Start with a star wife

Chapter 54 Advertising Planning for Sand Sculptures

Bull Group.

Manager Chen reported the process of talking with Yu Zhile just now.

"The song won't be sold? Bundled endorsement? And what kind of song licensing fee is there?"

"Interesting, it turned out that he took the initiative to seek us out, and wanted to endorse our yogurt, just to target Tianyou yogurt!"

"Good guy! You want double the price of a first-line star! If you agree to this, the commercial endorsement plus the song naming fee will cost 3000 to [-] million a year!"

Manager Chen said: "If the song is really popular, it is equivalent to spending tens of millions of yuan to buy an advertisement. Although his asking price is a bit outrageous, there is no endorsement method of celebrity plus song in the market, so We can’t compare the good and the bad.”

Mr. Yang asked: "What is the price of our pure milk star endorsement this year?"

Manager Chen replied: "A top-line celebrity, endorsement for two years is 2600 million yuan, that is to say, if we choose to cooperate with him, the endorsement fee and song naming fee will be at least 5000 million yuan!"

Mr. Yang nodded and said: "What I'm curious about is what is so good about the advertising plan he said, and he is worried that we will steal his planning plan after reading it?"

Manager Chen said: "Mr. Yang, he said that he chose to cooperate. After signing the contract, he will send us the advertising plan."

After thinking about it, Mr. Yang said, "Since he is so confident, how about taking a gamble?"

Manager Chen was stunned for a moment, and the rest of the executives were also a little confused, so they hurriedly expressed their opinions.

"Mr. Yang, this Qin Haiyu is just a popular singer who debuted in the talent show. It is better to spend this money to find a high-traffic Huadan star to endorse her at the price of a first-line star!"

"If you buy it together with the copyright of the song, you can still try it, but this is only the authorized title of the song, so I don't think it is necessary to waste so much money to find this kind of singer who is not even as good as a second-tier star as an endorsement!"

Manager Chen kept silent, and Mr. Yang said in a deep voice: "The various advertising expenses invested this year are at least [-] to [-] million yuan? However, compared with previous years, the sales volume of this year's products has not increased significantly. This shows that our market The supply is either saturated, or the amount of advertising put in doesn't lead to a significant increase in sales.

Now that so many billions of advertising investment has been spent, it is not far behind the tens of millions.

It’s the first time I’ve heard of the method of bundling endorsements between singers and songs, but I think it’s quite interesting. Try it and maybe you’ll get something unexpected!

And I'm curious what's so good about the advertising plan he specially prepared for this?If the advertising plan is really good, then the planning fee alone is actually worth tens of millions! "

Manager Chen asked: "Mr. Yang, are you sure to cooperate with them and ask Qin Haiyu to endorse yogurt?"

"Ok!"

Mr. Yang responded with some anticipation.

……

After a while, Manager Chen explained the situation to Yu Zhile, and finally decided on Qin Haiyu's endorsement fee and the song's licensing fee.

"Honey! It's done! Manager Chen will come over to sign the contract with us tomorrow!"

Yu Zhile laughed and said, "How much do you think the endorsement fee and the song naming fee are?"

Qin Haiyu asked: "Is it the endorsement for two years?"

Yu Zhile responded, "That's right!"

Qin Haiyu guessed: "A total of 2000 million?"

Yu Zhile chuckled: "Honey, do you look down on yourself with the 2000 million, or look down on your husband?"

Qin Haiyu continued to guess: "That's 3000 million?"

This is already equivalent to the endorsement fees of individual super first-line stars!
Yu Zhile said: "Too few! Keep guessing!"

Qin Haiyu was stunned: "3000 million is not enough? Husband, are you fooling me! As far as my current endorsement fee is concerned, 1000 million in two years is already an exaggeration! And the song naming fee is not worth it. Maybe it’s higher than the endorsement fees of first-line stars?”

Yu Zhile said: "My wife, although you are not a first-line singer, your current songs are far more popular than those first-line singers! Therefore, your endorsement fee must be similar to that of ordinary first-line stars! As for my song song, that naturally has to be equivalent to the cost of an endorsement by a first-line celebrity!"

Qin Haiyu analyzed: "The endorsement fees of first-line traffic stars generally exceed 1000 million yuan a year. Let's calculate based on two first-line stars, 2000 million yuan a year, and at most 4000 million yuan in two years. Is it possible that they are willing A price of 4000 million?"

Yu Zhile didn't hold back anymore, and said: "Maybe they think our endorsement effect will be better than that of ordinary first-line stars, so after talking about it, they directly paid us 5100 million yuan for the endorsement fee and song naming fee. !"

"5100 yuan?"

Qin Haiyu was shocked!
5100 million yuan endorsement for two years!

Is the money so easy to earn now?
She also accepted advertising endorsements before, and the highest endorsement was 700 million for two years!
As a result, after one more song, the endorsement fee has directly increased by 7 times!

On the contrary, Yu Zhile was very calm. It may be that he knows a lot about such things as exorbitant endorsement fees. In his knowledge, there are several international superstars whose endorsement fees exceed [-] million in two or three years, so he said calmly. He said: "It seems exaggerated to others, but I think we are already very cheap to the Bull Group!
It's just that if I continue to charge high prices, I will only get water from a bamboo basket in vain, scare the other party away, and make the other party think that we are crazy about money. "

Qin Haiyu nodded frequently: "They are willing to pay such a high fee and they already think highly of us! I'm afraid they will be like Tianyou Yogurt, they negotiated the price, but finally regretted it!"

