Reverse Rebirth 1990

Chapter 667 681 [Ground Air]

As a foreigner who came to China from Sweden thousands of miles away to take charge of business in this era, or "foreigner" --- Tom Gill has always been used to arrogance.

Since Tom Gill stepped into the land of China, basically every Chinese person he met treated him as a distinguished guest and served him like a god. Even some investment promotion officials had to be polite when they saw him , three points of comity.

This kind of humility of the Chinese has further cultivated Tom Gill's arrogance and domineering --- in his eyes, the Chinese are basically the same, low-level, inferior, and have no assertiveness and self-esteem.

But now, Song Zhichao slapped him hard.

Immediately, Tom Gill was stunned.

Covering his face, the ghost looked at Song Zhichao in disbelief --- he was beaten three points out of drunkenness.

As his female secretary, she is also staring at Song Zhichao with her mouth covered in disbelief at this moment—in her heart, no one has ever dared to be so rude to Mr. Tom—no, it’s not impossible Be polite, it's beating!It's an insult!
Compared with the two of them, the barrister Bi Wenfeng who was beside Song Zhichao looked very calm --- looked at all this calmly, as if Song Zhichao's slap just now was calm, or Song Zhichao's slap was very good. It's normal.

After a long time, Tom Gill came back to his senses and said to Song Zhichao, "Oh God, what did you do?"

The female secretary also came back to her senses, "How dare you hit our respected Boss Tom!"

Seeing the two singing together, Song Zhichao smiled and said to Tom, "Does it hurt?"

Tom: "..."

"Are you awake?"

Tom: "..."

"If you don't think it hurts, just slap me a few more times—if you're already awake, please come in, I have a lot of questions for you." Song Zhichao moved out of the way, with a gesture that could not be refused.

Tom: "..."

Some people are cheap, such as the current Tom, who walked into the room obediently after being beaten up --- and completely remembered his identity and the identity of the other party.

I am the person in charge of Ericsson China Overseas Headquarters, but he is the super boss of Ericsson Global Headquarters—that is to say, if I don't want to lose my job, the beating just now is tantamount to nothing.

Tom-Gill walked into the hotel room, habitually sat down on the sofa without being invited, and just sat down, then bounced up again, and looked at Song Zhichao with embarrassment——Song Zhichao hadn't sat down yet.

Beside, Bi Wenfeng reminded the slapped ghost: "General Manager Tom, you are only the person in charge of Ericsson in the Zhonghai region. Mr. Song Zhichao standing in front of you is the president of Ericsson Group and the chairman of the board of directors. He has the right to Removing you also has the right to demote you—if you still can't see the situation clearly..."

Gudoo!Tom Gill swallowed.

Next to him, his female secretary also looked at Song Zhichao timidly——at this moment, she realized that the young man in front of her was so unfriendly and possessed such powerful power.

"I'm sorry, oh God, it was all my fault just now—yes, it was my fault! I shouldn't drink alcohol, let alone talk to you in such an arrogant manner... Dear President Song, please forgive me Me!" Tom Gill wiped his pants with his hands, and lowered his noble head.

Song Zhichao glanced at him but didn't say anything. He sat down on the sofa in front of Tom, put one arm on the sofa, looked at Tom and said, "You know, I don't like talking to people with my head up."

"Oh, yes yes yes!" Tom Gill quickly squatted down, his posture was very low, and he no longer had the arrogance he had before.

Song Zhichao pointed to the sofa behind Tom, "Sit—"

Tom: "..."

After hesitating for a moment, he put Banla's buttocks on the sofa, keeping a low profile as much as possible, which was about the height of Song Zhichao's first head.

Song Zhichao: "Get him a bottle of mineral water to sober up!"

Tom's female secretary got smarter, hurriedly went to the mini freezer to fetch mineral water, first put a bottle in front of Song Zhichao respectfully, and then handed the other bottle to Tom Jill.

Knowing that Song Zhichao disliked his smell of alcohol, Tom Jill quickly unscrewed the mineral water and gulped it down until he felt that the smell of alcohol in his mouth had dissipated a lot. Then he put the water away and looked at Song Zhichao with the attitude of a primary school student.

Song Zhichao crossed his legs, looked at Tom, and asked, "Are you sober?"

"Wake up." Tom replied honestly.

"Then tell me about the work you are responsible for now."

"Yes, I will describe it to you in detail." Tom stabilized his mind, adjusted his state, and his words before he began to talk about his work.

In fact, the business in the field of mobile phone communication in China is very prosperous now. To be precise, this business is so profitable that all the major mobile phone giants in the world have targeted the Chinese market—after all, in a market with a population of 12 billion, everyone Can not ignore.

Therefore, in terms of mobile phone marketing, the competition can be described as fierce and cruel.

In order to occupy a larger market share, Nokia, Motorola and other mobile phone brands have formed an impenetrable ecological chain from base station establishment to marketing, so that Ericsson, a slightly late opponent, came to China. Keep your feet on the ground.

In the 90s, you can go to the major mobile phone markets to see. With the elimination of brick phones like Big Brother and the gradual popularization of BB phones-the new digital mobile phones have become a symbol of identity and status for many people.

Therefore, no matter whether it is Nokia or Motorola, they basically follow the high-end consumer route. To put it bluntly, the marketing targets are those rich people. The concept of their advertising is that mobile phones are communication tools that only rich people can have.

After Ericsson entered the Chinese market, it basically followed this principle and built Ericsson mobile phones into a high-end brand that only high-end elites should own.

However, after all, gems are ahead, and the two big brands of Nokia and Motorola have long been "rooted in the hearts of the people" in China, so that it is very difficult for Ericsson to set foot in Zhonghai to vigorously expand its business.

After listening to Tom Gill's narration, Song Zhichao rested one hand on the back of the sofa and touched his chin with the other hand, remaining silent.

In fact, Song Zhichao knew very well about Ericsson's development track in China in his previous life.

In the fierce competition of mobile phones, the main reason why Ericsson is able to catch up with the latecomers is the "localization" of Ericsson's mobile phone brand, in addition to having strong digital base station support.

For a long time, many foreign brands, especially those more expensive brands, have basically looked down on Chinese consumers. Therefore, when promoting the main promotion, they always emphasize which country the brand is produced in, use a series of foreign languages, and even invite some foreign The face is used to advertise, making it very foreign and high-end, but you forget that since you want to make money from the Chinese, you must serve your Chinese God well. The most important thing is to be down-to-earth!
(End of this chapter)