Through the wealth life

Chapter 787 Going Out

After attending the opening ceremony of the White Swan Hotel in the morning, Li Guangyu and Gan Qin went to Pengcheng, while Chen Qixin discussed herbal tea recipes and copyright matters in Huacheng.

In the meeting room of Pengyu Group, Li Guangyu said after listening to the report of the group's senior management: "The group will increase its development in the mainland market, especially contact the supply and marketing cooperatives in various provinces, and bring our group's products into the provincial markets. Contacts with self-employed individuals should also be strengthened, especially self-employed individuals with strong strength and ability, we must focus on them.”

Since the beginning of this year, Pengyu Group has achieved very good performance, although the brands they are currently developing are all people-friendly and relatively low in price.

But backed by Hongyu Clothing Group, this makes the clothes they design more fashionable and avant-garde on the mainland. Although the materials cannot be compared with the high-end brands under Hongyu Clothing Group, they are very marketable in the mainland.

Because of its own brand, their group has gained more profits, which made the senior management of Pengyu Group very excited.

Although they are not contracting the Feiyu brand, and the toy production company has also been withdrawn from the group, their group profit has not only not declined, but has also increased a lot.

At present, Pengyu Group mainly occupies the markets of Guangdong Province and Sichuan Province, and also has considerable influence in Kyrgyzstan, Hubei Province and Fujian Province, which has promoted the development of their group.

Moreover, there are not a few of their groups supplying self-employed individuals, which have already accounted for one-eighth of their sales. These self-employed individuals are quite capable.

Although these self-employed people basically only occupy the market in a county now, there are too many self-employed people. Every time they come to buy goods by themselves, and then bring them back to sell in their own locality.

At present, Pengyu Group doesn’t have many options. They can only be in the special zone, and there is no way to deliver the goods to the local area. Now they have no way to establish sales companies in various places, even if they want to help them, there is nothing they can do. .

Zhou Zhigang said: "Li Sheng, our group sales staff are going to various provinces to communicate with the local supply and marketing cooperatives on the sales of our group's products, hoping to open up the local market. Focus on big clients.”

Zhou Zhigang also hopes to open up the markets in various places as soon as possible so that the group can achieve better development. Currently, there are still too many restrictions on them.

When the policies allow in the future, he will establish his own direct-sale stores in major cities in mainland China, so that the group's products can be sold in major cities. In the future, he will not be satisfied with the current low-end brands, and he will also develop mid-to-high-end brands. , to promote the development of the group.

Now their group has a lot of funds, and Li Guangyu will not transfer these RMB out. Apart from the company's expansion and the payment of salaries to mainland employees, the hundreds of millions of RMB are currently lying in the company's account.

Once there are no restrictions, he will buy stores in major cities, and like the major groups under the Li's consortium, all stores will be self-owned.

Li Guangyu has no intention of using the funds in Pengyu Group's account for the time being. When the Food and Beverage Group establishes a production company here, it is time to use their funds.

Li Guangyu said: "As for your proposal to establish directly-operated stores and franchised stores in Xiangjiang, Baodao, Southeast Asia and other places, I agree with your opinion, but you must do a good job in terms of branding, and the brand value should not be too low. Otherwise, you might as well wholesale directly, and there is no point in establishing a specialty store."

What Zhou Zhigang was waiting for was Li Guangyu's words. He didn't have the idea of ​​establishing a direct-sale store for the low-end products now. He hoped that Pengyu Group would go global. In the future, the group will truly have the capital to compete with Hongyu Clothing Group.

Zhou Zhigang is not reconciled to the fact that the group he leads will always be under the pressure of Hongyu Clothing Group. With the huge market in the mainland, Pengyu Group has taken the lead in this, and there is hope to surpass Hongyu Clothing Group in the future. There is a market of more than one billion people.

Zhou Zhigang said: "Li Sheng, our group is creating a mid-range clothing. The mainland's reform and opening up continues to advance. The current consumption level has improved to a certain extent, especially the rise of self-employed people, which makes them quite financially rich and has a certain amount of consumption in this area. capacity, the market in this regard should not be a problem."

Li Guangyu doesn't care how the Pengyu Group develops. In this regard, Chen Donghe Group's senior management is much more professional than Li Guangyu, and the mainland market will develop rapidly. There is no problem for Pengyu Group to start building mid-range brands now.

It's just that Pengyu Group will compete with Hongyu Clothing Group in the future, but this is also good, it can put some pressure on Hongyu Clothing Group and prevent them from being complacent.

At present, Hongyu Clothing Group has perfected its own directly-operated stores and franchise stores in North America and Western Europe. As for the Asian region, the group has entered all markets that the group can enter, and Australia is the same.

Relying on a strong sales platform, coupled with the four major design companies in Xiangjiang, Tokyo, Los Angeles and London, which have designs in various regions, Hongyu Clothing Group has secured the top spot in the clothing industry.

In particular, the Feiyu sports series occupies the number one position among sportswear brands, leaving both Nike and Adidas behind.

Of course, this is also because Li Guangyu has never taken the profits of Hongyu Clothing Group in these years, and injected a lot of capital into it in the early stage.

Now Nike and Adidas do not have such a high market value as later generations, especially Nike. His rise depends entirely on the basketball world and Jordan. Now Jordan has not come in. At present, it is the world of magician and Larry Bird. The spokesperson of Feiyu brand.

Coupled with the promotion of Jiayi Sports Channel over the years, the clothing and shoes of the Feiyu Sports brand have been recognized in Asia, and Hongyu Clothing Group has a very high market share in this area.

This has also led to no pressure on Hongyu Clothing Group now. Now that Pengyu Group wants to get involved, Li Guangyu is willing to see it. It is best that Pengyu Group can threaten Hongyu Clothing Group, so as to promote the common development of the two groups. , standing firmly in the forefront of the world's apparel groups.

Li Guangyu urged: "Your group also needs to strengthen the cultivation of design talents and technology R&D talents. You have been relying on Hongyu Clothing Group in this regard, and there is no way to compete with them."

Of course Zhou Zhigang understands that he has some plans of his own. At present, it is not easy to recruit talents in the mainland. After all, the current college students in the mainland are all assigned by the state, so he still pins his hopes on the outside.

He said: "Li Sheng, you are also aware of the current situation. I plan to establish a group design company in Xiangjiang. At present, our main market is in Asia. A design and development company in Xiangjiang is enough. We will improve this aspect in the future. Layout."

Pengyu Group currently focuses its markets on Hong Kong and Southeast Asia, and will gradually develop markets in other regions in the future, and then improve its design and development company.

Now Pengyu Group is not suitable for all-round development at once. They do not have such strong strength. It took several years for Hongyu Clothing Group to complete the layout, and it was not until last year that the development of the Western European market was completed.

……

(End of this chapter)