My rebirth is different
Chapter 889 Brand Building
Chapter 889 Brand Building
Of course Yu Wenfei didn't act recklessly, let alone having money and no place to spend it.
For the construction of the brand image store, he has a clear plan.
This STAR image store not only shoulders the task of selling THINK series and alien series products.
It is also shaping the tall image of THINK and alien brands.
He wants to let all customers who buy THINK products and alien products not only buy really good products, but also make everyone feel proud of buying this brand!
Just like today in the Pacific Computer City, buying a THINKPAD and buying a notebook computer worth 4000 yuan, there is no difference in consumer experience at all!
Many consumers will feel that spending so much money to buy THINKPAD is not worth it.
For a long time, as the product quality of other brands gradually improves, many, many potential consumers will be lost.
It is not enough to rely solely on quality, because the quality of other products can also be gradually improved.
But once the brand is really established, it cannot be caught up by others in a short time.
Just like watches, if many people say a best brand.
It is estimated that everyone will blurt out, Patek Philippe!
So is Patek Philippe's watch quality the best?
Not exactly, but one of the best.
Will Lange be worse than Patek Philippe?
But how many people have heard of the Lange brand?
After all, this is everyone’s recognition of this brand, and Patek Philippe has been building and maintaining its own brand image for a long time.
A brand like Patek Philippe spares no effort in maintaining its own brand image.
Every link must be perfect.
From store image design, to site selection, to decoration, as well as staff training, sales etiquette, etc.
All programs must be perfect.
And after persisting for a long time, the impression of "Patek Philippe is the most powerful brand" has been formed in the minds of consumers.
Some people may ask, it takes too much money, time and energy to do so, is it worth it?
Maybe all watch brand manufacturers can answer this question for you.
In the luxury industry, Hermès is also a good example.
Most ordinary people have only heard of this brand, but they have never seen its store.
Because it doesn't have many stores, and they are only located in cities with sufficient spending power.
Moreover, Hermes' annual revenue is actually not high.
It may not be comparable to the revenue of domestic brands such as Heilan Home and Anta.
However, the market value of Hermes is as high as 600 billion euros!
Most of these are the brand valuation of the Hermes brand.
In other words, as long as the Hermès trademark is transferred, it can be sold for 300 to [-] billion euros without any other assets.
…………
Of course, Yuwenfei is not trying to create a luxury brand.
He just wants to build a high-end brand in consumer electronics.
Let all consumers who buy THINK and alien products feel that they have not only bought an electronic product, but also bought a sense of satisfaction and pride!
The products of THINK and Alien should be distinguished from other ordinary brands in terms of consumption.
Let everyone realize that buying THINK and aliens is superior to buying other brands...
Of course, this will not be advertised publicly, but to cultivate the subconscious mind of consumers.
This plan has been prepared since the moment it acquired IBM's personal computer business.
This store design plan was made by him asking Pei'er to contact the world's first-class design firm.
The design cost alone is as high as several million dollars.
As for the decoration cost of the store, it was as high as [-] million yuan as Zhou Mengyi saw it!
It can be said that this shop is completely piled up with RMB!
When it opens in the future, it will inevitably cause an uproar in the entire industry.
But how effective it will be is a matter of long-term perspective.
At the very least, we have to wait until the first step THINKPHONE comes out to show the initial effect.
…………
Although the cost of store decoration is very high, for Star Electronics Group, the pressure is not too great.
Because of this kind of shop, not many will be built at once.
The tens of billions of subsidies on Lenovo Huimin Computer can be poured into it, so what is this money?
The next step is to ask Zhou Mengyi to clean up the domestic THINKPAD sales channels first.
Everything that should be cut is cut off, and what should be taken back is taken back.
In the end, we will keep the directly-operated specialty stores and the national chain 3C channels, namely Gome and Suning.
Other scattered channels, especially places like Computer City, are absolutely not allowed to resell!
