Start with a star wife
Chapter 53 Hasn't the lion opened his mouth yet?
Chapter 53 Hasn't the lion opened his mouth yet?
After receiving the song from Yu Zhile, Manager Chen looked at the lyrics file, then put on headphones and listened to it.
She was very curious why Yu Zhile contacted them so confidently yesterday, wanting to endorse their brand of yogurt, and said that if there was such an opportunity for them to compete for the yogurt market, they would definitely not let it go!
And this opportunity seems to be this song!
She listened to the song, looked at the lyrics, and felt that the song was quite nice and catchy!
When I heard the chorus part, I didn't expect that it was actually a song specially composed to endorse yoghurt!
Sweet and sour is me?
The title of the song really fits the theme!
Celebrities plus song endorsements, maybe you can really try it, maybe it will really achieve unexpected advertising effects!
But then she realized a problem, called Yu Zhile, and asked, "Is it not appropriate for your wife to sing this song?"
This song is very suitable for adolescent girls to sing. Although Qin Haiyu is still very young, he is also a wife and mother, so she feels that Qin Haiyu's words in this song are a bit strange.
Yu Zhile asked: "Can you hear the breath of youth when you listen to this song?"
Manager Chen said: "The song does sound youthful, but the consumer group that yogurt caters to is young people, so even if you are looking for celebrity endorsements, it is more suitable to find young celebrities."
Yu Zhile said: "My wife is very young, and her fan base is also generally very young."
Manager Chen explained: "Ah... the young people I'm talking about refer to the group of teenagers in the junior high school and high school age group."
Yu Zhile replied: "That's right! My wife's fan base is mostly middle school and high school students! The song "Little Lucky" is a school song, very popular among middle school and high school students!
The two songs "Sakura" and "Later" are also very popular on campus. Isn't this fan group just in line with your consumer group? "
Hearing what Yu Zhile said, Manager Chen suddenly felt that it made sense!
Although Qin Haiyu is a wife and mother, she is really young, only 25 years old this year.And because of her petite stature and her sweet appearance, her image is like a sweet girl.
That being said, if Qin Haiyu were to speak for her, her sweet and pure appearance would not feel too weird and inappropriate.
Manager Chen pondered for a while and said, "Well, I'll discuss it with the leaders and get back to you when I have a result."
Yu Zhile said: "I have also prepared a perfect advertising plan for this. If you think this song is just like this and you don't plan to cooperate, then we will choose to cooperate with Yili Yogurt."
Manager Chen asked curiously, "Why Yili yogurt instead of Tianyou yogurt?"
In terms of strength, Tianyou Group is much stronger than Yili Group!
Yu Zhile replied: "Tianyou Yogurt took the initiative to find my wife to endorse, and the price and conditions were negotiated, but in the end it backtracked!
Therefore, I will look for one of the two major competitors of Tianyou Yogurt to cooperate with, and let them know that businessmen have no integrity and will have to pay a price!
And the price is that the yogurt market they are proud of will be taken away by other competitors! "
Manager Chen was surprised: "Mr. Yu, do you think this song and your wife's endorsement can really bring such a good advertising effect?"
Yu Zhile replied: "Not only songs and endorsements, but also advertising plans that you will definitely be satisfied with!"
Manager Chen asked curiously, "Then can you show us the advertising plan you mentioned?"
"Can't!"
Yu Zhile chuckled lightly and said, "If you read the advertising plan and don't cooperate with us in the end, and steal my advertising plan, then who should I talk to?"
Manager Chen said loudly: "We are a large group and a large enterprise. We will not do such shameless things. After all, it is related to the reputation of the group brand."
Yu Zhile said with a smile: "But in fact, the more powerful and powerful a big group is, the more shameless it is!"
Manager Chen said awkwardly: "Uh... well, I'll discuss it with the superior first, and I'll contact you after the specific result."
After hanging up the phone, Yu Zhile walked out of the study and went down to the first floor.
Qin Haiyu gently rocked the baby's crib in the room, and asked, "Husband, do you really think they will agree to let me speak for you?"
"99% sure!"
Yu Zhile said: "Their milk advertisements are willing to spend hundreds of millions a year to promote it. Now spending tens of millions to get you to endorse for two or three years is nothing to them."
Qin Haiyu was surprised and said, "Tens of millions? Is my endorsement fee so expensive?"
Yu Zhile said: "Of course not! But the naming fee for my song is expensive!"
"..."
Qin Haiyu's eyes were full of disgust!
Yu Zhile was delighted to see her disdainful expression, and said with a smile: "My wife, don't look at me like that! I'm telling the truth! You are more popular than others in your songs, so in comparison, your songs are more popular than you. Be valuable!"
What my husband said makes sense!
Qin Haiyu was suddenly speechless!
Not long after, Manager Chen called back: "Mr. Yu, the music copyright of this song..."
