My rebirth is different

Chapter 303 Core Issues
After walking around in the supermarket, Yu Wenfei was quite satisfied.

In such a large supermarket, there are naturally many product categories, but overall, there are many but not chaotic.

The planning of the moving line is reasonable, the aisle is very spacious, and the display of the shelves is reasonable.

Moreover, he looked at a few commodity prices casually, and they were all much lower than the normal prices on the market.

Like the most common instant noodles, Master Kong Braised Beef Noodles, the price is more than one yuan and eight on the market, but here, it only costs one yuan and five.

Don't underestimate the low price of [-] cents. This kind of product has little profit margin, and it is a price-sensitive product. Everyone knows the normal price.

You are three cents cheaper here, and customers can feel it immediately.

Moreover, Knorr supermarkets are all packed in large packages, [-] bags per package!

In fact, looking at it, Knorr Supermarket also highlights a big character.

Not only is the supermarket area large, but the product packaging is also large. Of course, it is not as ridiculously large as Costco in the United States, but the packaging is appropriately increased.

Even the shopping cart is much bigger than ordinary supermarkets!
In the shopping cart of an ordinary supermarket, there is enough space for a four or five-year-old child to sit inside.

As for the special shopping cart made by Knorr Supermarket, there is no pressure for two adults to sit side by side...

In this way, it gives customers some hints from various aspects. If you push such a big shopping cart and buy a little, you will be embarrassed to go to the cashier to check out!
If other people's shopping carts are piled up like a mountain, but your shopping cart is empty, you will feel a little embarrassed.

…………

After reading it, come to the office on the third floor, which is the office area for the on-site staff of the supermarket.

In a corner of the third floor, an area of ​​about [-] to [-] square meters is divided, separated from the commodity area by a simple wall, and there are offices inside.

Sitting in the big conference room, Yu Wenfei held a meeting with the senior management of Jiale Modu Branch.

The core issue discussed at the meeting is the membership system of Jiale!

This membership system is the core issue of Knorr Supermarket. If it can be promoted smoothly, the future development of Knorr will be smooth.

However, whether the paid membership system can be accepted by consumers is still a bit uneasy.

"Actually, I think it's better to transfer the membership fees refunded after the annual consumption in Zhoushi is over. This will greatly increase customers' interest in signing up for membership." Hu Xiaoyun said first.

Members on the Zhou City side, although you have to pay more than 300 membership fees first, but after one year, you will be refunded according to your consumption in the past year.

As long as the consumption amount meets the requirements, the membership fee is equal to no charge.

Of course, if you still want to renew your membership, you can't get the money back.

In fact, it is equivalent to that at the Jiale Supermarket in Zhoushi, members pay more than 300 at a time. As long as they spend frequently, they don't need to pay again in the future.

But Zhoushi and Mo are different.

The overall income in Zhoushi is much lower than that of Modu. Many customers value the 300 plus, and the overall cost of Jiale Supermarket in Zhoushi is very low, so they can make a certain profit without relying on membership fees.

It's different here in the magic capital, and the costs in all aspects are relatively high.

Although Yu Wenfei directly negotiated a zero fee for the store rent, this special case cannot be regarded as a routine operation.

This store is rent-free and decoration-free, and if we open a branch in the future, we can't expect all of them to be free.

If the rent is paid, the cost of the store will rise sharply, and the labor cost here is also much more expensive than Zhoushi.

In Zhoushi, a monthly salary of more than 1000 is enough for a cashier, and many people rush to apply for the job, but in Shanghai, the salary of a cashier starts at [-].

Although it is possible to recruit people with a salary of [-], the workload of Jiale Supermarket is too large, and the work is very hard. If a higher salary is not given, there may be a large-scale resignation wave!

In that case, the loss outweighs the gain. It is better to give a high salary to make everyone more motivated and more stable in their work.

Therefore, even if Yu Wenfei doesn't rely on this to make money in the shops here in Shanghai, it doesn't mean that the shops themselves are not profitable.

If it’s really not profitable, what are you going to use to expand it?

It's just that Yu Wenfei will not take away the money earned by the store here, but will keep it to open a new store quickly.

…………

"The situation in the region is different. Zhoushi is an experimental store, and everything cannot be copied. The core of the membership supermarket is the membership fee, which cannot be changed. On the Shanghai side, the membership fee is 365 yuan per year. fee, non-refundable!"

Yu Wenfei shook his head and flatly rejected Hu Xiaoyun's suggestion.

"Then our supermarket must be attractive enough to make customers feel that the annual membership fee of more than 300 is worth paying! Not only is it worthwhile, but it must also be profitable." Zhou Mengyi said.

"So I asked Mr. Ren to buy Moutai. A bottle of Moutai is equivalent to making them two or three hundred in vain. This is worth the membership fee. But only Moutai is not enough. Our products must be attractive enough. "Yu Wenfei laughed.

"Costco America's service is also very good. Members can get a full refund at any time. As long as the product is bought at Costco, there is no need for any receipts. Even after a few years, you can return or exchange the product. We Do you want to..." Ren Zhiwen added.

He said this is also true, and Costco's service is ridiculously good.

As a member of Costco, you can get a refund one day before the one-year expiration date, and the staff will not make it difficult for you, and will readily handle a full refund for you.

There are also people who buy a pair of shoes at Costco, wear them for two or three years, and the shoes are all rotten, so they just take them over and exchange for a new pair of shoes.

Some people joked that as long as you have a Costco membership card, you only need to buy one pair of shoes for the rest of your life.

Does anyone in China dare to think of this kind of service?
If there is such a service, it may cause a sensation in the country, but the consequences...

Yu Wenfei shook his head again and again, and rejected Ren Zhiwen's proposal.

He explained with a wry smile: "Mr. Ren, you also know that most of the members of Costco in the United States are middle class! That is the middle class in the United States! The group of people with an annual income of more than 100 US dollars, the overall quality and consumption Needless to say ability. There is no such foundation in China. We have to admit that the income and quality of most people in our country have not improved. I dare say that if our Jiale dares to copy the service policy of Costco, In less than a year, [-]% will go bankrupt! Can you believe it, then our Jiale will become the stupidest and biggest sheep, and will be plucked by countless aunts and uncles who are greedy for petty gain..."

Everyone laughed dumbfounded. The situation Yu Wenfei said was definitely not a joke, but a real existence.

　Thanks for the reward of "Baozi is too tender and too young"
　　
　
(End of this chapter)