My rebirth is different

Chapter 711 Lenovo Smartphone
On December 28, before Yang Yuanqing returned to the capital, he came to see Yu Wenfei again.

Push open the door and walk into Yu Wenfei's office.

Holding a big cardboard box in Yang Yuanqing's arms, he said with a smile on his face: "I almost forgot about it, this is a mobile phone that the company is just about to launch, show it to Mr. Fei. Originally This mobile phone should be launched in the second half of the year, but the company was acquired by Fei Zong at that time, and then he was busy with Huimin computer engineering and the acquisition of IBM's personal computer business, which delayed a little time."

It was only then that Yu Wenfei remembered in surprise that Lenovo had started making mobile phones at this time.

However, Lenovo did not start making mobile phones very early. It only started in 2002, and only one mobile phone was introduced to the market. It accounted for a very small proportion of the entire group company. In addition, too many things happened a while ago. , so they were all ignored by Yu Wenfei.

Without Yu Wenfei's intervention, the peak period of Lenovo's mobile phone should be 2014.

Many people may not have thought that in that year, relying on the acquisition of Motorola, Lenovo's total mobile phone shipments in that year exceeded 9000 million.

With a market share of 7.9%, Lenovo ranks first among Chinese smartphone manufacturers and ranks third globally, second only to Samsung and Apple.

After the peak period, of course, it plummeted, and that's what happened later...

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"Oh? What mobile phone, let me have a look." Yu Wenfei said enthusiastically.

"Smartphone! It's the most powerful one on the market right now!" Yang Yuanqing put the box in his hand on Yu Wenfei's desk as if offering a treasure.

Then he opened the paper box and took out a mobile phone with both hands.

The reason why I hold it with both hands is not because it shows respect for Yu Wenfei, but because the phone is... a bit heavy!
It's not really easy to pick up with one hand.

Again, Apple is not the first smartphone. In fact, there were many smartphones on the market several years before Apple.

Strictly speaking, it should be said that Apple launched a "real smartphone" or "changed people's impression of a smartphone."

Many brands, such as Nokia, Motorola, Ericsson, Dopod, and even domestically produced Lenovo and Amoi, have released many smart phones.

Not just a smartphone, but a touchscreen too!
The Lenovo ET180 brought by Yang Yuanqing is a smart phone with a touch screen!
Of course, the smartphone market at that time was still quite chaotic. The chips and systems used by everyone were messy, and there was no unified standard at all.

Only use the application on the mobile phone, and there are very few.

Just like Lenovo's ET180, Yang Yuanqing did not brag, the performance is very powerful.

Thanks to Lenovo's strong advantages in the PC industry, this mobile phone is made like a "miniature computer".

It adopts the Xscale architecture 400MHz CPU, 64M RAM and 32M ROM dedicated to Intel handheld computers, and surpasses Pentium 2 in terms of computing performance.

At the same time, ET180 also has a 3.5-inch super-large color screen, and the 65536-color TFT display screen makes the picture display delicate and full.

This mobile phone also supports GPRS, and with the powerful PDA function, the wireless Internet access function of ET180 is even more comfortable. The random gift also includes a web browser, instant messaging software, WeChat, MSN and mobile QQ.

With the support of GPRS and powerful hardware, this mobile phone can also realize MMS multimedia function, that is to say, it can send MMS.

Yu Wenfei weighed it in his hand, good guy, it's really heavy.

He smiled and asked, "It must weigh almost a catty, right?"

Yang Yuanqing laughed and said, "About four hundred grams, but this kind of big-screen phone can't be made light."

After looking it over, this phone has a "big" character protruding from it!

Not only is the screen big, but even the mobile phone signal receiver is big!
In those days, most mobile phones still carried a "small antenna" to receive signals, and the signal receiver of Lenovo ET180 was as thick and big as a thumb, standing in the upper right corner of the mobile phone.

Yu Wenfei turned on the phone and tried it again. The screen performance was indeed top-notch at the time, but the touch screen was not very smooth, and sometimes there was no response at all when pointing fingers.

It is best to use the capacitive stylus that comes with the phone, which is much easier to use than fingers.

"What operating system does this use?" Yu Wenfei asked casually.

"Microsoft, they launched WINDOWS CE specifically for mobile terminals." Yang Yuanqing replied.

"It's not bad. With the current conditions, it's not easy to make such a mobile phone. Lenovo has plans to make efforts in the mobile phone industry?" Yu Wenfei asked again.

Yang Yuanqing smiled eagerly and said, "The mobile phone industry has exploded in the past two years. Many manufacturers of electrical appliances, computers, and even VCDs and learning machines have rushed into the mobile phone market. Of course, Lenovo cannot let go of this opportunity. So Since last year, we have established a dedicated mobile business unit and have launched a mobile phone, but the effect is not very satisfactory."

