My rebirth is different

Chapter 817 Wang Chengsheng's Cousin
The domestic mobile phone market in 2004 was in chaos!
The Ministry of Industry and Information Technology of the People's Republic of China released restrictions on the production and sales of mobile phones, and foreign giants invaded aggressively. From the original mid-to-high-end positioning, Nokia, Motorola, Samsung and other international brands began to launch low-end mobile phones with prices as low as more than 1000.

Not to be outdone, Huawei, Gionee, BBK and other major domestic mobile phone manufacturers have launched their own [-] yuan mobile phones against the international big names.

In China, especially in Pengcheng, thousands of local brands have sprung up. Everyone uses the same system integration solution, which is purchased from MediaTek.

Then customize a shell and register a brand, which is a new domestic brand mobile phone.

Just after the Spring Festival, thousands of mobile phone brands have appeared in Huaqiangbei, the national electronic distribution center. Large, medium and small mobile phone retailers from all over the country come here to see samples and order, and then bring various brands of low-priced domestic products. Brand mobile phone back.

Also in this year, the domestic mobile phone market began to explode.

Last year, that is, in 2003, the total number of mobile phone users nationwide was less than [-] million.

But starting from January 2004, the number of new users every month began to be in the tens of millions!
At the beginning of March 2004, the number of mobile phone users across the country officially exceeded 3 million, and the market growth rate has not slowed down, but continues to accelerate.

Numerous experts exclaimed, "China will become the world's largest mobile communication market!"

However, no matter from any angle to analyze the market, in this year, there is one brand that cannot be avoided, and that is the legendary mobile phone!
In 2004, the price melee in the mobile phone market was also officially kicked off by the legendary mobile phone, the "first shot" fired.

On January 1, the legendary CQ14 mobile phone went on the market shockingly under the attention of the public.

The price of 998 is like a "dragon-slaying knife", which directly penetrates the price bottom line of the domestic mobile phone market, forcing many domestic and foreign mobile phone manufacturers to lower their positions and launch low-priced mobile phones.

When it was launched, it sold out a record of 1 million units in one minute, which was unprecedented.

Give up offline channels, only sell online, cut off all publicity costs, and pass on profits to consumers. This sales model also makes colleagues envious, but it cannot be imitated.

The new brand is good at this point, without any burden, you can travel lightly.

As for the old brands, the traditional offline channels took many years and a lot of financial and material resources to build up, and they have already taken shape. Now let them abandon these, not only heartache, but also heartache.

…………

"January NO.14 went online for sale, and it has been two months since today. During these two months, our legendary CQ1 mobile phone has sold a total of 400 million units! This sales figure is amazing, but it is far from reaching The upper limit, because of limited production capacity, our Taobao flagship store is often out of stock. Mr. Wang, when will the new production line be officially put into operation? Whether we can achieve a sales performance of 3000 million or more this year depends on the new production line gone."

In the big conference room of Legend Mobile Company headquarters, Wang Jinbao, Wang Chengsheng, Hu Jinchang, and Wu Ya were sitting together to discuss matters.

Since the launch of the legendary CQ1 mobile phone, a total of four batches have been launched, each batch of 100 million units.

The first batch was sold out within 1 minute of going online, and the next two batches were also sold out in seconds.

Although the fourth batch took a little longer to sell because there were more cheap mobile phones on the market, it was sold out within 3 minutes!
Looking at this momentum, the legendary CQ1 model is indeed expected to sell 3000 million units within this year.

Buyers are holding money to buy, and the low-cost mobile phone market is being invaded by many manufacturers. The bosses of Legend Mobile Company are really anxious to see it.

But it's useless to be anxious. The production of mobile phones is also a technical job. Even if it is assembly, the production line must be sufficient.

Therefore, they didn't go home during the Chinese New Year, and they were busy making plans to open two new production lines. After the two new production lines were put into production, the monthly output of Legendary CQ1's mobile phones should exceed 300 million units!

At that time, a wave of quick shipments can be made to hit sales.

However, due to the intensified competition in the current mobile phone market, the original idea of ​​selling a model for two or three years has also come to nothing, and the research and development of new models must also be put on the agenda as soon as possible.

The market is changing rapidly, especially the consumer electronics market. The changes are too fast and too big. If you don't pay attention, you will be left behind by your competitors.

Everyone knows this.

…………

The current legendary mobile phone company has a complete organizational structure.

As the general manager of the company, Wang Jinbao is responsible for coordinating the overall work and formulating long-term goals for the company's development.

As the most senior and most experienced practitioner in the mobile phone industry, Wang Chengsheng is responsible for organizing production activities, managing the assembly plant under the company, and purchasing related raw materials.

Hu Jinchang, a new shareholder, but he is also very active in the company's affairs now.Moreover, Hu Jinchang has a lot of contacts in Xiangjiang, Baodao, so the most core components needed for the company's mobile phones, that is, the procurement of chips, are entrusted to him.

