My rebirth is different

Chapter 176 The money is not important

"This... Boss, you may not know much about it. In small cities, basically no one is willing to spend money to buy a membership card. Let alone three hundred and one year, if you pay 50 yuan for life, it may be difficult. "

Hu Xiaoyun gently reminded.

The set of membership cards is used in basically every shopping mall in China, and even all service industries.

However, the membership card system of general shopping malls will be different from the membership card system of those service industries.

In shopping malls and supermarkets, membership cards are based on a points system.

That is to say, as long as you accumulate enough points, you can redeem various gifts.

In addition, the function of the membership card, in addition to points, may also be able to save a change or something.

Supermarkets develop membership cards to increase customer stickiness, retain repeat customers, and increase consumption frequency.

I didn't expect to make money from this at all, and I would lose money by giving gifts.

Relatively speaking, it is quite kind, but few shopping malls and supermarkets can actually make membership cards.

In the service industry, that kind of membership card is too much.

Like a high-end beauty parlor, if you accidentally walk in, you probably won't be able to get out without spending thousands of dollars to get a card.

Even a hair salon on the side of the road that costs three yuan for a haircut can't wait for customers to recharge two or three hundred at a time to get a membership card.

Don't even think about it, how long will it take to recharge 300 yuan for a haircut of [-] yuan at a time!

They are all prepaid, and on the surface they say that they can get a discount for how much they recharge.

But in fact, your consumption on this service item for the next year or even longer is paid in advance.

And bind you to their store!

As for whether there is a discount or not, who knows, anyway, the price is set by the store itself.

The original 100 yuan item, set a price of 500 yuan, let you recharge [-] yuan and give you a [-]% discount.

You think you've earned it,
They said they were dead, but their faces were full of smiles...

Shops in this kind of service industry are also particularly easy to "disappear".

There are often beauty shops, gyms, hair salons and so on. They open with a lot of fanfare and offer various discounts and ask you to apply for a membership card.

As a result, if you go to see it a month later, the store is already empty.

……

That's it. In China, the membership system has been stigmatized.

Consumers have also become savvy, and getting a card for free is okay, and it may be worth a few minutes of their time.

As for paying for the card.

what?
You are not mistaken!
Want to collect money?
Sorry, goodbye!

So now Yu Wenfei proposed that the Jiale Supermarket in Zhoushi should adopt a membership system, and no membership card is allowed to enter the store for consumption, which really surprised Hu Xiaoyun.

She can imagine what kind of scene will appear then.

A large group of aunts and uncles gathered around the entrance of the supermarket to watch the excitement. In the large supermarket of several thousand square meters, goods were piled up like a mountain, but there was no customer in the store, only the cashier and the tally staff were staring at each other...

Yu Wenfei calmly poured a glass of water for Hu Xiaoyun, and Hu Xiaoyun quickly expressed his thanks.

Putting down the teapot, Yu Wenfei said: "The membership system is the core of our supermarket model, and this will not change."

Hearing this, Hu Xiaoyun's heart turned cold.

Got it!

The so-called big boss behind it is a rich man who doesn't know shit.

Such a big supermarket, such a big investment, people may just use it for fun.

It doesn't matter if it's money or not, it's just for fun!

……

When it comes to the internal management of supermarkets, Yu Wenfei is indeed a layman, and he is incomparable with Hu Xiaoyun.

However, when it comes to operations and marketing, he dared to boast, not to mention Hu Xiaoyun.

Even if you look at the whole country, there are not many who can fight.

The opening of the supermarket in Zhoushi this time was originally a casual move he made.

Really didn't intend to make money.

However, since it is done, there must be gains.

Being poor cares themselves, being wealthy cares the world.

Yu Wenfei definitely cannot be said to be poor now, but he is not rich enough to benefit the world.

Then, within the scope of one's ability, it is still possible to give back to one's hometown.

The purpose of Yuwenfei is to build a supermarket system experimentally.

In this system, the price of the goods sold must be the lowest in the local area, so that the elders in the hometown can buy daily necessities at the most affordable price.

At present, the domestic retail market is really mixed, full of fake and shoddy goods.

And the prices are very confusing.

Yuwenfei can't control other places, but in his hometown, sorry, he wants to monopolize the supermarket.

It is said that in shopping malls, bad money drives out good money.

Yu Wenfei doesn't believe this, he wants to prove that as long as the "good coins" are strong enough, those "bad coins" will have no power to fight back and will be expelled from the market!

When the store in Zhoushi has gained a firm foothold, a relatively small branch will be opened in each county below.

And once this membership system matures, then competitors will never want to enter this market again.

He didn't explain the truth to Hu Xiaoyun, and she didn't understand it.

But in a few years, needless to say, everyone will see for themselves.

Only then will he understand what his purpose is for doing this.

…………

"It doesn't matter, the early business almost doesn't matter, you do this..."

Yu Wenfei talked about his plan, how to implement this membership system.

Hu Xiaoyun tilted his head and thought for a while.

Hey, don't tell me, it feels really feasible to follow Yu Wenfei's plan.

All right, since the boss is determined not to make money, then why should I be more aggressive.

At that time, there will really be a situation where no one is willing to become a member. It is estimated that the boss will realize the cruelty of reality.

Now, Hu Xiaoyun has figured it out.

One of the core issues of this kind of membership supermarket is the number of members.

As long as the number of members is sufficient, the supermarket can operate smoothly, and it will get better and better.

Obviously, the more members there are, the lower the product prices will be, so members will naturally be more willing to buy things.

Although it still doesn't make money, it looks like a very prosperous business.

If there are not enough members, then things will get worse and will enter a vicious circle.

…………

The supermarket has not officially opened yet, so of course there is no accurate data to refer to, so Hu Xiaoyun asked Yu Wenfei how to set the commodity prices when it opened.

"15%! For all products, the purchase price is only increased by 15%. This profit margin should be enough to cover all the expenses of the supermarket. In the future, the price can only be reduced, not increased!" Yu Wenfei said.

The purchase channel of Knorr Supermarket is the newly established five-party joint procurement company. The price of this kind of large-scale purchase is very low.

Seriously, if it only goes up by 15%, the retail price will be lower than the purchase price of many small and medium supermarkets on the market!

Once this kind of supermarket opens, how can other supermarkets play...

　Thanks to "RM Blank Life", "KING009V" and "I am your brother Lei" for their rewards!

　　
　
(End of this chapter)