Before the other party finished speaking, Yu Zhile interrupted directly: "Sorry, music copyrights are not for sale!"
"..."
Manager Chen said, "You can make an offer."
Yu Zhile said seriously: "I told you before, the reason why I contacted you and wanted my wife to endorse your yoghurt was because of targeting Tianyou yoghurt!
Now that you want to buy music copyrights, it means that you don’t plan to let my wife speak for you, so there is no need for me to continue talking with you. "
"Wait! We didn't mean that!"
Manager Chen hurriedly explained: "It's okay to let your wife endorse the product, what I mean is that we hope to buy this song as the promotional theme song of Mengniu Sour Milk."
Yu Zhile said seriously: "That won't work either. This song is tied to people. As long as it is endorsed, the song will be authorized for as long as it is named, because I don't want this song to be sold to you and you will squeeze out its commercial interests and tarnish it." This song, this song is disgusting."
"This……"
Manager Chen said in a difficult way: "We are only using it for publicity, and we won't ruin this song."
Yu Zhile said: "As long as my wife endorses your product, this song can naturally be authorized and titled to you for advertising. Isn't this more cost-effective than you directly buying out the copyright?"
Manager Chen asked: "Then the advertising plan you mentioned, is it convenient to send it over for us to take a look at?"
Yu Zhile replied: "As long as you sign the endorsement contract and the song authorization contract, I will directly send you this advertising plan!"
Manager Chen asked: "How about the endorsement fee and song licensing fee?"
Yu Zhile had thought about it a long time ago, and said: "The endorsement fee and the cooperation fee for song authorization and naming are added together, and the endorsement fees of ordinary first-line stars are calculated, and then doubled. Although this fee is not low, I have not paid for it." The lion opened his mouth so much that you can't accept it."
Manager Chen wanted to laugh!
This hasn't opened the lion's mouth yet?
When Qin Haiyu was the most popular, his influence and fame were not as good as the first-line stars!
As a result, the price of a first-line star is actually going to be paid now?
Moreover, the fee for authorizing the title of this song is actually equivalent to the endorsement price of an ordinary first-line star!
This is not a lion's big mouth, what is a lion's big mouth!
Manager Chen smiled wryly: "Let us discuss it again!"
"Okay, I'm in no hurry."
Yu Zhile said casually, now he is Jiang Taigong fishing, anyone who wishes to take the bait!
Thanks to [Beimengyuxi] for the 500 tip, and [Her heart has turned to ashes] for the 100 tip, please ask for a recommendation ticket!
(End of this chapter)
After receiving the song from Yu Zhile, Manager Chen looked at the lyrics file, then put on headphones and listened to it.
She was very curious why Yu Zhile contacted them so confidently yesterday, wanting to endorse their brand of yogurt, and said that if there was such an opportunity for them to compete for the yogurt market, they would definitely not let it go!
And this opportunity seems to be this song!
She listened to the song, looked at the lyrics, and felt that the song was quite nice and catchy!
When I heard the chorus part, I didn't expect that it was actually a song specially composed to endorse yoghurt!
Sweet and sour is me?
The title of the song really fits the theme!
Celebrities plus song endorsements, maybe you can really try it, maybe it will really achieve unexpected advertising effects!
But then she realized a problem, called Yu Zhile, and asked, "Is it not appropriate for your wife to sing this song?"
This song is very suitable for adolescent girls to sing. Although Qin Haiyu is still very young, he is also a wife and mother, so she feels that Qin Haiyu's words in this song are a bit strange.
Yu Zhile asked: "Can you hear the breath of youth when you listen to this song?"
Manager Chen said: "The song does sound youthful, but the consumer group that yogurt caters to is young people, so even if you are looking for celebrity endorsements, it is more suitable to find young celebrities."
Yu Zhile said: "My wife is very young, and her fan base is also generally very young."
Manager Chen explained: "Ah... the young people I'm talking about refer to the group of teenagers in the junior high school and high school age group."
Yu Zhile replied: "That's right! My wife's fan base is mostly middle school and high school students! The song "Little Lucky" is a school song, very popular among middle school and high school students!
The two songs "Sakura" and "Later" are also very popular on campus. Isn't this fan group just in line with your consumer group? "
Hearing what Yu Zhile said, Manager Chen suddenly felt that it made sense!
Although Qin Haiyu is a wife and mother, she is really young, only 25 years old this year.And because of her petite stature and her sweet appearance, her image is like a sweet girl.
That being said, if Qin Haiyu were to speak for her, her sweet and pure appearance would not feel too weird and inappropriate.
Manager Chen pondered for a while and said, "Well, I'll discuss it with the leaders and get back to you when I have a result."
Yu Zhile said: "I have also prepared a perfect advertising plan for this. If you think this song is just like this and you don't plan to cooperate, then we will choose to cooperate with Yili Yogurt."
Manager Chen asked curiously, "Why Yili yogurt instead of Tianyou yogurt?"
