My rebirth is different

Chapter 837 Top Internet Marketing Logic
If we say, after the three BAT giants, among the domestic Internet companies that have risen, which ones are the most promising and the most well-known.

Then there must be two names, Pinduoduo and Toutiao!
Toutiao will not talk about it first, because it has nothing to do with e-commerce, and Lao Ma is asking questions about the e-commerce industry.

Then Pinduoduo's successful cases are very useful for reference.

Aside from its most famous and start-up bargaining model, as well as its unbelievably low prices, Pinduoduo has actually had many amazing marketing models.

For example, it is the first to launch the "Orchard Game" on the e-commerce platform!
In fact, this thing is a "variant" of the popular Happy Farm ten years ago, and Pinduoduo took this long-forgotten game and made some magical changes and changed it into an orchard game.

It is used to solve the problem of retaining customers that Lao Ma is facing today!
Does this orchard game work well?

In 2018, when Pinduoduo first launched the orchard game, countless people inside and outside the industry laughed at it.

Because in everyone's mind, Pinduoduo at that time was synonymous with "LOW"!
Not only are the things sold on this platform low-priced and low-quality, but the merchants are also mixed, including platform users who are also low-income groups in small cities or even towns.

High-income young people in big cities, no one will use Pinduoduo, because they all think it is too low-grade!

The orchard game launched by Pinduoduo has been ridiculed by many media reporters, including netizens. Everyone thinks that this game is Happy Farm. What’s the use of moving this dead game to an e-commerce platform?
Do you expect to use this game to revitalize the activity of platform users?

The platform operation team is out of their minds!
As a result, half a year later, the answer given by Pinduoduo shocked countless people's jaws.

Relying on this simple and even crude little game, Pinduoduo has reached 5000 million daily active users, even surpassing JD.com and catching up with Taobao!
Is this broken game really so magical?

There is such a great magic power, because Taobao and JD.com then launched their own orchard games or ranch games, which are actually the same model.

Moreover, these major e-commerce platforms have placed the entrance of this game in the most prominent position on their APP homepages!
It can be seen how much they value this orchard game.

…………

Thinking of this, Yu Wenfei realized that the game Happy Farm has not been released yet!
Do you want to get it out yourself?
However, he immediately rejected this idea, because even if the game was made, it would not bring him anything.

For social networking, he already has two major platforms, WeChat and Facebook, so he doesn't need to rely on that game for support.

Count on this game to make money?
That's even more unrealistic. After all, it's just a small web game, how much money can you make?

Can it compare to the daily progress of World of Warcraft and CSOL?
Therefore, the best use of this game is to use Taobao to retain users and increase user stickiness!
In this way, Taobao can grow faster and become an e-commerce giant.

I also own a large number of shares in the Ali Group, this is the choice to maximize the benefits!
…………

He took a puff on the cigar and let out a circle lightly.

Seeing that Yu Wenfei was thinking all the time, Lao Ma was not in a hurry, because he knew that this question was very difficult.

Their operation team has discussed the problem that has not been solved for several months. Is it possible to expect Yuwenfei to give a solution as soon as he hears it?
That's too hard to be human.

Unexpectedly, Yu Wenfei spoke soon.

"This problem is not difficult to solve."

Lao Ma had just taken a puff of cigarette, when he heard Yu Wenfei's words, he almost choked to death.

"Cough...cough...what?"

"I said this problem is not difficult to solve. Why do users not want to log in to Taobao every day?" Yu Wenfei asked back with a smile.

This question is not difficult for Lao Ma, he replied without hesitation: "Because there is nothing he wants on Taobao, the mobile phone and computer that should be bought are all snatched, and other things are available on Taobao, offline shopping malls or small shops. It’s also available in the store, and you can buy it directly, and you don’t need to wait for a courier.”

"That's right! Taobao just lacks what users want! If we solve this problem, wouldn't user activity be easily solved?" Yu Wenfei laughed.

The old horse gave him a suspicious look. This is easy to say, but difficult to do.

What exactly do users want?
"I don't know if Mr. Ma has ever seen a shopping mall or a large supermarket open, that is, how many people were the first to arrive on the opening day, and there are gifts to receive. Usually it is a few catties of eggs or a pot of oil and a bag of rice." Yu Wenfei guided road.

Of course I have seen this, basically every supermarket does this when it opens.

And the effect is very good. On the opening day, there will be a queue at the door, and countless old men and women will wait at the door at five or six in the morning.

