Reverse Rebirth 1990

Chapter 669 683 [Ericsson Movie]

The next day, Ericsson Zhonghai headquarters——
The headquarters of Ericsson Zhonghai is located near the Jinmao Tower, which is under construction, and will move into this super building in the future. However, the hardware facilities of this headquarters are not very good. At least the general manager Tom, who is in charge, dislikes the company's The conference room, and the boss chair I was sitting on.

The meeting room is too small, and the windows face west, so the weather is so hot, even with the air conditioner on, the room is still too hot——Tom is obese, even if he took off his suit and only wore a white shirt, his back was still soaked , I had to take a handkerchief to wipe my sweat from time to time, and drink water to replenish my moisture.

As for this damn boss chair, it seems that the quality is not very good, and it cannot bear the tonnage of his body. From time to time, when he leans over and shakes, it makes a stubborn sound, like a person hiding behind him and farting secretly, which makes him very sad. is embarrassing.

At this point, Tom Gill was in charge of the meeting.

As the leader of the head office in Zhonghai, he sits at the top, and the manager of the human resources department, the manager of the marketing department, the manager of the planning department and so on sit below him.

These people are basically all Chinese. Usually, because Tom is showing off his power, he doesn’t take them seriously, so many people are full of slanders against Tom——Of course, these words can’t be said, and everyone is talking about them. When going to the toilet, or when drinking outside, I will vent some emotions.

"If I were Fearless, I would definitely kick Ghost Tom out of S Beach!"

"Damn foreign devils, you thought we were at the end of the Qing Dynasty and the beginning of the Republic of China. I have already stood up!"

"Greetings to his ancestors—he didn't think of us as human beings at all!"

Of course, in the usual company, everyone is very respectful when they see Tom.

"Hello, General Manager Tom! Your suit is so handsome!"

"Wow, General Manager, you seem to have lost a lot of weight again!"

"General manager, your Chinese is so good that you can even swear so nicely!"

In short, these company executives, for their own benefit, can even talk about themselves.

As Tom's personal female secretary, Suzanne was distributing the documents that had just been sorted out to these high-level officials one by one.

Tom said on stage that the main topic of discussion today is --- Ericsson's publicity and marketing, how to be "down-to-earth".

Grounded?
This proposition stunned everyone.

You know, although this is China, Ericsson wants to open up the market in China, but as a ghost who has always discriminated against China, Tom Gill rarely "takes care" of the emotions of the Chinese people in Ericsson's publicity and marketing. They are all the same high-end routes as Nokia and Motorola.

For example, in terms of publicity, Ericsson's initial plan was to invite French film star Alain Delon to shoot this set of mobile phone advertisements, and then invite Alain Delon to Zhonghai with a lot of money to participate in an "Ericsson Night" party. , The core of this plan is three words: "Great".

but now--
Everyone couldn't help looking at the plan in their hands, at this unbelievable "down-to-earth" plan.

It was clearly written on it that the advertising plan: Invite Hong Kong stars Andy Lau and Kwan Chi-lam to shoot a set of movie advertisements similar to big movies.

The name of the advertisement is: "Ericsson Movie".

The core of the story: love, espionage, adventure, and these elements are inseparable from the "Ericsson" mobile phone.

Content: On the desert, the wind roars, and the sky is filled with dust.

A black sports car parked in the desert.

At this time, the ringtone of Ericsson's mobile phone rang.

In the car, Liu Tianwang was wearing a leather jacket, leaned on the seat and opened his eyes, then followed the sound of the mobile phone, took out the phone and answered it.

Line: "Everything is under control."

Then use a large shot similar to Agent 007 to fill the screen --- at the same time, the commercial song sung by Liu Tianwang also began to sound.

Advertisement language: Everything is under control.

A pun, in addition to referring to the need to hold the phone, it also means to control everything.

……

conference room——
After reading this advertising plan, everyone felt that there was more to come.

Since they can sit in the top positions of the company, these people are not ordinary people, at least they still have the ability to analyze the good and bad of things.

Before, the plan invited Alain Delon to shoot the advertisement, and the amount spent was definitely more than three times that of this advertisement plan.

Looking at the budget, sure enough, this advertising budget is 280 million, while Alan's needs a minimum of 800 million.

You know, in this era, advertising costs as high as 800 million is not a small amount. As for the effect of the two advertisements -- as a Chinese, you can guess that Liu Dehua's popularity in China is definitely higher than that of Alan Delong!
Although Alan is an international superstar, but here is China——In the eyes of people in this area of ​​China, Liu Dehua is like a "god". He is both a singer and an actor. out of a galaxy.

Therefore, after reading Andy Lau's advertising plan and the related budget, everyone has some concerns in their minds.

Tom Gill glanced at the crowd, then picked up the advertising proposal, and raised a topic: "Which one do you think is better, this down-to-earth proposal or the one that invited Alain Delon?" ?”

Everyone looks at me, I look at you, and they are all wondering if there is a "pit" in it.

You know, the last plan about inviting Alain Delon to China Overseas for publicity was finalized by Tom himself. The most important thing is that Tom is a super fan of Alain Delon.

In addition, Tom is very sinister and despicable, and he often does such things to test everyone's loyalty to him.

Immediately, several high-level executives who thought they were smarter reacted immediately.

HR Manager: "Although I don't know much about advertising and marketing, I still think the previous one is better——Alain Delon is an international superstar, how can Andy Lau compare?"

"Yeah, I think so too." This time it was the head of the logistics department who was wearing a pair of trousers with the manager of the HR department who spoke this time, "Although we don't know much about this, it is obviously very high-end to invite international stars, and the influence must be great .”

Tom Gill glanced at the two of them, and then looked at other people, especially the managers of the planning department and the marketing department.

I can't sit still any longer—to be precise, the managers of these two departments don't dare to sit still any longer.

Manager of the Marketing Department: "From the perspective of planning, Alain Delon's is slightly more advanced; from the perspective of cost consumption alone, Liu Dehua's is more affordable-of course, you get what you pay for, and how do you do it in the end?" It's decided, and Mr. Tom is up to you to make up your mind."

Sleek and watertight.

Manager of Planning Department: "I think it was a wrong decision to invite Andy Lau to shoot commercials, because in terms of Ericsson's brand awareness, the two are not compatible. Andy Lau is a Hong Kong star, Ericsson is an international brand, and a local star cannot support it. Therefore, I think Mr. Tom’s previous decision is definitely a very wise decision, inviting Alain Delon to raise the popularity of our brand, and it will definitely become a hit.”

Flattery comes from the heart.

Tom Gill looked at the gang and asked, "Others, who else wants to express their opinions?"

Everyone else was silent.

For those of them who have experienced ups and downs in the company, keeping silent at this time is to protect themselves.

Sure enough, seeing that no one was talking anymore, Tom Gill glanced at those who answered the question just now, sighed suddenly, and said, "You guys, let's do it for ourselves!"

Everyone: "..."

I don't understand what this means.

At this moment, with a bang, the door of the meeting room was opened.

One said loudly: "Now, you are all fired!"

(End of this chapter)