My rebirth is different

Chapter 180 This Is Losing Money (Recommendation ticket plus update)

"I'm sorry, please go to the service desk to apply for a membership card when you enter the store."

"Hey, aunt, please show your membership card first, and then you can enter after verification!"

Wang Jinbao and Wu Ya led a group of security guards at the gate of the supermarket.

You can only enter if you show your membership card.

However, no one has a membership card...

"You young man, why don't you let me in. I'm going shopping, and I'm giving you money!"

An aunt said angrily.

To be honest, Wang Jinbao and Wu Ya couldn't figure out why the supermarket didn't do business and insisted on asking customers to buy membership cards.

But they also know that this is the decision made by the cousin.

Since it was my cousin who said it, it must be true!
I don't understand because I am not as smart as my cousin. If I knew everything like my cousin, I would have become a big star and made a lot of money.

Therefore, they put on a straight face and strictly followed the supermarket's regulations, and no one without a membership card was allowed to enter.

In this case, the store manager, Hu Xiaoyun, of course has to come forward.

She was holding a loudspeaker and standing in front of the supermarket with a smile on her face.

"Everyone, uncles and aunts, folks and folks, good morning everyone."

"Yesterday, our supermarket opened for the first day. Thank you for coming. The customers who came yesterday should have seen how low the prices of the products in our supermarket are! It's not too much to say that the prices are conscience."

Speaking of this, the onlookers had no objection and said, "It's really cheap."

Hu Xiaoyun continued: "Our Jiale Supermarket is a big company from Xiangjiang, and the company also has its own rules. In order to provide a better shopping environment for everyone and for the long-term development of the company, it is a membership system. This membership card Ah, although it costs 300 yuan to apply for a card, it is definitely worth it! Think about it, how much cheaper are the things in our supermarket than outside? Even if you come to the supermarket twice a month, you can save forty or fifty each time. Then you How much money can I save each year?"

"In addition, our supermarket promises that in the future, as long as the purchase price of the products in the store does not increase, the retail price will never increase! The price will only get lower and lower!"

The calculation is correct, and the aunts and uncles also understand this truth.

However, everyone wants to take advantage of the cheap.Pay, but no one wants to pay.

Of course, there are also some younger people who think more openly.They did some calculations, Zhoushi is just such a big supermarket, and the stuff inside is really cheap.If you come here to buy everything yourself, you can indeed save a lot of money in that month, at least one or two hundred.

From this point of view, the membership fee of 300 yuan a year is really not much, which can be said to be very conscientious.

As a result, some people began to go to the service desk to apply for membership cards.

There are not many such people, only a very small part.

Most people are still unwilling to pay and are still waiting and watching.

Hu Xiaoyun was also relieved to see that several people went to apply for membership cards.

Everything is difficult at the beginning.

Don't be afraid of few people, just be afraid that no one is willing to do it.

Now that some people have started to apply for a card, then gradually more and more people will understand this truth, and more and more people will apply for a card.

Those who have applied for the card are allowed to enter the store to shop.

Sure enough, things are still so cheap.

A large supermarket with several thousand square meters, only a dozen or so people are shopping in it, don't be too comfortable...

From the morning to the closing of the evening, a total of more than 60 people have applied for membership cards.

On the second day after the supermarket opened, there were 68 people entering the store, 68 customers, and the unit price was 122 yuan!
Turnover, 8300 yuan.

Compared with over one million on the first day, it can be described as a sharp drop!
It is no exaggeration to say that this turnover is not even enough to pay employees.

With such a large supermarket area, there are naturally many employees, and the security department alone has more than 20 people.

Including cash register, tally, warehouse, etc., it is a full hundred to dozens of numbers.

…………

Liu Donglai has been paying attention to the membership model that Yu Wenfei developed.

The supermarket here had just opened for two days, so he called Hu Xiaoyun to inquire about the situation here.

Hu Xiaoyun didn't hide it either, and it wasn't a commercial secret.

Moreover, Jiale and Fat Donglai are both members of the "Five-Party Joint Purchasing". According to the original agreement when the "Five-Party Joint Purchasing" was formed, each supermarket must open its business situation to allies.

Not only the business situation, but also the membership system, and even the finances, if allies want to know, they can check it at will.

The five-party joint mining is actually considered a joint operation, but it is independent in terms of finance and operation management.

After listening to Hu Xiaoyun's introduction, Liu Donglai was silent for a while. He was also thinking about whether Yu Wenfei's business model was feasible.

He is an old man, and after he figured out this pattern, he could basically see what Yu Wenfei was thinking.

In the end, he came to the judgment that if you want to make money, this model is not easy to use!

The profit margin is too low, if you only count on the membership card fee to make money, then you will definitely not make much money by slightly increasing the price of the product.

But this model has a great advantage, that is, the customer stickiness is extremely strong!
What a joke, it took hundreds of cards to get a card, and I will definitely come to Jiale to buy things in the future.

Let's earn back the membership card fee first.

However, considering the two aspects of making money and customer stickiness, Liu Donglai feels that it is better to choose making money.

He has also been working on improving customer stickiness, but from another aspect, that is, the improvement of service standards.

His Fat Donglai has made great efforts in terms of service.

The reputation among consumers is very good, and it can be said that the stickiness is not bad.

Therefore, Liu Donglai believes that Pang Donglai's "relatively low price + high service level" model is more advanced and more promising than Knorr's "ultra-low price + membership fee" model.

However, he did not call to persuade Yu Wenfei, young people, it is always good to have the courage and ideas to try new things.

Not to mention that this model still has merits, it may not be impossible to do it.

Even if he really can't do it, Yu Wenfei can afford it!

In business, it may not be a bad thing to take detours and suffer a little loss in the early stage.

…………

It has been a week since the supermarket opened, and the number of people applying for membership cards has finally exceeded [-].

However, this data did not make Zhou Mengyi happy.

For such a large supermarket, it costs [-] to [-] yuan a day to open your eyes.

Relying on the 30 membership fee charged by [-] members, that is to barely maintain a balance of payments.

As for the profit from product sales, we can't count on it yet. There are only [-] members in total. Do you expect them to come to buy things every day?

Even if they come to shop every day, how much can they buy?

In addition, the balance of payments is actually a loss. This supermarket has invested 600 million.

Occupation of funds requires cost accounting.

If you can't even earn bank interest for a year, you are losing money!

　More than [-] recommended votes, plus more!

　　


(End of this chapter)