In fact, Yang Yuanqing was a little puzzled, why Yu Wenfei never mentioned the mobile phone industry in front of him.

Could it be that Yu Wenfei is not optimistic about this industry?

What he said is also true. From 2001 to 2003, it can be described as a stage of explosive growth in the domestic mobile phone industry, especially in 2003, which was the most glorious year for domestic mobile phones!
When it comes to domestic mobile phones at that time, we have to mention two brands, Amoi and Bird!
In 2001, Amoi Electronics, which had just experienced the collapse of the VCD market, waited for its own opportunity.

A mobile phone design company in South Korea is too weak to invest in a factory to produce mobile phones.

So they came to China with an unfinished semi-finished product. They contacted three manufacturers of domestic mobile phone brands one after another, but none of them responded to them at all. Finally, they found Amoi.

Amoi's president at the time saw the hope of making Amoi regain its glory in this semi-finished product, so he resolutely decided to invest in production.

No one thought that this design, which was once abandoned by three domestic mobile phone manufacturers, has become an enviable "business myth".

In December 2001, Amoi A12 was launched. Although the price of more than 8 yuan was more expensive than some foreign brands, it did not scare off the crazy buyers.

In 2002, the sales revenue of Amoi Electronics was 45 billion yuan, and the profit was 6 million yuan.Among them, the mobile phone business contributed as much as 80%.

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Almost at the same time as Amoi, another star-making movement was being carried out by a group of ambitious young people, that is Bird.

In 2002, Bird mobile phones won the market by virtue of high-quality calls even when the network in third- and fourth-tier cities in China was generally poor.

According to data from the Ministry of Information Industry in 2003, Bird sold 337 million mobile phones in the first half of the year, surpassing Motorola and Nokia, ranking first in the domestic market!
That year was also the golden age of domestic mobile phones. The market share of domestic mobile phones reached 55.7%, surpassing foreign brands for the first time.

Bird, TCL, and Konka have entered the top ten in production and sales in the industry, with a domestic market share of 31.6%.The output of Bird mobile phones reached 1175 million units, and the sales volume exceeded all foreign mobile phone brands, becoming the first in the industry.

People all over the country also remember a slogan: "Bird mobile phone, the fighter in the mobile phone!"

In 2003, the number of mobile phone users exceeded that of fixed-line phones for the first time, with the former being 2.69 million and the latter 2.55 million!

The mobile era is coming...

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After thinking about it, Yu Wenfei decided to give Yang Yuanqing some advice.

He looked at Yang Yuanqing who was sitting opposite the executive desk, and asked earnestly, "Since we want to enter the mobile phone industry, what product is Lenovo planning to position?"

"The Lenovo brand is very well-known in China. Of course, we want high-end products. Just like this ET180, what we want to do is the most powerful mobile phone. By the way, the retail price of this mobile phone is [-]." Yang Yuanqing replied .

Yu Wenfei nodded slowly, and asked again: "Since we are making high-end products, I have to ask, which of the core components in a mobile phone can Lenovo master the technology and produce by itself? "

Yang Yuanqing thought and thought, and then hesitantly said after a long time: "This...it won't have a big impact, isn't it all about global collaboration now, global procurement, and then we can build a brand. R&D technology is very good, but that The investment is large, and the results are slow. Moreover, these electronic components are developed with various patent barriers, which cannot be bypassed at all."

Yu Wenfei smiled, "Then tell me, whether it is the PC industry or the mobile phone industry, which company that really produces high-end products does not have its own core technology?"

Yang Yuanqing was dumbfounded and couldn't answer.

"So, Lenovo has no problem making mobile phones, but don't think about making high-end ones, just make low-end ones, and take advantage of the good market conditions to make more money. In the future, this industry will inevitably There is a subversive change!" Yu Wenfei said meaningfully.

When mentioning "disruptive changes", Yang Yuanqing immediately contacted Yu Wenfei, and he tentatively asked, "Mr. Fei plans to enter the mobile phone industry?"

Of course, the "advancing" he mentioned is not about making small troubles like Lenovo is now, nor is it not being indifferent like the existing legendary mobile phone company under Star Technology, but is like forming a new Lenovo Group. The industry is crushing capital...

Yu Wenfei nodded first, then shook his head, which made Yang Yuanqing even more confused.

"It's not yet time, let's make preparations first. By the way, Mr. Yang, after the IBM personal computer business is merged into the new Lenovo Group, I will re-integrate Xinlianzhong. I will transfer some engineers from the THINKPAD department and Lenovo department. Come, set up a separate R&D department and do some interesting work."

Of course, Yang Yuanqing has no reason to object to what the big boss said, although he doesn't know how interesting Yu Wenfei's so-called "interesting job" is.

But since the boss said so, it is naturally very interesting...

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(End of this chapter)