Through the wealth life

Chapter 713 Lin Xianggang

On the morning of April 4th, Li Guangyu and others visited Proton Motor Company and several large auto parts production companies together with Selangor Governor Dukalin and several senior officials of the state government.

And this is today, Zhang Ziyu is also holding a signing ceremony for the investment in the Taipei truck production base in Taipei.

Taipei City Mayor Lin Xianggang and Zhang Ziyu signed the investment agreement. This time, the Baodao government felt a lot of pressure for the establishment of a truck production base in Malaysia.

In the past, Bentley Group only established a production base in their Baodao side in the Asian market except the mainland. Currently, their Baodao production base is producing two brands of cars, Kirin and Linghu. At present, the Hengtong bus production workshop is still in operation. building.

And the cars produced by their Baodao Bentley Group production base are supplied to the entire Southeast Asia except the mainland, as well as South Korea, Japan, Baodao, Lisboa, Xiangjiang and Indian markets.

But this time the truck production base was preempted by Malaysia. At that time, the market in this area will be reduced by at least half, and how much economic benefits this part can bring to Baodao. Thinking of this, Lin Xianggang feels distressed.

The only thing that made Lin Xianggang gratified was that fortunately, they also allowed the Bentley Group to establish a truck production base here, so that they would not completely lose the truck production of the Bentley Group.

A car is an industrial chain. Over the past few years, Baodao’s car matching industry has been greatly provided by the Bentley Group. Many companies have more related patents, and the quality of the parts produced is getting better and better, which has improved Baodao. The competitive strength of the island auto parts.

For example, Yulon Group has accumulated a lot of experience by virtue of its joint venture with Bentley Group Kirin Cars. Their own car will be launched in September this year. Both the appearance design and the performance of the car are very good.

The engine used in their car is provided by the Bentley Group, which is enough to guarantee the power of their own brand.

In the ensuing meeting, Lin Xianggang said: "Miss Zhang, we are in the same family, and we hope that Bentley Group can invest more in our treasure island, and our government will try our best to serve you. After all, Malaysia is not as good as us. The relationship is close, we use the same language and writing, and there is no obstacle for us to read your group's information here, which is more conducive to the development of your group."

The first text of all the group information documents of the Lee Consortium is in traditional Chinese characters. The documents of Bentley Group, Xinghong Sports Group and British Telecom Group will have English under the traditional characters, and the Xingyue Real Estate Group will note Japanese at the end.

At present, both Heung Kong Lisboa and Baodao use traditional Chinese characters, so there is no obstacle for the personnel on Baodao to read the materials of the Lee Consortium, and it is very easy to understand the contents.

Zhang Ziyu said: "Mayor Lin, our major groups under the Li Group have always attached great importance to the Taiwan market, and we will continue to increase investment in the Taiwan area in the future. Our Bentley Group has always insisted on making Taiwan our Asian region. The first production base, a policy has not changed, I believe that with the rise of the Asian auto market, the Baodao production base will only become larger in the future, and we will also expand the production workshop."

Zhang Ziyu will be very busy these days. After finishing her business in Baodao, she still needs to go to the mainland to attend the groundbreaking ceremony of Hengtong Changan Bus Manufacturing Company, a joint venture between Shuangqing Bentley Hengtong Bus Company and Changan Manufacturing Company.

After that, she will go to the Second Automobile Company to discuss the joint venture of Jinniu Truck. The negotiation is almost done. If there is no problem this time, the contract will be formally signed.

For the Baodao production base, the Bentley Group positions cars and trucks to serve the entire Asian market except the mainland. Trucks are temporarily serving the Baodao, Xiangjiang, Thailand, Japan, South Korea, and Indian markets. In the future, Vietnam, Laos, Cambodia, Myanmar and Bangladesh are within their scope of service.

As for the British side, it is mainly responsible for research and development, and the local production base will not be expanded. The labor cost there is too high, and the Bentley Group will not vigorously expand the production base there.

Moreover, the market occupied by the Bentley Group in the European market is not high at present, where there are German Volkswagen, Mercedes-Benz, BMW, French Peugeot, Citroen, etc., and the market development there is mature, which is far less good than the Asian market.

The Bentley Group has been focusing on the Asian market in recent years, and the current turnover here accounts for 60% of the Bentley Group's share. If Jaguar does not have a good market in North America and Western Europe, this share can reach 80%. .

Lin Xianggang also hopes that the Lee Consortium can increase its investment in Taiwan, especially in Taipei, so as to stimulate the rapid development of Taipei's economy, so that he can have a good performance in the next election.

The previous Mayor of Taipei, Wang Hui, was promoted to the Secretary-General of the Executive Yuan because of the heavy investment of the Lee Consortium and the rapid economic development of Taipei.

Naturally, he also hopes that he can make further progress in his official career, and if he wants to go up, he must have excellent political achievements. Currently, the biggest competitor for him is Taoyuan City Mayor Wang Jie.

This is already the second mayor of Taoyuan City. Over the years, Taoyuan’s economic development has not been slower than his Taipei, especially with the Taoyuan International Airport and the entry of Hongkong Airlines’ base under Lee’s, which makes Taoyuan Airport even more powerful. It has become a very important international aviation hub in Asia and is connected with many important cities in the world.

Lin Xianggang said: "Our Baodao government's commitment to the Li's consortium will not change. Our government will ensure that your group operates normally in Baodao and will never allow it to be subject to unnecessary interference from the outside world. At the same time, our government is purchasing public vehicles. When the time comes, we will give priority to purchasing products from your group.”

What Zhang Ziyu is happiest about Baodao is that Baodao's official vehicles have all been purchased from their Bentley Group and joint venture brands with Yulong Group in the past few years.

Of course, he knew that after the Yulon Group's own brand came out, they would definitely choose to purchase Yulon cars for low-end cars, and Zhang Ziyu didn't care about this.

The Group has long considered this issue, so they immediately upgraded their Linghu Motors. In the future, the Linghu joint venture brand will compete with Yulong Motors and major groups in the world for the low-end segment, and their own brands of the Bentley Group will take the mid-to-high-end route.

In this way, they only need to produce some technology without too much trouble. If the joint venture develops well, their profits will not be small.

At present, the Bentley Group, regardless of Hong Kong, Lisboa and Baodao, purchases their Bentley products for government vehicles. At the same time, they also occupy a large part of the government vehicle market in Southeast Asia.

At present, the British royal family all use Jaguar. This is a very big advertisement. The royal families of Southeast Asia, Thailand and Malaysia also use Jaguar as their cars, which has brought huge benefits to the sales of Bentley Group in the two places.

Zhang Ziyu believes that after their group establishes a production base in Malaysia, the Malaysian government will definitely choose their group's products for future purchases of vehicles.

The Malaysian market is much larger than that of Baodao. If they purchase public vehicles from Bentley Group all over the country, their performance will be greatly improved.

(End of this chapter)