My rebirth is different

Chapter 669 The First Acquisition

America, Miami.

This is the second largest city in Florida, one of the most densely populated cities in the United States, the largest metropolitan area in the southeastern United States, and the fourth largest metropolitan area in the United States.

The city has many large company headquarters, and its business is highly prosperous. It is known as "the richest city in the United States".

In this city, there is a not-so-famous computer company. According to Yu Wenfei's order, Zhou Mengyi came to Miami this time to buy this company.

…………

"Alexander, haven't we negotiated the investment this time? We plan to expand more sales channels and expand our own factories this year. If we can't get the investment, none of these can be realized." Nelson said worriedly to his deputy. Said.

"There is no way. Although our products are very popular with consumers, they are still too small and the sales volume is limited. The low sales volume will lead to uncontrollable costs and low profits. The fund I just talked about, their The person in charge said that he is not optimistic about our industry, because in the past two years, even the industry leaders Dell and HP have had a hard time." Alexander said helplessly, spreading his hands.

Nelson also let out a long sigh. How could he not know what Alexander said.

In the past few years, the personal computer market has indeed been sluggish, and PC giants like IBM have to sell their personal computer business.Big companies like Hewlett-Packard and Dell are also having a hard time, all of which are shrinking money and cutting costs.

In fact, this is also the reason why Yu Wenfei entered the personal computer business market at this time point, because entering the market at this time will not encounter too fierce resistance, and he can buy his favorite company at a relatively low price!

When any industry is in a downturn, there will be disagreements. Some people think that this industry has failed and are eager to cash out.

Others firmly believe that when a crisis comes, along with danger comes opportunity!

This time, Yu Wenfei thought it was an opportunity, so he made a decisive move, and even sold Knorr Supermarket, a promising company, and cashed in huge amounts of cash for massive acquisitions.Similarly, on the Korean island next door, the Samsung Group is doing the same thing.

The difference between the two is that Yuwenfei chose to enter the consumer-grade computer market, while Samsung chose the higher-end, higher-tech computer parts production industry!
It is still unknown whose choice is more correct and who will have the last laugh.

Similarly, Nelson has always believed that the cold winter in the industry is only temporary, especially their high-end gaming computers like Alienware, not to mention the future mainstream of the personal computer industry, but they are also an indispensable sector.

The competition for mid-to-low-end computers is becoming more and more fierce, but the profits of high-end gaming computers are still good. The problem of their Alienware is that the production capacity is not enough and the sales channels are relatively small, so the purchase cost cannot be reduced without increasing the sales volume, which is a bit embarrassing.

Nielsen knows that the giants in the PC industry have already formed a scale advantage. Think about it, a big manufacturer like Dell and HP purchases in quantities of tens of millions. Of course, the price can be kept very low, and even component manufacturers can directly Tailor it for them.

But for a small factory like this, the purchase is only a few thousand or tens of thousands of pieces at a time, which is not even comparable to a larger dealer, and the price is naturally unaffordable.

If Alienware wants to develop and grow, there is only one way to go, and that is to take refuge in a big factory, otherwise, it will always be a niche brand and cannot develop.

When the two were frowning in the office, Nelson's secretary knocked on the door and walked in, "Boss, I just got a call and said that I want to meet with you to discuss the acquisition. If you have time, they will come to the company immediately. .”

Nelson was taken aback, buying his own company?
He asked subconsciously, "Is it HP or Dell?"

Although Alienware is not a big company, it is still a well-known brand in the field of high-end computers in the United States. Apart from the two giants, Dell and HP, Nelson can't think of any other company that has the strength to acquire itself.

"No, it's a company from mainland China, Star Technology." The secretary replied.

"Star Technology? What does this do? I haven't heard of this company." Nelson said in amazement.

"Actually, I don't know what this company does, but the other party told me that they are here to acquire IBM's personal computer business this time, and our Alienware is just buying along the way." The secretary honestly conveyed Zhou Mengyi's words over again.

Nelson feels offended that his Alienware has become someone else's acquisition?
We are the most high-end gaming computer, very well-known in the American market!

But when the anger passed, Nelson also had to admit that if the other party hadn't lied, then compared to IBM's personal computer business, Alienware did seem like an add-on.

