My rebirth is different

Chapter 718
Tsinghua Unigroup, Fangda Technology, TCL, Great Wall and other manufacturers who hoped to compete with Lenovo, the industry leader, are now struggling, but basically have no market share.

If you are more flexible, you can change careers directly, because you know you can't compete, so don't die.

The whole computer can't do it, isn't there peripheral equipment?
In those days, the market for printers, copiers and even scanners was not small, and it was enough for everyone to make a living.

Moreover, since Lenovo made Huimin Computer, whether intentionally or unintentionally, it has gradually withdrawn from the peripheral equipment market. It was originally engaged in printers and copiers, but now it seems to be shrinking its business line.

This made Tsinghua Unigroup, Founder Technology and other companies breathe a sigh of relief. Yuwenfei is still benevolent, leaving a way for everyone to survive. Otherwise, they may have to consider how to solve the problem of laid-off workers.

Now, the company under Yuwenfei has entered the mobile phone industry again!

How can this make Amoi, Bird, TCL, Konka and other companies frightened.

Although Yu Wenfei did not personally stand for the legendary mobile phone company, nor did he promote the Huimin mobile phone with great fanfare, but the slogan "Huimin mobile phone" has been quietly played on the promotional page of the legendary CQ1 mobile phone.

Therefore, on the night of NO.12, not only consumers are paying attention to the price of the legendary CQ1 mobile phone, but basically all large-scale mobile phone manufacturers and executives are working overtime.

Just like Amoi Electronics Company, the boss brought a group of executives together in a large conference room, turned on the projector, and waited for the price of the legendary mobile phone to be announced.

Although everyone already has psychological expectations, the price of the legendary CQ1 mobile phone will be very low, which is obvious.

but……

As low as 998, this is something no one thought of!

Ordinary consumers do not know the cost price of the legendary CQ1 mobile phone, but mobile phone manufacturers can guess the same by looking at the configuration.

Even if the purchase of various components is based on the sales volume of tens of millions, after deducting all channel reserved profits and publicity and distribution costs, it will cost about 1000 yuan.

Even for many manufacturers, even if the sales volume is tens of millions, the cost cannot be lowered to this price.

Because many manufacturers do not have their own production lines and licenses, they still need OEM production and sales!
At that time, the mobile phone industry had not been fully liberalized. If you want your mobile phone to be sold online, you need a mobile phone production license.

In 2003, only 37 production licenses for GSM and WCDMA were issued.

But there are probably hundreds of mobile phone brands on the market, large and small...

If you count the counterfeit machines, it is even more numerous.

Those brands without production licenses can only pay for manufacturers with mobile phone production licenses to produce and assemble.

Just the OEM fee, a mobile phone costs two to three hundred!

This is also one of the reasons why the price of domestic mobile phones was not low at that time, because the extra cost was two or three hundred.

Legend mobile phone company, when Dad Mo invested, Wang was always a person with connections in the mobile phone industry, so he spent a lot of money to get the production license. Legend mobile phone now does not have the additional cost of this OEM.

…………

Amoi's Mr. Gao, it's normal to have this question.

Because no matter how he calculates, the cost can't be kept so low. Could it be that Legendary is doing Lenovo again, selling at a loss? !

At the price of 998, it is impossible for Amoi to do it anyway.

It's not that it can't be done, but if they sell it at this price, they will lose money!

First of all, Amoi's mobile phones are all sold offline. After several layers of "exploitation" through offline channels, it is normal for the retail price to double the ex-factory price.

In addition, for branded mobile phones, advertisements must keep up. After major TV stations, newspapers, magazines, and portal websites are bombarded with advertisements, the retail price of mobile phones will increase a lot.

Therefore, even if Amoi is one of the top domestic mobile phone brands and sells tens of millions of units a year, it is still impossible to lower the cost price to that level.

"Legendary is doing Lenovo's stuff, selling products at a loss, relying on their own money, and monopolizing the market with ultra-low prices!"

"That's right, it's too despicable! How could it be like this, Yu Wenfei is rich, and there are a lot of financial groups behind him to help him, but he can't bully people like this! We sued him to the Ministry of Industry and Information Technology, saying that they are deliberately disturb the market!"

"Stop making trouble, people have already labeled Huimin's mobile phone, and they have already occupied the commanding heights of morality. Even if they report to the Ministry of Industry and Information Technology, they can't tell what they are doing. Could it be that people can't make money if they want to?"

"Then what should we do? Just watch them seize the market with such a price? Can our mobile phones worth two thousand yuan still be sold in the future?"

Listening to everyone's messy discussion, Mr. Gao felt a burst of upset.

He waved his hand weakly, and said, "Don't say that some of these are gone, everyone should quickly think about how we should deal with them! We don't have a high-end product line, and we were originally in the mid-range market. Now this legendary CQ1 is completely mid-range. The ultra-low-end price of the product is exactly our competitor!"

