My rebirth is different

Chapter 888 A Luxury Shop

At that time, the domestic sales channels of THINKPAD notebooks were really messy.

In addition to the high prices of the Bank of China, there are also many profiteers selling parallel imports.

In this kind of high-priced notebooks that cost [-] to [-] yuan, the price advantage of parallel imports is more prominent.

It can be thousands of dollars cheaper!
Therefore, many consumers actually buy more parallel imports.

Most of the merchants selling parallel imports are concentrated in Shanghai, and the sales method is still very advanced, using the Internet to sell.

Just like the Modu Ocean Electronics Trading Company that the three of Yu Wenfei visited just now, in fact, more of their sales come from the Internet.

Ocean Electronics has built a professional notebook forum on the Internet. Through the forum, it quotes parallel imports of THINKPAD notebooks every day, and then answers the questions of potential buyers.

Finally, those who decide to buy can directly come to the store to buy.

Or remit the money and ship it by courier.

But for such a valuable thing, most people dare not send money directly.

Even Ocean Electronics has released pictures of its physical store, stock photos, and on-site transaction photos.

Many buyers still prefer to travel thousands of miles by train to trade on-site.

Of course, this is the pattern of the previous two years.

When Taobao became popular last year, they also opened stores on Taobao.

Buying through Taobao, buyers will feel more at ease.

…………

But in any case, this represents a big problem with THINKPAD's sales channels.

In China, parallel imports are rampant, but the sales volume of licensed products is not high, and the sales channels are not formal.

This time, Yu Wenfei was going to start sorting out this area.

If you want to establish a long-term image of a high-end brand, sales channels are very important.

To be honest, people who can afford a notebook as expensive as THINKPAD are either rich or expensive.

In those days, people who were willing to spend [-] to [-] to buy a computer can imagine what conditions their families had.

These are all the best customer resources!

Moreover, these consumers also recognize and love the THINK brand very much.

In the future, when THINKPHONE comes out, these people will definitely be the first batch of loyal consumers!
It must be well maintained and their brand loyalty should be enhanced as much as possible.

………………

Back at the company, Yu Wenfei told Pei'er: "Bring over the design plan, it's from the brand store."

Peier immediately nodded knowingly, turned around and went to get the design proposal.

Zhou Mengyi asked in surprise: "Mr. Fei, have you already asked someone to design a store plan? Are we going to build our own store at THINKPAD?"

Yu Wenfei shook his head and said with a smile: "It's not THINKPAD, the name of this image store will be named after STAR, and it will sell products under the Star Electronics Group."

"Ah? Could it be that THINKPAD, Alienware and Lenovo are going to be sold together? Oh, and the legendary mobile phone." Zhou Mengyi asked in surprise.

It makes sense for her to ask this question, because Star Electronics Group has many brands.

"Lenovo and Legend phones won't be put in there, only THINK series products and Alienware series products are sold." Yu Wenfei replied.

He wants to build a high-end brand store, and only high-end brands need to maintain the brand image at any cost.

As for Lenovo and Legend mobile phones, these are mass-market consumer products, and online sales are the best channel for them, and they don’t need to be sold in offline specialty stores.

Because in that case, it will increase a lot of costs, but it will have an impact on cost performance.

For derivative products such as THINKPAD, Alienware, and later THINKPHONE, because the price is relatively high, the brand premium accounts for a large proportion.

Therefore, it can be sold in offline specialty stores without worrying about the cost.

………………

Back in the office, Pei Er quickly brought over a thick, beautifully printed booklet and placed it in front of Zhou Mengyi.

As soon as she opened it and read the first page, Zhou Mengyi exclaimed, "What a beautiful store!"

What appeared in front of her was a crystal clear square shop.

Each side of the store is a huge glass curtain wall, and she also noticed that each glass curtain wall is composed of three huge glass.

The store is two stories high. According to the unit marked above, the length and width are about 30 meters, and the height is 12 meters!

If this is the case, then each piece of glass must be ten meters long and 12 meters high!

The area has reached 120 square meters!
Is there such a big glass?

Anyway, Zhou Mengyi had never seen her before.

"Mr. Fei, such a large glass, and it must be used as an exterior curtain wall, must be very demanding. This design looks beautiful, but it is difficult to realize, right?"

Zhou Mengyi raised a question.

Zhou Mengyi also had contact with the designers for a period of time when the Sandalwood Villa was being renovated.

She also understands the habits of some top designers, that is, when designing, if they do not restrict them, they are really unconstrained.

Only consider the art, not how difficult it is to achieve.

"It is difficult, but not impossible. There are currently only two companies in the world that can manufacture such glass, one in the United States and one in Germany." Yu Wenfei laughed.

Zhou Mengyi couldn't help but clicked her tongue: "Even if there is a manufacturer that can produce it, how can such a large glass be shipped back? By the way, this kind of glass should be very, very expensive."

"Air freight! If each piece of this glass is transported to Shanghai, the cost will be about 500 million RMB." Yu Wenfei smiled.

This price shocked Zhou Mengyi again.

Her eyes are wide open, her mouth is slightly open, and a piece of glass costs 500 million? !

Then this store needs to use 12 yuan glass, which alone costs 6000 million...

So, how much will it cost to decorate this shop?
Of course Yu Wenfei knew what Zhou Mengyi was thinking, so he explained without waiting for her to ask again.

"This is the first STAR image store we will build! The location has been selected, and it will be placed in Hang Lung Plaza. The store decoration cost will reach about [-] million yuan."

Zhou Mengyi didn't know what to say.

For a store, the renovation cost alone would cost [-] million yuan!

How many products will it take to get it back...

Even if THINPAD is very famous, the price of alien computers is also very expensive, but how much can this store sell in a year?

Whether it can be sold for 3000 million is unknown!
Is it necessary to be so extravagant?

Not to mention electronic products, as far as Zhou Mengyi knows, even those big luxury brands.

Hermes, Chanel, Burberry, etc., the decoration cost of their flagship stores cannot be so high.

Just like Hermès, who are most willing to spend money on decoration, their flagship store in Modu only costs 3000 to [-] million yuan to decorate.

And the STAR image store run by Mr. Fei is ten times bigger than others!

(End of this chapter)