286 Marketing Plan
After Watson finished speaking, he looked at the pen and paper in front of Niu Xiaoqiang. He thought Niu Xiaoqiang was working overtime to study, and reminded with a smile, "Don't study too late, and pay attention to your body."

Seeing that he might be wrong, Niu Xiaoqiang couldn't help laughing bitterly: "I'm not studying, but thinking about a product sales plan."

When he said this, a thought suddenly flashed in his mind, and he looked directly at Watson: "Professor, you should know something about the sales method in the United States? Can you give me some inspiration?"

Watson didn't expect that he would be pulled over when he came out to ask about going to the toilet. Seeing Niu Xiaoqiang's expectant eyes, Watson had to sit down: "Okay, let me tell you what I know. When it comes to sales , The first thing to do is to promote the product, which is called marketing in the United States.”

Niu Xiaoqiang was just asking tentatively, but he didn't expect Watson to really understand, so he hurriedly recorded what Watson said.

"The so-called marketing, the most important thing is to rely on advertising. Through the way of advertising, let customers know about your products as much as possible. The most common way in the United States is to advertise in the media. As long as the content of the advertisement is novel enough, It can leave a deep impression on people, if there is a demand for this kind of product in the audience of the media, they have a high probability of buying your product.”

Niu Xiaoqiang couldn't help but ask after recording here: "I don't know how to advertise in the United States? What are the specific ideas?"

Watson couldn't help asking, "Why are you asking this?"

Niu Xiaoqiang had a natural expression: "Of course I borrowed other people's good ideas to promote my products."

Watson curled his lips: "This is not your specialty, do you need to come up with your own ideas? The companies in the United States will entrust professional things to professional people, and they will go to advertising companies for advertising. If you provide advertising solutions, you only need to choose the one you are satisfied with, and you don’t have to worry about it at all.”

Niu Xiaoqiang smiled wryly and said, "This is China, so the situation is different. Take the advertising company as an example. I don't think there is one in Qingjiang City."

Only then did Watson come to his senses, and he nodded: "You are right, before you provide me with an advertising plan, please tell me what product you want to promote."

Niu Xiaoqiang didn't know what to say about toilet water, so he could only explain in circles: "The product I want to promote is a household chemical product, specifically a scented liquid, which is somewhat similar to perfume, but has a different function. It is stronger than perfume, spraying it on the body can not only emit fragrance, but also have the effect of repelling mosquitoes and refreshing the mind. If you are bitten by mosquitoes, you can also use it to reduce swelling and relieve itching.”

Watson had never seen toilet water before, so he couldn't help hesitating when he heard this: "Hearing what you said, why do I feel that this kind of thing is like medicine? Are you sure it's a household chemical product, not a medicine?"

"Of course it's not medicine, it's equivalent to a scented... cosmetic."

"Since it is a cosmetic, how can it have the effect of repelling mosquitoes and reducing swelling and itching? This is clearly the effect of medicine."

Niu Xiaoqiang saw that it was difficult to explain clearly, so he stood up and said, "Wait a minute, I'll get the sample and show you."

There are still several bottles of Wang Deshui's trial samples. Niu Xiaoqiang quickly brought a bottle and handed it to Watson: "You can open the bottle cap and smell it."

Watson opened the bottle cap curiously, and brought his nose close to smell it. A fresh scent came to his nostrils. He nodded intoxicated: "This smell is very pleasant. It is indeed very similar to perfume. picture."

Niu Xiaoqiang didn't want to continue entangled in the concept of medicine or cosmetics, he went straight to the point and said: "This is the product I want to promote, what advertising plan do you think is the most appropriate?"

After getting in touch with the real thing, Watson had an intuitive impression. He thought for a while, and then said: "You just said that it belongs to the category of cosmetics. Since it is a cosmetic, you should find a model to shoot an advertisement, and then show it on the TV channel. When launching, we must try our best to highlight the advantages of the product and leave a very good and deep impression on people.”

Niu Xiaoqiang originally thought that he only needed to publish a promotional slogan in the newspaper, but he didn’t expect to put it on the TV station. He doesn’t have so much money for this kind of marketing now: “Professor, this plan is too expensive, I can’t afford it.” Let’s start, or think of other ways.”

"Then find a model to take a promotional photo and publish it in an influential newspaper."

Niu Xiaoqiang shook his head: "Is the information contained in a photo too little? Can you write an advertisement and publish it? Not to mention where can I find a model? Even if I can find it, it will cost a lot to hire someone to shoot an advertisement." Less money?"

Watson immediately retorted: "Although the amount of information contained in photos is less than that of text, it is more eye-catching and can leave a deep impression on people at a glance. If it is a text advertisement, many people will not pay attention to it. reduce the promotional effect."

When he said this, he curled his lips: "I can see it. You want to sell products, but you don't want to spend more money. Think about it yourself, is this reliable?"

Niu Xiaoqiang rubbed his nose in embarrassment: "Of course I know it's unreliable, but if I can save a little more money, that would be better, why don't you help me with my staff?"

Watson sighed: "If you really want to save money, it's better not to publish any advertisements, but to directly make leaflets and distribute them in places with a lot of people. If there is a store opening in the United States, it will usually be done this way. The biggest advantage of this method is that the investment is relatively small, and the disadvantage is also obvious, that is, the scope of promotion is a bit small.”

Niu Xiaoqiang's eyes lit up, and he felt that this was the most suitable method for his situation.If the scope of promotion is too small, it is not a problem at all, as long as more people are found to distribute leaflets, it can be solved. As for labor costs, labor costs in China have always been very cheap, and it is definitely much cheaper than finding media to distribute leaflets.

He immediately nodded and agreed: "Okay, let's do it like this. Regarding the content of the leaflet, do you have any suggestions?"

Watson thought for a while, and then replied: "Since it's a leaflet, you don't have to worry about paying high advertising fees because the layout is too large. You can display as much product information as possible. Well, you can put it in the leaflet. Eye-catching pictures and advertising words are printed on the front, and product information is printed on the back, so that both sides can be used, and there is no waste at all.”

Niu Xiaoqiang hurriedly recorded Watson's suggestion. At this moment, Wang Xiaoshuang came over, and she asked in a low voice, "Xiaoqiang, do you want us to help you make the bed?"

　Thank you book friend "Twilight Reaper" for your support, bow!
　　
　
(End of this chapter)