Through the wealth life

Chapter 1357 Shu Lin's Crisis

In November, the retail market in mainland China gradually took off, and retail groups such as Hengyu Supermarket, South China Electric Chain, Watsons, Hsinchu Supermarket, Wal-Mart, Carrefour, Lotte, Ito-Yokado, Huarun, Hualien, Guomei, Shulin, Yonghui and other retail groups coincided with each other. The price war started this month.

The discounts for various reasons make the mainland citizens very happy. These big groups do not want to compete for the market for profit, but to grab the market first.

The major retail groups also have their focus. Hengyu Supermarket Group opened 50 new Hengyu Supermarkets in South China, East China and Southwest China this month, which obviously means sticking to several major markets.

Although the South China Electrical Appliance Chain Group has a nationwide layout, it focuses on the South China, East China and Southwest China markets. This time, it has opened 150 new stores of various types.

The focus of Watsons is to deploy in large cities across the country. Except for the Greater Bay Area, there are relatively few counties in other regions.

Hsinchu Supermarket Group avoids the center of gravity of Hengyu Supermarket Group and focuses on Central China, North China and Southeast China.

The focus of Lotte Group and Guomei this time is in North China and Northeast China. A large number of stores opened in these two regions this month.

However, Ito-Yokado, Shulin and Hualien are expanding their stores in the East China market, and all of them want to occupy a dominant position in the East China retail market.

Wal-Mart and Huarun entered the South China market, intending to shake the dominant position of Hengyu Supermarket Group here.

Carrefour-Metro and Yonghui entered the southeast market, central China and southwest markets, and competed with Hsinchu Supermarket and Hengyu Supermarket.

Every retail group has huge capital support behind them. Now they are all owners who are not short of money. The market is what they want. As long as there is a market, what they earn less now can be doubled in the future.

November 11st is destined to be written into the retail history of the mainland. More than 1 retail supermarkets opened in one day in the mainland, which has never happened since the reform and opening up.

The newly opened stores are all big bargains for the opening, with a [-]% discount on the whole site, and there are many special offers on products.

Those stores that have already opened are also discounted for various reasons. Now these giants are not grabbing the market that is regarded as their opponents, but those small and medium retailers have suffered. When these stores are discounted, the customers of these small and medium retail stores all go to them. Here it comes.

The purpose of this time is actually very obvious, it is to clear the field, first kill those who are watching, and then they will slowly compete.

This is similar to the retail industry in the Xiangjiang market, the Canadian market, and even the Australian market. At the beginning, several giants fought a price war. As a result, those small and medium retailers could not afford it and had to choose to withdraw from this industry, leaving these retail markets with only a few large retailers. There are few giants and small and medium retail supermarkets.

It's just that the huge mainland market is too attractive, which has led the world's more powerful retail groups to rush to the mainland market, hoping to occupy a place in the mainland retail market.

For this market competition, Liu Weifang, president of Hengyu Supermarket Group, personally went to the Shanghai stock market to preside over the development of the retail group under the Lee Consortium in East China, North China and Northeast China.

Meanwhile, Li Yibo, president of South China Electrical Appliance Chain Group, went to Rongcheng to be in charge of the development of the Li's consortium's retail industry in the Southwest and Northwest.

Huiyin Fujiwara, director of the Internal Trade Coordination Office, went to Huacheng in person to preside over the development of the Li's consortium's retail industry in South China and Central China.

Before the chaos in the mainland retail market is over, these people will be stationed in these regions and will be fully responsible for the retail business in these regions.

On November 11th, disputes in the mainland retail market were in full swing, and Li Guangyu was also paying close attention to the news there.

It seems that some forces feel that the current retail market is not lively enough, and I don’t know if they are leading the way. The three companies in Guangdong Province, Meidi, Geli, and TLC, have jointly established a chain company of Southern Electric. Put a hand on it.

After Li Guangyu received the news, he didn't feel much pressure. Even if the other party was in the South China market that he focused on, Li Guangyu was not worried about the South China Electric Chain Group. Re-supply will not cause too much impact.

This time, Guomei and Shulin are in big trouble, but Guomei is better. After all, there are several major Japanese conglomerates behind it as shareholders, and several major Japanese electrical appliance groups can provide them with enough products.

Shu Lin is in big trouble here. The major shareholders behind them are American consortiums. The American home appliance market is now dominated by Zhonghua Electric, Datong Electric, and several major Japanese appliances.

Once several companies do not supply to Shulin, the other party will face the embarrassment of not having sales of large home appliance brands, which is very fatal to the development of Shulin.

Li Guangyu has long wanted to squeeze Shulin out of the East China market, but this time is a once-in-a-lifetime opportunity. Li Guangyu specially ordered Fujiwara Huiyin to contact several major manufacturers to stop supplying Shulin, and strive to get Shulin out of the market in one fell swoop. Lose.

After receiving Li Guangyu's order, Fujiwara Huiyin immediately asked Li Yibo, the president of South China Electric Chain Group, to contact the chairman of the two companies, South China Electric Chain Group and Guomei Electric, and discuss with them about jointly targeting Shu Lin.

At the same time, Huiyin Fujiwara personally contacted several major consortiums in Japan and high-level officials in Guangdong Province, hoping that Hitachi, Panasonic, Toshiba, Sony, Sanyo, Geli, Medi, TLC and other home appliance companies would no longer provide products to Shulin.

Shulin is the common enemy of these parties in the home appliance retail market, and it is in everyone's common interest to deal with Shulin. Therefore, the several parties hit it off and said that apart from the existing contracts, they would no longer provide products to Shulin.

After confirming this aspect, Fujiwara Huiyin once again made a new plan to let the South China Electric Chain Group expand again. This time, the stores are all close to Shulin's stores, and they will attack Shulin in all directions.

Within two days, Shu Lin quickly learned of the pressure from all sides. The top management is in a mess, waiting for the chairman's decision.

In the Shulin headquarters office, the chairman Zhang Jindong is also quite anxious now. This time it has hit them too hard. The currently best-selling foreign brand home appliances in China are not available. Several well-known domestic brands have also made such a choice. It was devastating for Shulin.

It's just that he has to calm down now, if he panics too, the company will be ruined.

Now he has to find a new brand cooperation, and he also found that there is only a platform, and he does not have a brand of home appliances.

After overcoming this difficulty, he will also establish his own home appliance brand, not just a platform as it is now, selling things from other companies.

He is constantly writing in his notebook the companies that are currently the best-selling home appliances in China, and he is also recording some well-known foreign brands.

Then he is thinking carefully about the brand companies he can cooperate with, and he must ensure that these brands have nothing to do with South China Electric Chain, South China Electric Chain, and Guomei Electric Appliances, so as to avoid doing useless work. Shulin doesn’t have much time to waste now. Came to the door.

In the end, he focused on Changhong and Haier in China, and South Korea abroad, and Samsung and LG are the partners he hopes to reach cooperation with. With the cooperation of these large home appliance companies, plus some ordinary home appliance suppliers, it is enough to satisfy Shulin's development has grown.

……

(End of this chapter)