My rebirth is different

Chapter 181 Let's see who can't stand it first
"Why do you have to worry about making money? I said a long time ago that I didn't intend to make money when I opened this supermarket. Do you think I'm joking?"

When Zhou Mengyi couldn't help complaining to Yu Wenfei, Yu Wenfei asked her back.

"Ah? But... But even if you don't make money, you can't lose money, right? This investment is not small, and it's Knorr's first investment in the mainland! It's not good if it doesn't open well."

Zhou Mengyi said hesitantly.

Yu Wenfei smiled, there are many types of investment.

Some are invested just to make money, while others are strategic investments.

Not all investments are for making money. Sometimes, some businesses that do not make money have to be done.

Yu Wenfei was not joking at the Jiale Supermarket in Zhoushi, he never expected to make money from it.

For him, there are too many ways to make money.

It just depends on whether he wants to do it or not.

Opening this supermarket now is to explore and train talents.

It is also to improve the localization of this model.

After the model matures, Yu Wenfei will carry out transplants in big cities. At that time, it will be the time to flex its muscles.

This membership model is not his first.

In the United States, COSTCO officially began to do membership-based warehouse sales in 1983.

By 2001, it had been developed for nearly 20 years, and the model was very mature.

Now it has entered the stage of explosive growth.

Yu Wenfei knows a statistic. By 2018, COSTCO has only more than 500 stores in the world.

In terms of quantity, it is incomparable with Wal-Mart Carrefour.

But its annual turnover is an astonishing 1384 billion US dollars!

What kind of concept is this? Basically, the annual turnover of each store exceeds [-] million U.S. dollars!

In terms of single-store revenue, it can be said that it crushes all the supermarkets, whether it is Wal-Mart or Carrefour, none of them can beat it.

But Yu Wenfei also knows that it is very difficult to transplant this model to China at present.

Especially in a small place like Zhoushi, it was even more difficult.

Because of this model, the local per capita income level and consumption level are relatively high, so as to support the operation of the membership system.

COSTCO's profit model, to put it simply, is to purchase in large quantities, lower the purchase price, and then make little or no profit on commodity sales.

This can bring consumers a very favorable price.

Reduce SKU and eliminate categories and brands with low sales volume.

A Wal-Mart supermarket with the same area may have 15000 SKUs, while COSTCO has less than [-], or even only [-].

But this does not mean that there are fewer product categories in his store, but that he only sells the best-selling and most popular things.

Then make a profit on membership fees. In the United States, the annual membership fee starts at $55.

If there are 1000 million members, the revenue will be as high as 5000 million U.S. dollars.

And COSTCO has more than 9000 million members in the world!

The annual membership fee income is 34 billion US dollars, and the company's annual profit is 34 billion US dollars.

It can be said that all of COSTCO's profits come from membership fee income.

The profit on the commodity has just offset the operating expenses.

…………

Now in Zhoushi, Knorr Supermarket has also become the hottest topic.

Although there are not many people who are members, the popularity is very high.

Knorr Supermarket has replaced the People's Shopping Center and has become the most "high-end" place in everyone's mind.

Many people actually want to apply for that membership card. Everyone is not stupid, and they will understand after doing the calculations.

Even if you pay 300 yuan to apply for a card, after a year, it is definitely more cost-effective than shopping in other supermarkets.

But sometimes people are like this, they always have illusions.

Aunt Wang is one of them. She has been unconsciously going outside the Jiale Supermarket these days.

Of course, she doesn't have a membership card, so she can only go to other small supermarkets to buy things.

"Boss, why do you sell this soy sauce so expensive! It's only [-] yuan for a bottle in Jiale, and you sell it for [-] yuan? You're so black-hearted!"

Aunt Wang said dissatisfiedly holding the soy sauce.

The boss obviously encountered too many such situations in the past few days, and responded calmly: "Then you go to Jiale to buy it. Although mine is a bit expensive, I will confiscate your 300 yuan membership fee." Ah. You only buy a few bottles of soy sauce a year, no matter how expensive the soy sauce is here, can it be as expensive as 300 yuan?"

Aunt Wang was speechless.

I am reluctant to spend 300 yuan to apply for a membership card, so I have to buy things in a small supermarket.

In the past, when Jiale Supermarket was not open, I bought a bottle of soy sauce for three yuan and six for several years, and I didn’t say anything.

When I got home, Aunt Wang said to my wife gloomily, "It cost more than 50 yuan to buy vegetables and other things today. If I go to Jiale to buy it, I can save more than [-] yuan."

The wife said helplessly: "I have already said, if you apply for a card, you can apply for a card. In fact, it is very cost-effective to calculate, after all, the things there are really cheap."

"No! I don't believe that there are not many people applying for cards now. How can such a big supermarket rely on those few members to do business? When they can't support it, they will definitely not charge membership fees. Hold on for a few days , you can save 300 yuan!"

There are many people who think like Aunt Wang, which has caused the current situation.

Both sides are fighting hard, it depends on who can't stand it first.

…………

Yu Wenfei had anticipated this situation and made corresponding arrangements.

At the end of May, Jiale Supermarket opened for half a month, and Aunt Wang couldn't hold on any longer, so she was ready to give up and get a membership card.

She just came downstairs after eating that day, and was going to go around and chat with the neighbors.

I saw a large circle of people around the gate of the community, which seemed to be lively.

How could I miss this excitement, Aunt Wang hurried forward and squeezed into the crowd.

"Good news, in order to thank everyone for their care, Knorr Supermarket has launched a reward activity. Starting tomorrow, those who apply for membership, as long as they spend a certain amount each year, the membership fee will be fully refunded by the end of the year! Even if the consumption is less than that much amount , and the membership fee will be refunded proportionally!"

"Wow..." The onlookers were all excited.

Aunt Wang almost jumped up, she still won, the supermarket couldn't stand it.

With so many gimmicks, don't you still have to refund the membership fee?

Take it back first, but it's just for the sake of looking good.

She took a poster and looked at it. It turns out that as long as you spend 3000 yuan in Jiale Supermarket within one year, you can refund all the membership fees.

Aunt Wang made a calculation in her heart, 3000 yuan a year...

That's not much!

Jiale Supermarket sells everything, daily necessities, food, snacks, drinks, and even home appliances.

After a year, you can buy more than 3000 yuan if you buy it casually.

It is equivalent to exempting the membership fee in disguise!

…………

From the second day onwards, a long queue began to form at the service counter at the entrance of the Jiale Supermarket, and all the aunts and uncles rushed over and rushed to open the card.

This is the localization improvement made by Yuwenfei.

Don't you feel bad about the membership fee?
Then I'll give it back to you.

But the premise is that you have to consume enough within a limited time.

　Thanks to "boring" and "RM Blank Life" for the reward!
　　
　
(End of this chapter)