My rebirth is different

Chapter 712 Legendary CQ 1
After Yang Yuanqing left, Yu Wenfei picked up the Lenovo ET180 and played with it for a while, remembering his legendary mobile phone company.

He hasn't cared about this company for a long time, and he doesn't know what's going on now.

However, Legend Mobile actually formed an e-sports club, and achieved quite good results in this WCG, which surprised Yu Wenfei a bit.

In fact, Legend Mobile has not been idle for a while. Ever since it was decided to be a mid-to-low-end mobile phone brand, Wang Jinbao held several meetings behind closed doors with the company's technicians.

Because the company itself does not have strong research and development capabilities, and it wants to reduce the cost of mobile phones, it is most appropriate to purchase mature solutions from other companies.

At that time, there were two options, one was to purchase chips widely used by domestic mobile phone brands and then outsource the design, and the other was the "MTK system" that was just developed by a company in Baodao, and it was also relatively common in those counterfeit phones in Huaqiangbei!
Prior to this, international chip manufacturers, including big-name companies such as Texas Instruments, Qualcomm, and Infineon, only provided chip platforms. As for how mobile phone manufacturers assemble these mobile phone chips into finished mobile phones, they don't care.

Therefore, mobile phone manufacturers can only develop by themselves, or outsource a series of processes such as system integration, UI design, application software integration, and debugging to professional mobile phone design companies. As a result, the production cost of mobile phones is directly increased, and the cycle time is also shortened. long.

However, MediaTek seized this pain point and integrated all commonly used technologies into it, and named this system a turnkey solution.

From then on, as long as mobile phone manufacturers purchase this set of solutions, even if they only have a mobile phone case and buttons, they can quickly produce a mobile phone with good quality.

Of course, MediaTek's MTK system cannot be applied to mid-to-high-end mobile phones because of its relatively backward technology and low-end components. However, it is very popular with counterfeit phones and low-end domestic mobile phone brands.

Like Lenovo, they will not consider the MTK system at all, because Yang Yuanqing believes that Lenovo should take the high-end route!
Moreover, Lenovo still has a certain technical strength, even if it develops its own, it is more suitable than adopting the same system as the copycat machine.

Wang Jinbao decided to adopt MediaTek's MTK system after referring to the opinions of the company's technical staff. Of course, Legendary is a big company anyway, and can't buy a case and put a brand on it and start selling it like those counterfeit brands in Huaqiangbei.

On the basis of the MTK system, Legend has made some optimizations and personalized configurations, and it is much better in use than counterfeit machines.

Because the brand positioning is low-end, so I didn't go for those real-color super-large screens and smart systems, just honest functional phones.

But the first mobile phone named "CQ 1" is not without bright spots. The overall model is a common bar phone on the market, but the screen-to-body ratio has reached 50.00%, surpassing all bar phones on the market.

Moreover, thanks to Legend Mobile's own production line, some spare parts can be produced by themselves, just like mobile phone cases, which are produced by themselves.

On the CQ 1 mobile phone, besides the screen, the most eye-catching thing is the aluminum alloy colorful mobile phone shell.

At that time, other mobile phones were still using plastic casings. Even high-end phones worth 6000 yuan may have metal on the front, but the back, without exception, is all plastic...

The legendary mobile phone company spared no expense. The front and back of the mobile phone are all made of aluminum alloy, and they come in various colors!

Their target user group is aimed at young consumers, such as college students and white-collar workers who have just started working, so the appearance of mobile phones must be more fashionable.

Before the legendary team participated in the WCG finals, the CQ 1 mobile phone has actually started mass production.

When the legendary team won the second place in the CS project, Wang Jinbao felt that it was time for the mobile phone to go on the market!

Taking advantage of the popularity of the legendary team, at least many young people will not feel that it is a brand-name mobile phone when they hear the brand of legendary mobile phones...

So, he brought a few prototypes and flew to Shanghai to discuss with his cousin Yu Wenfei about the launch of the mobile phone.

…………

Looking at the mobile phones lined up on his executive desk, the six colors of white, black, red, pink, blue, and purple are very beautiful, Yu Wenfei nodded approvingly.

Wang Jinbao did not aim too high, nor did he think about making high-end brands or high profits. Instead, he made a beautiful and affordable machine down-to-earth.

Just looking at the appearance, it has basically killed the mobile phones on the market that are less than 3000 yuan.

"How much does this phone cost?" Yu Wenfei put down the phone and asked.

"Hey, it's not expensive. I use MediaTek's whole machine system, and I have made some optimizations. If it is calculated on the order of millions, the cost can be reduced to more than 800. Of course, if it is only sold for hundreds of thousands, the cost will be even higher. More than 100 taller." Wang Jinbao scratched his head and laughed.

"How many phones with the same performance are sold in the market?" Yu Wenfei asked again.

Of course this Wang Jinbao knows that he has a very good understanding of the mobile phone market now, so he immediately replied: "For domestic brands, the price is between 3000 and [-], depending on the brand's popularity. As for foreign brands, Basically, the price is more than two thousand and two thousand, and the high one even costs [-] yuan."

Yu Wenfei stared at him and asked, "Then what price do you plan to set?"

In fact, Wang Jinbao also wanted to ask Yu Wenfei about the pricing issue when he came here this time.

When new brands and mobile phones are launched, pricing is of course the biggest problem. It is necessary to maintain a reasonable profit, and the price cannot be set too high to cause unsalable sales.

This is a university question!

Wang Jinbao hesitated for a while, and then said: "I thought, it must be cheaper than others, or the price is 300 yuan! It is [-] yuan cheaper than other domestic brands, so it should be attractive."

Yu Wenfei was noncommittal, and asked him, "What channel are you going to sell?"

"That's too much. It turns out that the company has left a lot of sales channels. In addition, I plan to contact large chain stores like Gome again, and then talk to China Mobile and China Unicom to see if they can provide customized phones." Wang Jinbao has a plan in mind. replied.

However, he frowned again, "It's just that after-sales service is more troublesome. If you build an after-sales system yourself, you will need more money. But if you outsource it, you may not be able to guarantee the quality of service and affect your brand reputation."

After thinking for a while, Yu Wenfei said simply: "The mobile phone is doing well, but the sales channels are not good, and the price is too high!"

Wang Jinbao was stunned for a moment. If these sales channels are not enough, then what other channels can be sold?

And the price is cheap enough, why is it still too high?
(End of this chapter)