I would rather not have those sales revenues than lower the brand image.
………………
After chatting about business, the two began to chat.
"I talked with my second sister once, and advised her not to pursue a doctorate, but to go directly to work in the company. What is a girl doing with such a high degree?" Zhou Mengyi said with a smile.
"Oh? What did Meng Qi say?" Yu Wenfei asked with concern.
He respects Zhou Mengqi's choice, but if Zhou Mengqi is willing to return to him as soon as possible.
Of course Yu Wenfei is also happy.
"Although the second sister didn't give me a clear answer, it can be seen that she has been shaken. She no longer simply refuses like before. It may be that she came back this time, and what she saw and heard had a greater impact on her." Zhou Mengyi continued.
"Hey, this silly girl, I didn't notice before that she is so stubborn." Yu Wenfei could only shake his head.
Zhou Mengqi, she must be the kind of girl who is soft on the outside and strong on the inside.
Although she looks soft and weak on the outside, she is actually very assertive on the inside.
Once something is confirmed, it will go all the way to the dark, and it will never turn back.
In this regard, she and Wu Xiu are exactly the opposite.
Wu Xiu used to look like she had the potential to be a strong woman, and she was a little arrogant.
But in fact, she is very weak inside.
Especially when such a big event happened at home, I had no idea at all.
If Yu Wenfei hadn't extended a helping hand, Wu Xiu probably wouldn't be able to get out of the shadows in this life
Now, he could only wait for Zhou Mengqi to make his own decision.
But no matter how she chooses, Yu Wenfei will not force her.
…………
When you get busy, time always flies by.
During this summer vacation, the Facebook family company continued to maintain steady and rapid development.
Especially the Facebook game, thanks to the golden time of summer vacation, students are relatively free during vacation.
The monthly revenue of the two major online games, World of Warcraft and CSOL, broke new highs again!
In August, the revenue of the two games both exceeded the 30 billion mark!
And the number of active players reached 2000 million and 5000 million respectively!
(End of this chapter)
Of course Yu Wenfei didn't act recklessly, let alone having money and no place to spend it.
For the construction of the brand image store, he has a clear plan.
This STAR image store not only shoulders the task of selling THINK series and alien series products.
It is also shaping the tall image of THINK and alien brands.
He wants to let all customers who buy THINK products and alien products not only buy really good products, but also make everyone feel proud of buying this brand!
Just like today in the Pacific Computer City, buying a THINKPAD and buying a notebook computer worth 4000 yuan, there is no difference in consumer experience at all!
Many consumers will feel that spending so much money to buy THINKPAD is not worth it.
For a long time, as the product quality of other brands gradually improves, many, many potential consumers will be lost.
It is not enough to rely solely on quality, because the quality of other products can also be gradually improved.
But once the brand is really established, it cannot be caught up by others in a short time.
Just like watches, if many people say a best brand.
It is estimated that everyone will blurt out, Patek Philippe!
So is Patek Philippe's watch quality the best?
Not exactly, but one of the best.
Will Lange be worse than Patek Philippe?
But how many people have heard of the Lange brand?
After all, this is everyone’s recognition of this brand, and Patek Philippe has been building and maintaining its own brand image for a long time.
A brand like Patek Philippe spares no effort in maintaining its own brand image.
Every link must be perfect.
From store image design, to site selection, to decoration, as well as staff training, sales etiquette, etc.
All programs must be perfect.
And after persisting for a long time, the impression of "Patek Philippe is the most powerful brand" has been formed in the minds of consumers.
Some people may ask, it takes too much money, time and energy to do so, is it worth it?
Maybe all watch brand manufacturers can answer this question for you.
In the luxury industry, Hermès is also a good example.
Most ordinary people have only heard of this brand, but they have never seen its store.
Because it doesn't have many stores, and they are only located in cities with sufficient spending power.
Moreover, Hermes' annual revenue is actually not high.