In terms of strength, Tianyou Group is much stronger than Yili Group!
Yu Zhile replied: "Tianyou Yogurt took the initiative to find my wife to endorse, and the price and conditions were negotiated, but in the end it backtracked!
Therefore, I will look for one of the two major competitors of Tianyou Yogurt to cooperate with, and let them know that businessmen have no integrity and will have to pay a price!
And the price is that the yogurt market they are proud of will be taken away by other competitors! "
Manager Chen was surprised: "Mr. Yu, do you think this song and your wife's endorsement can really bring such a good advertising effect?"
Yu Zhile replied: "Not only songs and endorsements, but also advertising plans that you will definitely be satisfied with!"
Manager Chen asked curiously, "Then can you show us the advertising plan you mentioned?"
"Can't!"
Yu Zhile chuckled lightly and said, "If you read the advertising plan and don't cooperate with us in the end, and steal my advertising plan, then who should I talk to?"
Manager Chen said loudly: "We are a large group and a large enterprise. We will not do such shameless things. After all, it is related to the reputation of the group brand."
Yu Zhile said with a smile: "But in fact, the more powerful and powerful a big group is, the more shameless it is!"
Manager Chen said awkwardly: "Uh... well, I'll discuss it with the superior first, and I'll contact you after the specific result."
After hanging up the phone, Yu Zhile walked out of the study and went down to the first floor.
Qin Haiyu gently rocked the baby's crib in the room, and asked, "Husband, do you really think they will agree to let me speak for you?"
"99% sure!"
Yu Zhile said: "Their milk advertisements are willing to spend hundreds of millions a year to promote it. Now spending tens of millions to get you to endorse for two or three years is nothing to them."
Qin Haiyu was surprised and said, "Tens of millions? Is my endorsement fee so expensive?"
Yu Zhile said: "Of course not! But the naming fee for my song is expensive!"
"..."
Qin Haiyu's eyes were full of disgust!
Yu Zhile was delighted to see her disdainful expression, and said with a smile: "My wife, don't look at me like that! I'm telling the truth! You are more popular than others in your songs, so in comparison, your songs are more popular than you. Be valuable!"
What my husband said makes sense!
Qin Haiyu was suddenly speechless!
Not long after, Manager Chen called back: "Mr. Yu, the music copyright of this song..."
Before the other party finished speaking, Yu Zhile interrupted directly: "Sorry, music copyrights are not for sale!"
"..."
Manager Chen said, "You can make an offer."
Yu Zhile said seriously: "I told you before, the reason why I contacted you and wanted my wife to endorse your yoghurt was because of targeting Tianyou yoghurt!
Now that you want to buy music copyrights, it means that you don’t plan to let my wife speak for you, so there is no need for me to continue talking with you. "
"Wait! We didn't mean that!"
Manager Chen hurriedly explained: "It's okay to let your wife endorse the product, what I mean is that we hope to buy this song as the promotional theme song of Mengniu Sour Milk."
Yu Zhile said seriously: "That won't work either. This song is tied to people. As long as it is endorsed, the song will be authorized for as long as it is named, because I don't want this song to be sold to you and you will squeeze out its commercial interests and tarnish it." This song, this song is disgusting."
"This……"
Manager Chen said in a difficult way: "We are only using it for publicity, and we won't ruin this song."
Yu Zhile said: "As long as my wife endorses your product, this song can naturally be authorized and titled to you for advertising. Isn't this more cost-effective than you directly buying out the copyright?"
Manager Chen asked: "Then the advertising plan you mentioned, is it convenient to send it over for us to take a look at?"
Yu Zhile replied: "As long as you sign the endorsement contract and the song authorization contract, I will directly send you this advertising plan!"
Manager Chen asked: "How about the endorsement fee and song licensing fee?"
Yu Zhile had thought about it a long time ago, and said: "The endorsement fee and the cooperation fee for song authorization and naming are added together, and the endorsement fees of ordinary first-line stars are calculated, and then doubled. Although this fee is not low, I have not paid for it." The lion opened his mouth so much that you can't accept it."
Manager Chen wanted to laugh!
This hasn't opened the lion's mouth yet?
When Qin Haiyu was the most popular, his influence and fame were not as good as the first-line stars!
As a result, the price of a first-line star is actually going to be paid now?
Moreover, the fee for authorizing the title of this song is actually equivalent to the endorsement price of an ordinary first-line star!
This is not a lion's big mouth, what is a lion's big mouth!
Manager Chen smiled wryly: "Let us discuss it again!"
"Okay, I'm in no hurry."
Yu Zhile said casually, now he is Jiang Taigong fishing, anyone who wishes to take the bait!
Thanks to [Beimengyuxi] for the 500 tip, and [Her heart has turned to ashes] for the 100 tip, please ask for a recommendation ticket!
(End of this chapter)
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