That's a sea of ​​people!

but……

What does this have to do with Taobao?

We can't let Taobao also send eggs and rice noodles, and most of the users on Taobao are young people, and it is impossible for these people to line up to grab these small gifts.

Even if they want to queue up to grab it, Taobao can't make people queue up offline...

Yu Wenfei naturally knew what Lao Ma was thinking, and continued: "Young people may disdain these things, so how about we give fruit, or do public welfare, such as donating a tree in the name of the user to prevent sandstorms and the like. And They don’t need to line up, they just need to log in to Taobao every day, keep signing in a small game, water and fertilize a small sapling and so on.”

The old horse opened his mouth wide, can he still play like this?

But when he thought about it again, it wasn't right!

The activity of giving things is indeed more effective, but it requires a fee. Where does the money come from?

"That will cost a lot of money!" Lao Ma blurted out.

Yu Wenfei nodded lightly, "Maybe one or two hundred million a year, but if Taobao can increase the number of daily active users to 2000 million, or even 5000 million!"

"It's worth it!" the old horse said without hesitation.

Just kidding, if the number of daily active users on Taobao reached 5000 million, what kind of concept would that be?

Among other things, the company's valuation doubled tenfold immediately!
That is definitely not a matter of one or two billion, but a concept of tens of billions, or even tens of billions!

But can the little game Mr. Fei mentioned really achieve this effect?

"Let me tell you how to operate it. It's like this..." Yu Wenfei explained in detail the concept of this online orchard and how to operate it.

The old horse became more and more shocked the more he heard it.

Because he has already realized that this mode seems to be really operable!
And even if the effect can't reach the 5000 million level that Mr. Fei said, but even if it can reach the effect of several million, the money is well spent.

…………

The specific plan given by Yu Wenfei is to set up a farm or orchard entrance in the most conspicuous place on the Taobao homepage.

It doesn't matter what it's called, and it doesn't matter what it grows.

However, after receiving the sunshine and rain from the farm on time every day, users can work on the online orchard, and when the harvest day comes from Goldwind, they can redeem various commodities including red envelopes with full discounts, fruits, donated saplings, etc. .

So, why is Yu Wenfei sure that there will be many users addicted to this kind of low-looking online orchard game?

Of course there is its inner logic!

First of all, the virtual idyllic life is the ultimate yearning of many busy urbanites.

A few years later, Happy Farm, which was born for stealing vegetables, is also popular all over the country. From a technical point of view, this kind of game is not worth mentioning at all, but its cleverness lies in the fact that it uses stealing vegetables as a social mapping into the game. In those two years, the first sentence we met was: "Did you steal food last night? How much did you steal!".

History is always strikingly similar. After more than ten years, behind Li Ziqi's popularity is because her life in the video outlines another possible life besides the bustling urban life, a more original life. The ecological and leisurely pastoral life makes many busy urban people yearn for it.

Then Taobao's upcoming online fruit planting game is also based on the same principle.

In this game, its users are pursuing a sense of life rituals of working at sunrise and resting at sunset: clocking in on time every day is a ritual, and harvesting on time is a ritual, and even choosing to donate saplings is a psychological gain. Great satisfaction!

Secondly, when it first came online, some people must have doubted whether the fruit tree planting game launched by Taobao.com might be a fake.

However, the biggest advantage of the Internet is that "there are no lies under the sun".Moreover, on the Internet, the speed and frequency of the spread of the truth are unimaginable. When the first person who completed the fruit planting received a box of real fruits or other gifts from the platform, he was greedy for petty gains. Thousands of people will regard planting fruit trees online as their life goal.

Third, the upgrade mechanism of the game makes users unable to stop.

The biggest charm of RPG games lies in its upgrade system, and this fruit tree game is the same.Every germination, fruit tree, flowering, and fruiting of fruits can be regarded as a process of upgrading and killing monsters.

From this point of view, the online orchard game is the same as the popular legend and World of Warcraft in the whole country. It uses the upgrade system to tie gamers into the game and make them want to stop.

Finally, if users don't like to be greedy for small gains, there is also the option of doing charity!

Plant trees in the desert, donate saplings, and help farmers and students in the future, so that these users feel that they are not wasting time playing games, but doing something useful.

…………

Behind this seemingly low online game, there is actually the top-level Internet marketing logic hidden!

Those who can understand have become Internet giants.

In 2004, perhaps only Yu Wenfei grasped this logic.

Therefore, he can fly in the sky, and others can only chase him on the ground...

(End of this chapter)