Rebirth of the internet boss

Chapter 117 The Power of Renren.com
After Liu Zhiping officially signed the shareholding contract with Ali, he flew directly to Xiangjiang, the headquarters of IDG in China, to discuss the acquisition of Tencent.
And Liu Zhiping's acquisition strategy is also very simple: "Easy first, then difficult", first acquire the shares held by the venture capital IDG, then MIH, and finally formally propose the acquisition to Tencent.

And after Li Feng signed the formal shareholding contract with Ali, he quickly asked the finance company to transfer 3000 million US dollars directly to Ali's account, and did not pay in installments. Anyway, there is no shortage of money in Fengrui's account now, let's talk about it after getting Ali's shares .

Just when Liu Zhiping and Fu Qiang, a senior partner of IDG, were discussing the acquisition of Tencent shares.

Li Feng also complied with the contract with Ali, and used all Fengrui's resources to go through a large-scale promotion of Ali's Taobao.

I can’t say anything about Bat Network Management and MY123. What’s more, 17173 and “Miracle MU” are also advertised.

Even, Li Feng advertised on Renren.com for the first time, mainly because Li Feng also wanted to try the power of Renren.com,
Of course, Li Feng’s advertising on Renren.com uses feed advertising (a form of advertising inserted between published news),

Instead of simple and rude pop-up windows, floating windows and other advertisements, which greatly affect the user's physical examination, the original feed advertisement should have originated from Twitter, and now it has become the first of Renren.

Advertising will also be Renren's main profit method. Of course, Li Feng's requirements for Renren are far more than that.
By collecting user information and related data, Renren.com can determine accurate customers through 11 dimensions such as the user's age, gender, birthday, location, education, and hobbies, so as to achieve accurate delivery.
Just like the advertisement of Gai Zhong Gai High Calcium Tablets, "People, it is easy to be deficient in calcium when you get older. I used to take calcium supplements often, but I took it three times a day, which is troublesome! Now, I have the new Gai Zhong Gai High Calcium Tablets, one tablet It's convenient to top five pieces!" Young people will definitely not read this kind of advertisement, it's a waste of time;

There are also aunt papers like girls, which do not need to be promoted to boys at all; there is also baby milk powder, which does not need to be promoted to students at all...

This kind of advertisement is more than 3 to 5 times more efficient than ordinary advertisements, and it also tells advertisers "where is the half of the wasted advertising cost",
Moreover, with the collection of Renren data and the increase of data dimensions, the analysis of users will become more and more accurate, and the efficiency of advertising will also become higher and higher.

As the first batch of loyal users of Renren.com, Li Xiaoguang and Yu Xiaokuo, who should never see each other again, also became friends because of Renren.com.
Officially became boyfriend and girlfriend, and sometimes the Internet cafe became the dating place for the two, but at this time, the two were in the "Green Apple" Internet cafe box, but they quarreled because of the advertisement on Renren.com.

Li Xiaoguang pointed to the watch on Taobao, and said to Xiaokuo: "Honey, you just bought clothes a few days ago, buy me this watch, Rolex, it's only 200 yuan!"

But Yu Xiaokuo pointed to the clothes on Taobao, and said to Li Xiaoguang: "Then why don't you buy me this clothes, it's only 100 yuan! Besides, your Rolex watch is only 200 yuan! It's fake. "

Li Xiaoguang said instead: "That's right, it's a fake, and the merchants also said it was a fake, but the evaluation below is very good, just like the real thing!"

After hearing this, Yu Xiaokuo was speechless, and said to Li Xiaoguang: "You are quite capable. Where did you find this watch?"

As soon as Li Xiaoguang heard that there was something interesting, he also replied straightforwardly: "When I went to Renren.com, I opened it without a doubt. It's a Taobao website, what's wrong!"

At this time, Yu Xiaokuo also said: "My clothes were opened when I went to Renren.com, so take a look."

At this time, the two looked at each other's advertisements on Renren.com, they were completely different. Li Xiaoguang was more digital and watches, while Yu Xiaokuo was more clothes. How could he know the habits of the two!

The two of them didn't believe in evil, so they checked again several times, but they were different. At this time, both of them were shocked by the power of Renren.com, which is equivalent to "personal customization".

