My rebirth is different

Chapter 260

Back at the hotel in the evening, everyone met again for a meeting.

"Cousin, we went to find a shop today. According to your request, the intermediary checked and said that such a large area is basically impossible in the old district. At least there is no suitable place right now. But in Pudong, there are Several suitable places. Crow and I also took a look and felt that it was okay. Most of them are the podium of the building, and the area is large enough. There is a shop that is more than [-] square meters, and it is still two floors. If you rent the whole In other words, it would be [-] square meters. However, there are not enough people in Pudong, and it is deserted during the day.”

Reported by Wang Jinbaohui.

Yu Wenfei nodded. In old city centers like Jing'an District, Huangpu District, and Xuhui District, it is indeed not so difficult to find a store with a good location of several thousand square meters.

But he didn't even think about opening the supermarket to the city center.

The model of Jiale was not originally established in the core business district.

Because the rent in the core business district is too high, Jiale’s low-cost business model is not enough to support such a high rent.

Therefore, it is most suitable to choose a place that is relatively remote but has convenient transportation.

From the current point of view, Pudong New Area is just right.

Pudong is undergoing large-scale development, and various buildings have sprung up.

Correspondingly, there are more podium buildings, and podium buildings are just suitable for this kind of large supermarket.

Moreover, there are too many similar podium buildings in Pudong, and the rent can also be lowered.

Seriously, in this kind of new area, there are new projects everywhere and empty shops everywhere.

All developers are eagerly waiting for merchants to settle in. When everyone is scrambling to rent, the presence of a large supermarket is of great significance to this project.

The rent-free period may be longer than you think!
If there are several developers around at the same time competing to settle in this supermarket, there may even be a situation where the money is reversed.

Don't think it's unbelievable. In the commercial real estate circle, this situation is too common.

If a large-scale commercial and residential project can attract large supermarkets such as Wal-Mart, Carrefour, and RT-Mart, the overall price or rent may increase by [-] to [-] percent!

Then the cost of subsidizing large supermarkets is nothing at all.

In addition, if you have a large supermarket in your project, basically the surrounding projects will not be able to attract other large supermarkets.

Then your project has a unique selling point!

The same location, the same quality, the price is more expensive than the surrounding projects.

…………

Hearing Wang Jinbao say that there is a [-] square meter project, Yu Wenfei became a little interested.

"Have you gone to see the [-]-square-meter one? What's the situation?"

Wang Jinbao took out a picture album from the folder at hand, handed it to Yu Wenfei, and introduced: "This place is actually a large commercial plaza called Zhengda Plaza, located at No. 168 Lujiazui West Road. It hasn't opened yet, but this year It will open on the National Day. This square is really big, a total of 25 square meters! But because it is too big, the overall investment promotion work is not progressing, and there are still many shops that have not been rented out. Among them, there is a single building The store, with an overall area of ​​[-] square meters, was originally to be rented to Carrefour, and both parties signed the contract. But it seems that something happened to Carrefour, and it was directly prohibited from opening a new store, so the store was vacant. No other business has the ability to win such a large shop."

Yu Wenfei also heard about the Carrefour accident.

These days, the country still has certain restrictions on foreign-funded enterprises.

However, Carrefour took advantage of many loopholes. Before arriving in a city, it opened a joint venture with a local state-owned retail enterprise to open a supermarket, and it wanted to take a controlling stake.

This also aroused the dissatisfaction of many domestic retail companies. Some people filed a lawsuit, so Carrefour was sadly urged, and was ordered to prohibit opening new stores.

It seems that Super Brand Plaza has also been implicated. This kind of single-family large store must have been discussed with Carrefour before the construction started, and it was reserved for them to open the store.

But now that Carrefour can't open a store, who has the ability to take over such a big store...

For a large commercial plaza like Zhengda Plaza, it is very necessary to have a large enough supermarket, which can help the plaza attract popularity.

So this store, Zhengda Company is indeed planning to leave it only to supermarkets, and they have contacted many large retail companies.

For example, Wal-Mart, Hualian, Lianhua, Lianhua, Lianhua, and Federation of Industry and Commerce Supermarket, which are relatively well-developed in Shanghai.

However, all were rejected.

Wal-Mart is very cautious in opening stores. It has been in the mainland for more than three years, but it has opened less than ten stores in South China, and has not yet developed to East China.

For the rest of Hualian, Lianhua, and Yichu Lotus, people don’t want to open such a large supermarket, thinking that the area is too large and unnecessary.

Moreover, Pudong is a business district, and there are many people who go to work, but few people stay at home.

It is not suitable for opening a supermarket.

Of course, this is their judgment, and it doesn't mean that Yu Wenfei thinks the same way.

Yu Wenfei took a closer look at the investment promotion brochure of Zhengda Plaza. The location is really good and the transportation is convenient.

What's more, the square is really big and there are a lot of parking spaces!
This is the most suitable place for Knorr Supermarket to open a store.

"Tomorrow, let's go over and talk about this [-]-square-meter shop. If we can't negotiate this, we will consider other places!" Yu Wenfei said with a final word.

…………

Pudong, Zhengda Plaza.

Manager Huang of the Investment Promotion Department came to work early, but today a customer wanted to come to see the location.

To be honest, Manager Huang's work has not been going well recently.

The plaza will open in October, but until now, the admission rate barely reached 70.00%.

Of course, the external publicity has reached 90.00%!

It's not that their recruiters are not working hard enough, it's just that the Zhengda Plaza is too big.

A full 25 square meters!

This is the largest shopping plaza in the current Magic City.

Think about it, how many stores and brands are needed to fill this 25 square meters!
It can be said that there are hundreds of people in their investment promotion department, and everyone is making non-stop calls at home and abroad every day. Basically, they have contacted all brands with a little bit of quality.

It is considered that the entry rate of the square has reached 70.00%.

As far as this is concerned, it is said that the leaders above are still not satisfied, it feels too little.

Manager Huang really wanted to complain, and told the leader, you can try it!

Of course, I just thought about this in my heart, and I didn't dare to say it.

When people reach middle age, the whole family has to rely on their own salary to support them. The salary given by Zhengda is really not low.

I looked at the time, it was 09:30 in the morning, and the appointed time was coming.

Manager Huang quickly adjusted his appearance in front of the mirror, walked out of the investment promotion office, and was ready to meet the distinguished customers.

(End of this chapter)