Yu Zhile said calmly: "Don't worry, they won't regret it. Even if they really regret it, we can still cooperate with Yili Yogurt! Moreover, in terms of the financial resources of the group, a mere 5100 million yuan is really like a gap between their teeth , They will spend so much money in one season to endorse any popular variety show, so I believe they are willing to bet on something new."

"I'll call and talk to Lingling!"

Qin Haiyu hurriedly called Xu Ling and asked her to prepare for the signing of the contract tomorrow.

Xu Ling was dumbfounded when she learned that the endorsement fee and the song naming fee added up to 5100 million yuan!

"5100 million?" She said in astonishment: "Is this a fool with a lot of money? Why should I give you such a high price!"

Qin Haiyu said: "I don't know why such a high price was given, maybe my husband's song is equivalent to an advertisement worth tens of millions in their opinion?"

Xu Ling agreed: "It seems that this is the only possibility! Otherwise, based on your words alone, the endorsement fee will be 1000 million, thank God!"

Qin Haiyu snorted: "What do you mean, thank God if you can have 1000 million? I am so popular now, with 1000 million a year, there are definitely countless brand owners rushing to find me as an endorser, believe it or not!"

Xu Ling hehehe said, "Wake up! From the time you said you wanted to accept the endorsement to today, no one who came to the door offered more than 800 million! It's still 1000 million! tui!"

"I'm worried..."

Qin Haiyu sighed. She used to be popular when she debuted on the show, but now that she has come back to participate in the show, she has become a typical representative of the song!

After she hung up Xu Ling's call, Yu Zhile on the side immediately said dissatisfied: "It's too much! This guy Xu Ling actually pierced my wife's heart!"

He sat down, stretched out his attentive hand, and comforted him: "If my wife doesn't cry, I won't hurt you if I rub it for you."

Qin Haiyu let out a chuckle, then patted her husband's attentive hand, and said angrily, "Don't make trouble, your clothes will be wet with milk again in a while!"

Yu Zhile imitated his wife and said angrily: "No, they just want to make trouble!"

Qin Haiyu smiled angrily and said, "Good boy, before the baby wakes up, I'm going to take a nap to replenish my sleep!"

"I just want to take a nap too!"

Yu Zhile picked up his daughter-in-law and walked back to the room. Qin Haiyu thought he was about to make trouble again, but unexpectedly, he really took a nap!

……

The next afternoon.

Manager Chen really came to sign the contract with them. After the endorsement was settled and the contract was signed, Yu Zhile said: "I will send you the advertisement plan after I get back. By the way, I forgot to mention a condition to you."

Manager Chen narrowed his eyes: "What conditions?"

Yu Zhile said: "It's not an excessive condition, that is, during the period of our cooperation as endorsement, we plan to ask you to sponsor a national chess competition every year. The scale is not large, just hold it in a county, which is actually equivalent to a Public service announcements, of course, if you think it’s troublesome, you can pretend that I didn’t say it, and if I pay to hold it, if you are interested, I can make it cheaper for you to name the competition.”

"..."

Manager Chen suddenly felt like he had fallen into a pit, and said with a wry smile: "I will tell Mr. Yang when I go back. If he is interested, sponsoring one such competition a year is nothing."

Yu Zhile extended his hand politely and shook the other party: "Well, that's a happy cooperation! I hope you can beat Tianyou yogurt and dominate the yogurt market!"

"Lend your auspicious words!"

Manager Chen smiled slightly. She was still a little surprised and a little shocked until now!

I didn't expect Qin Haiyu's husband to be so young and so handsome!
She originally thought that Yu Zhile was either an image of a greasy uncle, or an image of a sloppy fat house.

It turned out that the reality was completely opposite to what she thought!

After watching Yu Zhile leave, she then withdrew her gaze, came to her senses, and prepared to return to her life.

After Yu Zhile returned home, he quickly sent the advertising plan to Manager Chen. The advertising plan was actually very simple, and Yu Zhile just adapted it based on the yogurt advertisement in "Sweet and Sour is Me" that he remembered.

The planning content of the ad started with Qin Haiyu singing "Sweet and Sour is Me" with earphones in tune, which made the onlookers laugh, and then she took a sip of Mengniu yogurt and took off the earphones , singing the particularly sweet and beautiful chorus part, and finally holding yogurt and saying "Sour and sweet is me", the title of the advertisement.

Looking at this advertising plan, Manager Chen is really sour!

This is not the sourness of yogurt, but the sourness of dog food!
She was envious of Qin Haiyu, for having such a handsome and talented husband...

Although at first glance, I think this plot-style advertising plan is very silly or even a bit embarrassing, but the process of singing out of tune at the beginning and being teased, and drinking yogurt at the end to pretend to be slapped in the face is inexplicably sour!

This kind of sand sculpture advertisement, not to mention, is quite fresh and refined!

She suddenly felt that this song coupled with this sand sculpture advertising plan might really be popular all over the country and brainwash the whole country!

(End of this chapter)