After hearing Mr. Gao's words, everyone looked at each other in blank dismay.

The same thing, I sell it for two thousand and two, but others sell it for ninety-nine, how can I deal with it?
But naturally no one dared to question what the boss said, so everyone frowned and pretended to be thinking hard.

After waiting for a long time, Mr. Gao looked around, but still no one spoke, so he got impatient and started roll call.

"Old Zhang, you are the vice president of sales and you are the most familiar with the market. Tell me, what should we do?",

Vice President Zhang saw that he couldn't escape, so he could only bite the bullet and say, "Well... I think so. The legendary mobile phone is mainly aimed at the low-end market. With its product strength, to be honest We really can't compare."

Hearing this, President Gao showed a wry smile. Vice President Zhang was right.

Although I haven't got the actual machine yet, just looking at the promotional information on Legend's official website, including the exclusive colorful aluminum alloy casing, Legend CQ1 is really not considered low-end, and it has already reached the threshold of mid-range.

Of course, the MediaTek MTK system used by Legend is really not very good, but it is enough. At that time, everyone's requirements for mobile phones were not so high, and to be honest, the performance did not widen the gap.

The most intuitive feeling of consumers is which mobile phone screen is bigger and clearer, and the appearance is more beautiful.

A mobile phone with a large screen, polyphonic ringtones, and an exquisite appearance is of course a high-end mobile phone!
The most obvious is Motorola's twist phone.

As for that mobile phone, do you say how high its configuration is?

Obviously, it's not high, but it's beautifully done, so the price is quite expensive!

Moreover, consumers are still very accepting of it, and it is very popular after it goes on the market.

The legendary mobile phone captures this psychology of consumers, using a relatively large screen in a tablet and a beautiful aluminum alloy casing to make the product look relatively high-end.

Of course, Amoi and other mobile phones are actually similar, so don't mock anyone.

In those days, in terms of mobile phone performance, no one was much ahead.

The selling point of Nokia mobile phones is that the mobile phone is durable!solid!
Motorola's mobile phone depends on the shape of the beautiful!
On the contrary, Samsung mobile phones are more radical in technology, and they are the first to popularize color screens and chords.

Domestic mobile phone brands are more realistic. The biggest selling point of Bird mobile phones is their strong signal.

It is not an exaggeration for the legendary mobile phone to attract consumers' attention due to its brilliant appearance...

"If you want to survive at the market-destroying price of legendary mobile phones, there are two ways out. One is to follow up quickly, and we also sell ultra-low-priced products! But in this way, the profit will be lost at all, and maybe we will have to sell it again." Lose some money and go in." Vice President Zhang gave the first plan.

Obviously, this plan did not satisfy Mr. Gao.

No manufacturer would like a price war, unless it is a company that is super strong and can dominate the market by virtue of price wars.

Xia Xin doesn't have that strength. After two years of good life, Mr. Gao still doesn't want to die...

"The second way out is product upgrades! Since the mid-to-low end can no longer survive, we should improve our product positioning and make high-end mobile phones that cost more than 3000 or even [-] yuan! Legendary mobile phones do not involve this area. According to my understanding, with their company's technical strength, they don't have the ability to design and produce high-end mobile phones." Vice President Zhang once again said the second way out.

These words are still somewhat insightful, the meeting room was silent, and everyone was thinking about what he said.

Mr. Gao frowned, turned his head to look to the other side, and asked the vice president in charge of technology: "Mr. Hu, if we make those relatively high-end mobile phones, what would they look like... Isn't it that Nokia and Motorola have produced such things in the past two years?" Is it a smartphone? If you do that, can you make it?"

Vice President Hu pushed the glasses on the bridge of his nose, and said in a deep voice: "In fact, it is not difficult to make a smart phone. The main components are still those. It is nothing more than a large screen and a so-called operating system. Microsoft has launched a mobile terminal. The operating system can be authorized for use."

"That means we can also make smart phones?" Mr. Gao said with bright eyes.

"It can be done, but the cost of mobile phones is high, and the high-end market is not as big as the low-end market." Vice President Hu said hesitantly.

Needless to say, everyone knows this truth. In any industry, the high-end market is not as big as the low-end market.

The question is, isn't it impossible for the middle and low-end market to do it now...

…………

On the night of NO.12, I don’t know how many mobile phone manufacturers held meetings overnight.

The impact of the ultra-low price of the legendary CQ1 mobile phone is too great!

In addition, there are precedents in the computer brand complete machine industry, and everyone is thinking about their own way out.

No matter whether the legendary mobile phone is called "Huimin mobile phone" or something else, the essence is obvious, this is a price war!

In the face of this coming price war, everyone can only face it, and no one can escape!
(End of this chapter)