My rebirth is different

Chapter 836

Just when the legend mobile phone company's acquisition of MediaTek had just settled, Yu Wenfei welcomed a guest.

He seldom receives guests in the company, except for leaders from the city and district who come to inspect, basically no colleagues have visited.

This also has something to do with the style of his company. Basically, he squeezes out his peers, so others will naturally not regard him as a friend.

Yu Wenfei doesn't care about these things either. Although doing business also pays attention to a network of contacts, there are not many of his colleagues in the country that he can take a fancy to.

However, Yu Wenfei warmly entertained the guests who came over today.

Because this is also one of the few people in the domestic Internet circle that he can look up to.

The person who came was none other than the old horse of the Ali Group.

Speaking of which, Yu Wenfei is still one of the major shareholders of Ali, and Lao Ma is also one of his own. This is the first time that Lao Ma has visited him in Shanghai.

Everyone is very busy, and Yu Wenfei is busy expanding his business and attacking everywhere.

And Lao Ma is busy tinkering with his Taobao.com, Taobao has been online for a year, and it has developed rapidly in this year.

Especially after the introduction of Yuwenfei as a strategic partner, the Lenovo flagship store and the legendary mobile phone flagship store have been launched successively, bringing huge popularity and attention to Taobao.

Of course, it also brought incredible turnover!

It can be said that more than [-]% of Taobao's popularity and turnover are contributed by Lenovo's flagship store and Legendary mobile phone flagship store.

When Lao Ma came here this time, he wanted to come to Yuwenfei for a walk, to see the style of the largest faction enterprise in the domestic Internet industry.

Secondly, he also came with problems. He encountered some difficulties in the operation of Taobao.com.

Taobao has discussed many times internally and tried many methods, but none of them have solved the problem well. Lao Ma thought of Yu Wenfei, who was touted by the media as the "God of Business".

Although the name is a bit big and it is mostly flattering, Lao Ma also admires Yu Wenfei's business thinking, which is definitely ahead of everyone in the country, otherwise the Facebook family would not have achieved the success it is today.

Therefore, he wanted to come over and discuss those business problems with Yu Wenfei to see if he could get some inspiration.

…………

"Come on, try this cigar, it's hard to find on the market. I got these cigars from Christie's auctions in Hong Kong and London."

In the office, only Yu Wenfei and Lao Ma sat facing each other.

Yu Wenfei pointed to the oak cigar box on the coffee table and said.

The old horse looked at the thick and big cigars in the box, feeling a little horrified, and asked: "Such a big one, wouldn't it make me dizzy! The cigarettes are so small, I dare not smoke several in a row."

"Haha, this one is different. Just try it and you'll know. It tastes better than cigarettes. Let's take this one for two hours. You won't feel bored while smoking and chatting." Yu Wenfei laughed.

The old horse was so bewitched by him, he reached out to pick up a cigar, followed Yu Wenfei's movements, and lit the cigar rigorously.

According to what Yu Wenfei said, first take two strong puffs, exhale the smoke directly, then take a slow puff, and taste it carefully in your mouth.

Sure enough, the taste is completely different from cigarettes, a mix of cardamom, cocoa, and coffee, a bit sweet, mellow, and not choking at all.

After chatting casually for a while, Lao Ma turned to the topic, "Taobao can develop so fast, thanks to Fei Zong's support, if there is no Lenovo flagship store and Legendary flagship store, the current Taobao is estimated to still have millions of users Well, the transaction volume is even more pitiful."

Yu Wenfei waved his hand and said with a smile, "It's all about what you need. Lenovo and Legend also rely on the Taobao platform to directly face consumers and save a lot of channel costs. With the development of technology and the Internet, computers The popularity of the e-commerce industry has a lot to do."

Lao Ma nodded deeply, "Boss Fei is right, our company team firmly believes that e-commerce will not be inferior to traditional business channels in the future, and e-commerce has its unique advantages, which are also caused by traditional business channels. incomparable.