MediaTek, which provides chips for Legendary mobile phones, is a treasure island company.

Legend Mobile has now become the most important cooperative customer of MediaTek, and the purchase volume is also the largest. The relationship between the two companies is very close.

Hu Jinchang went to negotiate with them to lower the price, and the effect was remarkable, and he successfully reduced the company's mobile phone cost by two percentage points.

As for Crow, he is now in charge of online sales of mobile phones. This job is relatively simple and suitable for him.

The four of them are the current core management of the legendary mobile phone company.

The company is developing well and seems to have a very bright future, so everyone is full of fighting spirit and puts all their energy into their work.

They all took a deep breath and wanted to increase the sales of the legendary CQ1 mobile phone to 3000 million within this year, setting a benchmark for the domestic mobile phone industry and creating a record.

This is not in vain to be a mobile phone brand.

Besides, the legendary mobile phone company also has the foundation for success, just look at who is behind it.

Facebook family company!
Star Electronics Group!
All the brother companies are very successful. No matter how you look at it, the legendary mobile phone company can only be regarded as a "little brother".

But my little brother is also ambitious. If the shipment of mobile phones can reach 3000 million units this year, the company's annual revenue will reach 300 billion!

This number should rank among the top three in the domestic mobile phone industry.

Of course, those big international brands must be eliminated.

At that time, Wang Jinbao will be able to attend the group annual meeting with his head held high. Cousin won't be ignoring Legendary Mobile anymore...

…………

"At the end of this month, the new production line will be officially put into production. This time I would also like to thank my cousin, who has helped our company a lot in purchasing the production line, including installation and commissioning. His company sent many technicians over." Wang Chengsheng said with a blushing face, and took the opportunity to ask for credit for his cousin.

Wang Chengsheng's cousin is of course not Yu Wenfei.

Speaking of which, his cousin's company has a deep relationship with the legendary mobile phone company.

The predecessor of the legendary mobile phone company, called Moya mobile phone, was established by Wang Chengsheng and Mo Wenxin's father at that time. They ambitiously launched Moya, a high-end brand, and planned to create domestic high-end mobile phones!
The ideal is plump, but the reality is extremely skinny.

When the Moya mobile phone was launched, it received a heavy blow. The battery of the mobile phone had problems, which caused its reputation to be ruined.

At that time, the company that supplied the battery for Moya's mobile phone was the company of Wang Chengsheng's cousin...

Later, after Yu Wenfei took over the company, Wang Chengsheng once expressed embarrassingly whether he wanted to change the supplier.

But he also vowed to assure that it is only a very small probability that there is a problem with the battery of the mobile phone, and it cannot be avoided by any brand. It does not mean that the battery quality of his cousin's company is not good.

Wang Jinbao deliberately followed Wang Chengsheng to visit his cousin's battery factory, and had a deep talk with Wang Chengsheng's cousin, and finally decided to still purchase their batteries!

Because after seeing and talking with Wang Jinbao, he thinks that this is a company that does things rigorously and seriously, and it is worthy of long-term cooperation.

Cousin Wang Chengsheng also has a simple and honest face, and he feels honest in speaking and doing things. He is not the kind of person who likes to play tricks.

Oh, the company that produces batteries is called "BYD", and Wang Chengsheng's cousin is called Wang Chuanfu!
"Your cousin's business seems to be quite big. When I met him a few years ago, I heard that he was working on some kind of car? If you don't make a good mobile phone battery, what kind of car should you make? That thing is something that ordinary people can make. Well, the investment is too big, and there is no technology in our country." Wang Jinbao said disapprovingly.

"Ha, my cousin is like that, he looks honest, but actually has a lot of ideas.

BYD is currently doing the best battery business, but that doesn't mean they only make batteries.In fact, their group business is very complicated, and they do everything.

Speaking of him, when my cousin had dinner with me during the Chinese New Year, he mentioned it once, saying that he wanted to ask Mr. Wang to send a message to Mr. Fei.He really wanted to have the opportunity to visit Fei Zong and ask some questions about business.

Although he is two rounds older than President Fei, he always admires Fei sincerely.

He has said in front of me more than once that every entrepreneur in the country counts as one. He has never been convinced of anyone before, but after Mr. Fei appeared in the past two years, he is really convinced! "

Wang Chengsheng said with a smile.

"Mr. Fei seems to be busy with foreign business recently. He said that the Facebook company started to make efforts overseas this year. In addition, the acquisition of IBM and so on is also a mess. I don't dare to disturb him now. Let me pay attention. When Mr. Fei is free, I will tell my cousin for you."

Wang Jinbao replied seriously, without excuses, but he did not agree casually either.

This is his character, he must do what he promises to others.

If you feel that you can't do it, you won't agree easily.

(End of this chapter)