If you go to count the advertisements on Renren.com at this time, although many of them are different, all the advertisements add up to 100 kinds of products.
Because Li Feng asked people to strictly select 100 kinds of high-quality products from Taobao, mainly clothes, snacks, digital and other practical things or daily necessities.
The reason to promote specific products is not only to promote Ali’s Taobao, but also to promote Fengrui’s Alipay.
The promotion power of Renren once again proved Li Feng's advanced vision. Wang Xing and others were also surprised by this advanced advertising model.

Except for Fengrui, Ali is the one who knows the power of Renren best. The conversion rate of links on other websites is only 1000/1, that is, [-] people click in, and only [-] buys.

And through the link of Renren.com, the conversion rate of incoming users is as high as 1000 per thousand, that is, 10 people will buy if [-] people click in. It is simply a "horrible traffic converter". Shocked by the ability of advertising promotion,

And ebay eBay not only loses in Taobao’s free model, but more importantly loses in expanding new users. Through overwhelming advertisements and sharp and precise advertisements, everyone knows about Taobao.

What really made Taobao rise are those who have never shopped online or opened a store online. Driven by Taobao's strong advertising,
Countless users who are exposed to e-commerce for the first time choose Taobao, especially Fengrui's "Alipay", which also reduces the risk of transactions, and people have also started their first online shopping experience in their lives.
Even Ma Yun praised "introducing Fengrui's investment is indeed a wise move", but in the end Ma Yun looked at Fengrui's Alipay's operating data,
Ma Yun muttered to herself in a voice that only she could hear, "Maybe Fengrui will become Ali's enemy in the future."

This is the first cooperation between Fengrui and Ali, mainly based on Fengrui helping Ali to promote Taobao. In the end, Taobao basically declared the failure of eBay and eBay after Taobao grasped nearly 80% of the transaction traffic entrance!
At the end of Fengrui's large-scale promotion of Ali Taobao, Liu Zhiping also successfully acquired 7.2% of Tencent's shares from IDG Capital, spending 1728 million US dollars.

After all, IDG Capital is a professional venture capital fund, and the investment period of Tencent is about to expire.

Therefore, in the face of Fengrui's high valuation of US$2 million for Tencent, a 20% premium acquisition, and the "threat" of Fengrui's entry into the instant messaging field,

IDG Capital soon "gave in". Originally, IDG wanted to convert Tencent's shares into Fengrui's shares, but Liu Zhiping directly rejected it.

When the contract was signed, Fu Qiang, a senior partner of IDG, sighed to Liu Zhiping: "Martin, you know! I was the first to discover Fengrui, and it was also my first venture capital fund to Fengrui.
I just blamed me for being too greedy at the time, and even gave a valuation of RMB 5 million at the beginning, not even US$1 million.

If I had made up my mind at that time and had firmly recommended Fengrui to Mr. Xiong Xiaoge, maybe...

It's just that I thought that Fengrui would succeed, but I still didn't expect Fengrui to be so powerful now that even people like you are willing to join! "

Liu Zhiping said: "Really, I didn't expect such a thing to happen. Why didn't I hear them say it!"

Fu Qiang said with a little disappointment: "Maybe it's not worth mentioning, Martin, we have dealt with each other a few times, actually, I also want to ask you a question, why did you join Fengrui?"

Liu Zhiping seemed to be lost in memory, remembering Li Feng's appearance when he invited him to join Fengrui, and murmured: "Maybe he has light in him! Maybe it's a dream! Maybe it's the touch at that moment, and the thing was discovered just like that."

After Liu Zhiping finished speaking, he quickly calmed down and said to Fu Qiang, "Fu Qiang, it's getting late. I'm going to fly to South Africa to meet MIH's Cus Baker. Let's meet again some other day!"

After successfully acquiring a 7.2% stake in Tencent from IDG, Liu Zhiping then flew to Cape Town, South Africa, to meet Kus Baker, the boss of MIH, the largest shareholder of Tencent,

However, before going to South Africa, Liu Zhiping met Wang Dawei, the vice president of MIH China, the discoverer of Tencent, in Xiangjiang.

　It will be on the shelves at 12 o'clock tonight, and please support me a lot!Don't say anything, life or death is all up to you!

　　
　
(End of this chapter)