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Chapter 654 Holding a Press Conference
Every October, there are more and more annual meetings.

Bai Ye has a lot of titles now, and I don't know how many meeting notices, big and small, have been sent to him.

Of course, Bai Ye doesn't have much energy to attend these meetings at present, the most important thing now is the listing of Bai Ye Orthopedic Hospital.

The advertisement has been filmed, and after Bai Ye and Duan Zeming reviewed it and made some modifications, they decided to launch it in various countries around the world ahead of schedule.

It is not too difficult to place advertisements. Mai Guohao is said to be a developed country. He has been in the WTO for so many years and has accumulated a lot of connections. Duan Zeming is a descendant of Mai Guo’s aristocrats and even has connections with the royal family. Advertisement approval It's also very convenient.

A few days later, this ad was launched in more than 20 countries!

Because soon, Bai Ye's orthopedic guide and new orthopedic instruments and machines will hold a large-scale annual meeting, or a press conference is more appropriate.

Therefore, it is best for the advertisement to have a special effect, and it is best to attract everyone's attention.

Therefore, after discussing with several people, they decided to adopt a delivery mode like swiping the screen.

As a result, the input cost has been greatly increased.

Duan Zemin was out of money, and the hundreds of millions of dollars in publicity expenses that he had originally prepared were no longer enough.

Duan Zeming is really poor now.

Even publicity expenses are borrowed.

Does Duan Zeming have a bottom line?

He was very solid at first, but he thought that once he lost, it would really be over, and he didn't even have much room for maneuver.

This time, he was completely tied to the same boat as Bai Ye.

Glory to all!
Once he failed, Duan Zeming would never be able to catch his breath in his life.

It's all over him.

How much money can he have?

He is just a relatively outstanding child in the family, and he has indeed created a lot of benefits for the family. He himself has a lot of savings over the years, but Duan Zeming mustered all his courage for such a big deal!

Once successful, you will be able to reach the moon for nine days!
Failed……

Once it fails... Just when he was feeling uneasy, Bai Ye said firmly behind his back.

"Brother Duan, leave the next thing to me! Just put down the mouse and Deng Shengli..."

Bai Ye's confident expression made Duan Zeming sigh and relax a lot.

The next step is to wait for the fermentation period of the advertisement. After the upsurge of the advertisement has rendered the excitement of the crowd, Bai Ye will start his performance.

As for whether the advertisement is attractive or not?

Does it matter?

Advertising is fine as long as it grabs people's attention.

Because the real advertisement was at Bai Ye's press conference.

Bai Ye couldn't help but look forward to it whenever he thought of the performance of the crowd after the advertisement was launched.

Speaking of which, Bai Ye also has to admire the brains of this group of people. If this advertisement was not made by his own people, Bai Ye would have thought that a competitor was targeting them!

Too bad!
Everything is fermenting in silence, waiting for an opportunity to erupt.

at last!

A week later, the ad called "Break Your Leg" attracted countless people's heated discussions.

This ad is broadcast synchronously around the world, so it is also available in China, and all CCTV1-12 channels are broadcast!

Morning and evening prime time each one!
The David TVs even put in money like they don't want money.

Not only in China, but in other countries as well!
The creative idea of ​​"Break Your Legs" aroused heated discussions in an instant.

This advertisement is different from other advertisements. It didn't overly promote how good Bai Ye Orthopedic Hospital is, but it made a side effect of the doctors in the hospital and Bai Ye Research Institute!
The doctors here are bullshit!
The creative of the ad is even more weird.

For a while, "Break Your Legs" on Weibo's hot search list successfully topped the list!
Let people know the name of Baiye Orthopedic Hospital with the weirdest advertisement.

This is especially the case with foreign "youtu forced" and Facebook. People's complaints are not weaker than those in China.

Of course, the comments abroad are quite different from those in China, because this unique ad made everyone have different opinions on Bai Ye Orthopedic Hospital.

Many official media even publicly declared that this was Bai Ye's massive defamation of his own reputation!
It can even be said to be self-destructive!

British Daily: Regarding this advertisement, there are considerable comments, but I don’t think it is a wise move. As the largest shareholder of the two listed companies, Bai Ye can be said to be the most promising person in the world. Bai Ye Orthopedic Hospital may be Bai Ye did participate, but such an advertisement definitely cannot make up for the loss of Bai Ye's industry. I hope Bai Ye can understand this.

And that night, a very popular foreign evening newspaper directly declared: This will be the Battle of Waterloo in Bai Ye's life. Could it be that Bai Ye has already started to eat his old tricks?I hope Bai Ye can wipe his eyes.

…………

Coincidentally with the same remarks, more and more people began to pay attention to the affairs of Bai Ye Orthopedic Hospital.

However, not all of these concerns are well-meaning and commendatory.

However, Bai Ye, the person involved, didn't seem to have the intention of speaking out.

At first, everyone thought that the stock prices of Check and Balance Group and Donglin Group would even change, but reality has proved that the prices of these two stocks are as stable as dogs!

Just when the advertising time is fermenting day by day, gradually growing and attracting the attention of countless people.

Bai Ye held a press conference!

This is the first time that Bai Ye has publicly stood in front of the world's media since the last release of Puxikang drug.

Similarly, the appearance of this time made this press conference attract the attention of many domestic and foreign media.

Bai Ye stood alone on the rostrum, looked at the densely packed reporters and media present, and said with a smile: "It's a great pleasure to invite everyone to this press conference. First of all, I would like to thank you all."

"The next thing I want to say is the purpose of holding the press conference this time."

"The Baiye Orthopedics Research Institute, together with the Check and Balance Group and Donglin Group, will hold the first Baiye Orthopedics Summit Forum in half a month."

"The main purpose of this summit forum is based on the years of research experience of our Institute of Orthopedics. We have formulated a set of guidelines for Bai Ye Orthopedics used in the Institute. This guide will become the world medical group: Bai Ye Orthopedics The hospital’s only designated guideline for the diagnosis and treatment of orthopedic diseases, the news of this guideline will be partly told at the summit forum.”

"The second thing is that on this summit forum, our institute will launch a batch of new orthopedic medicines. national guidelines."

(End of this chapter)