It may not be comparable to the revenue of domestic brands such as Heilan Home and Anta.
However, the market value of Hermes is as high as 600 billion euros!
Most of these are the brand valuation of the Hermes brand.
In other words, as long as the Hermès trademark is transferred, it can be sold for 300 to [-] billion euros without any other assets.
…………
Of course, Yuwenfei is not trying to create a luxury brand.
He just wants to build a high-end brand in consumer electronics.
Let all consumers who buy THINK and alien products feel that they have not only bought an electronic product, but also bought a sense of satisfaction and pride!
The products of THINK and Alien should be distinguished from other ordinary brands in terms of consumption.
Let everyone realize that buying THINK and aliens is superior to buying other brands...
Of course, this will not be advertised publicly, but to cultivate the subconscious mind of consumers.
This plan has been prepared since the moment it acquired IBM's personal computer business.
This store design plan was made by him asking Pei'er to contact the world's first-class design firm.
The design cost alone is as high as several million dollars.
As for the decoration cost of the store, it was as high as [-] million yuan as Zhou Mengyi saw it!
It can be said that this shop is completely piled up with RMB!
When it opens in the future, it will inevitably cause an uproar in the entire industry.
But how effective it will be is a matter of long-term perspective.
At the very least, we have to wait until the first step THINKPHONE comes out to show the initial effect.
…………
Although the cost of store decoration is very high, for Star Electronics Group, the pressure is not too great.
Because of this kind of shop, not many will be built at once.
The tens of billions of subsidies on Lenovo Huimin Computer can be poured into it, so what is this money?
The next step is to ask Zhou Mengyi to clean up the domestic THINKPAD sales channels first.
Everything that should be cut is cut off, and what should be taken back is taken back.
In the end, we will keep the directly-operated specialty stores and the national chain 3C channels, namely Gome and Suning.
Other scattered channels, especially places like Computer City, are absolutely not allowed to resell!
I would rather not have those sales revenues than lower the brand image.
………………
After chatting about business, the two began to chat.
"I talked with my second sister once, and advised her not to pursue a doctorate, but to go directly to work in the company. What is a girl doing with such a high degree?" Zhou Mengyi said with a smile.
"Oh? What did Meng Qi say?" Yu Wenfei asked with concern.
He respects Zhou Mengqi's choice, but if Zhou Mengqi is willing to return to him as soon as possible.
Of course Yu Wenfei is also happy.
"Although the second sister didn't give me a clear answer, it can be seen that she has been shaken. She no longer simply refuses like before. It may be that she came back this time, and what she saw and heard had a greater impact on her." Zhou Mengyi continued.
"Hey, this silly girl, I didn't notice before that she is so stubborn." Yu Wenfei could only shake his head.
Zhou Mengqi, she must be the kind of girl who is soft on the outside and strong on the inside.
Although she looks soft and weak on the outside, she is actually very assertive on the inside.
Once something is confirmed, it will go all the way to the dark, and it will never turn back.
In this regard, she and Wu Xiu are exactly the opposite.
Wu Xiu used to look like she had the potential to be a strong woman, and she was a little arrogant.
But in fact, she is very weak inside.
Especially when such a big event happened at home, I had no idea at all.
If Yu Wenfei hadn't extended a helping hand, Wu Xiu probably wouldn't be able to get out of the shadows in this life
Now, he could only wait for Zhou Mengqi to make his own decision.
But no matter how she chooses, Yu Wenfei will not force her.
…………
When you get busy, time always flies by.
During this summer vacation, the Facebook family company continued to maintain steady and rapid development.
Especially the Facebook game, thanks to the golden time of summer vacation, students are relatively free during vacation.
The monthly revenue of the two major online games, World of Warcraft and CSOL, broke new highs again!
In August, the revenue of the two games both exceeded the 30 billion mark!
And the number of active players reached 2000 million and 5000 million respectively!
(End of this chapter)
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