However, this aroused Nelson's great interest. The other party dared to say that he would buy IBM's personal computer business. Although he didn't know whether it was true or not, since he dared to say that, at least he must be very rich...

I don't care what the other party does, as long as they have money, they are welcome, because Alienware is short of money right now.

"Answer them, I have time anytime, and welcome their visits!" Nelson replied bluntly.

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Zhou Mengyi made up her homework temporarily. Before Yu Wenfei said that she would acquire Alienware, she had never heard of this brand.

But after getting to know Alienware and seeing the products in Alienware's physical store, she really likes the company.

Alienware, the Chinese name is "外星人", and the brand LOGO is the head of an alien. This company specializes in the production of high-end custom gaming computers, and is well-known in the circle of American game enthusiasts.

Alienware is a North American computer company that specializes in making some ultra-hot PCs at any cost, and even in North America, such companies are rare.

Alienware's products show one word from beginning to end, that is "cool"!
Regardless of the cost, the company uses the most high-end PC hardware currently on the market, even the concept hardware that manufacturers can only see when they advertise, coupled with superb design and exterior workmanship.

Such a branded PC is what every gamer dreams of.

Its product line includes high-end gaming desktops, gaming laptops.

The company has always maintained the concept of "designing your dream PC" to design products, and has won the recognition of the industry and many game enthusiasts.

It has to be said that the technical level of this company is still very powerful, and Alienware is also the first manufacturer to propose and launch a "gaming notebook"!

It was also the first vendor to use a dual graphics card system in a laptop!

It is also the first manufacturer to use a 17-inch LCD screen on a notebook computer!
It is no exaggeration to say that it was the aliens who came up with the concept of "gaming notebooks" and made this subdivided industry the mainstay of the personal computer business market in the next decade or so.

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In Alien Company, Nelson and several company executives sat on one side of the conference table, and on the other side were Zhou Mengyi, assistants, and Citigroup's acquisition consultants.

"Mr. Nelson, Star Technology is very interested in Alienware and plans to acquire it and integrate it into our personal computer business department. Please make a price."

There is no time to waste here. After this is done, I have to talk to IBM. That is a tough battle, so Zhou Mengyi didn't go around in circles, and said straight to the point.

Nelson was not in a hurry to talk about this matter, but asked with great interest: "I heard that your company is also going to acquire IBM's personal computer business. Is this true?"

Zhou Mengyi nodded, "That's right, this is the main purpose of my visit to the United States this time. In fact, we have already issued an acquisition offer to IBM."

Nelson's eyes widened. He didn't expect this to be true, "Ah...may I ask, the acquisition of IBM's personal computer business must require a huge amount of money, right?"

"Probably within 15 billion U.S. dollars." Zhou Mengyi replied with a faint smile.

Nelson's heart skipped a beat, $15 billion? !

If only this money went to my own Alienware company...

Of course, he also knows that this is unrealistic, Alienware is not worth the money, and it is far, far away.

That's IBM, a monument in the computer industry!
The development of the global computer industry is actually inseparable from IBM.

In terms of hardware, Intel and AMD, the reason why these two companies can have future achievements and occupy the computer processor market is actually thanks to IBM.

Similarly, the computer operating system giant Microsoft can do it without the support of IBM.

When IBM entered the personal computer business market, it did not develop processors and operating systems by itself, but outsourced these two businesses.

The processor orders were given to Intel and AMD, and the operating system was outsourced to Microsoft, so there were these three giants in the computer software and hardware industry...

In fact, according to IBM's technical strength and funds at the time, it was not a problem to develop everything by itself.

Of course, if it had chosen to do everything by itself at that time, it would be hard to say whether there are Microsoft, Intel, and AMD now.

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Nelson was a little hesitant. He didn't know how much his company was worth. He turned to look at his deputy Alexander. Alexander was in finance and was more familiar with it.

Sure enough, seeing the gaze cast by the boss, Alexander understood. He held his head high and said calmly, "I think Alienware is worth at least 3000 million dollars!"

Nelson also nodded quickly, and echoed: "That's right! Our company's sales this year have reached 500 million US dollars, and the gross profit rate has reached 20.00%. This is very outstanding in the entire industry!"

Zhou Mengyi was not moved at all, and asked instead: "The figure of 500 million is not outstanding, and what is your net profit margin?"

(End of this chapter)