Just like opening a store on Taobao, your customers are directly facing the whole country, even the whole world!
A small electric store can do unlimited business!
This is beyond the imagination of traditional commercial channels. No matter how big a shopping mall is, how far it can radiate and how many customers it can accommodate.

And e-commerce stores face unlimited markets and customers! "

Although Lao Ma's words are a bit one-sided, it is not unreasonable, not to mention that e-commerce has just started, and it is far from reaching its ceiling.

Yu Wenfei did not dampen his enthusiasm, but said: "Taobao.com has great potential in the future. I am very optimistic about this website, and now Taobao.com has no shortage of traffic or transaction volume, and its take-off is just around the corner."

Lao Ma shook his head, and said sadly: "Actually, I came here this time because I have a problem and I want to ask Mr. Fei for advice."

"Oh? What's the problem, let's talk about it." Yu Wenfei asked with great interest.

"Taobao does have traffic. In the past six months, driven by Lenovo Huimin Computer and Legendary Huimin Mobile, the number of registered users has exceeded [-] million! It is second to none in the domestic e-commerce industry. But..."

When Lao Ma said this, he changed the subject, "But! You can't keep people! Users are attracted by Lenovo Huimin computers and Legendary mobile phones. They have indeed registered Taobao accounts and purchased things on the platform. The transaction amount It's quite high. But after they finished shopping, people disappeared..."

Yu Wenfei understood what Lao Ma meant.

In other words, Taobao now does have a huge number of user registrations, as well as a huge transaction amount.

But those users and transactions are too targeted, generally speaking, they are considered invalid users for Taobao!

Obviously, the vast majority of users are going to Lenovo Huimin computers and Legendary mobile phones, because these products are very cost-effective and cannot be bought elsewhere.

It can only be purchased on Taobao, and everyone is "forced" to use Taobao.

But after buying the desired computers and mobile phones on Taobao, people are not very interested in Taobao. After all, many people are not so accepting of online shopping.

Therefore, the activity of Taobao users is extremely low!
Taobao, which originally wanted to take off, ended up fluttering three meters above the ground, unable to fly...

Lao Ma and Taobao’s operation team have been studying how to increase user activity and make users get used to shopping on Taobao. It’s good to log in every day.

Otherwise, this data is really unavailable.

But after much deliberation, this problem still cannot be solved.

…………

Yu Wenfei frowned. This problem of increasing user activity is a big problem that plagues every company in the Internet industry.

Some companies solve it, and then the company takes off.

Most companies can't solve it, so even if you have money, it's useless to spend money all the time.

Facebook relies on its strong sociality and interaction to solve the problem, coupled with the continuous production of high-quality content, which further improves user stickiness and participation.

But Taobao is not a social platform, so it naturally does not have social attributes, it is just a trading platform...

Especially in the general environment where the concept of e-commerce has not yet been deeply rooted in the hearts of the people, the problem of user activity and stickiness has become more prominent.

How to solve this problem?
Yu Wenfei began to think about the e-commerce platforms in his memory, especially the new e-commerce platforms like Pinduoduo, which are rising rapidly under the attack of the two e-commerce giants Taobao and JD.com, and what methods it has used to solve these problems .

Of course, there is no need for Pinduoduo's group bargaining and other models, because Taobao has no rivals now, and there is no need to adopt those "little tricks".

As long as it operates normally, it can grow into an e-commerce giant.

The point is, Pinduoduo has used some relatively unorthodox but extremely effective means of retaining customers, which is what the current Taobao needs!

It has to be said that it is easier to succeed by standing on the shoulders of giants.

All of Yu Wenfei's experiences and knowledge in the dream have become his most precious wealth in this life.

Because those successful cases have already been verified by countless companies with money, manpower, and time, and the most effective methods!

And he can easily take it over and use it, avoiding many detours.

In the Internet industry around 2004, everyone was still pioneering wasteland, groping forward in the wilderness.

Only Yu Wenfei flew over everyone's heads in a helicopter...

(End of this chapter)