Rebirth of the internet boss

Chapter 122 Click on the surface

Chapter 122 Click on the surface (Please subscribe! Please subscribe! Please subscribe!)
If you want to fight, then fight!
This is not Ma Huateng just talking about it. After Liu Zhiping left, Ma Huateng urgently held a core high-level meeting.

As soon as I came up, I told the core management at the meeting that "Fengrui will formally enter instant messaging and compete head-on with Tencent",
After the news was finished, everyone started to discuss, "What's so scary about Fengrui, can it still be better than the three major sects!"

"I've heard that Fengrui never makes unsure battles, and their founder may not look like a child, but he is very powerful. Now many people call him 'Bill Gates of the East'!"…..
Ma Huateng knocked on his desk, and didn't let everyone continue talking, and he said first: "Since our establishment in 1999, Tencent has encountered countless difficulties and setbacks. Even in the most difficult time, we once wanted to company sold,
But we at Tencent have never been afraid of anyone!
When our QQ was still OICQ, there were multiple instant messaging software PICQ, TICQ, GICQ, Sina paging... I can’t remember them all, but only our QQ survived.

Some time ago, the so-called "Resist QQ Alliance", what can it do now, what is the use of Microsoft's MSN in being awesome, isn't it "a strong dragon can't overwhelm a local snake", and we beat it to the ground!
Why do we always win in the end, that is, everyone here, we are a strong team, we can understand users with heart, so we have always been winners!
Now Fengrui also wants to come in, we are not even afraid of Microsoft, why would we be afraid of a small Fengrui! "

In normal meetings, Ma Huateng rarely speaks. Many decisions of Tencent are discussed by everyone. If the discussion fails, then continue to discuss.

It is called a "marathon meeting" internally by Tengxun. It can be held all day and night until someone is persuaded or can't stand it and give up, and a decision is made.

It is the first time that everyone has seen Ma Huateng's passionate battle declaration. A true entrepreneur's character can only be seen when the company encounters setbacks and the most crisis.
He may be gentle and gentle at ordinary times, or he may be furious and cursing, or he may be big fish and meat, or the birds are singing and the flowers are fragrant, but when the company is in trouble,

He will be desperate, he will go all out, he will exhaust everything, he will even sell his property, and he will stick to it!
And now Ma Huateng, let everyone decide to be sure of him!A man who will never be easily defeated!

And in the face of the menacing Fengrui, Ma Huateng also made a lot of preparations in advance,

One is to speed up the pace of listing. Tencent’s current profit model is single, and its annual net profit is less than 2 million, which is not as high as the profit of "Miracle MU" in two months.

And it is too dependent on operators like China Mobile. Therefore, only through quick listing and financing can Tencent's "money shortage" problem be solved.

Second, just in case, Ma Huateng also borrowed an interest-free loan of US$1000 million from MIH of South Africa through Wangda for a "semi-threatening" cash reserve.

The third is to officially launch the "Avatar Project", users can change the shape of the virtual character according to their own preferences,

Such as hairstyles, facial expressions, clothing and scenes, etc. Of course, these "commodities" need to be purchased for a fee, and this "Avatar" virtual image system is called "QQ Show".

Ma Huateng did all of this to raise money!Now Tencent has nothing to lack, and the product system is still perfect, but it is short of money!
Where is the biggest gap between Tencent and Fengrui?
It must be that Fengrui is richer than Tencent, and Fengrui now has such a super money-making machine as "Miracle MU".

"A company will not die if it lacks anything! But there is only one thing that a company will die, and that is lack of money!"

In addition to the company's own preparations, Ma Huateng also asked Tencent's management to prepare for battle. On the one hand, they are always monitoring Fengrui's movements, and on the other hand, they are also studying Fengrui's loopholes. They cannot just be passively beaten!
Just when Ma Huateng finished planning all this, Li Feng also officially announced the launch time of "YY Three-piece Set" inside Fengrui.

Li Feng said: "I also tested it just now. The product's user physical examination is good. Our Fengrui products should be like this. Everything is minimalist and extreme, and we work so hard that we can't do anything.

Now that the products are OK, all of them will be launched on July 7st, which happens to be Saturday, and I just like Saturdays. It seems that many of our Fengrui products are launched on this day.

Moreover, just after Zhiping came back, not only did Alipay successfully connect to Taobao, but he also took 5% of Alipay's shares and 7.2% of Tencent's shares, and even almost bought Tencent.
It is definitely our great hero, so let this YY junior product celebrate Zhiping's achievements! "

Liu Zhiping looked at the passionate Li Feng, and felt that Li Feng was better than Ma Huateng in that he was considerate,

People not only need money and honor, but also need a kind of respect, especially a kind of recognition from the top management.

For example, if you don’t wash the dishes and watch TV on your mobile phone, your wife will complain; but if you watch your wife wash the dishes while chatting with her, she will be quite happy, which is also a kind of respect.

Regarding the specific promotion of the three products, Xu Jiawei asked Li Feng: "Boss, are these three products still coming together according to the previous promotion model?"

After many promotions, Fengrui has now formed a set of effective promotion plan, referred to as "three axes".

The first trick: bat network management, MY123 barbaric pop-up windows, if more important products will be promoted offline.

The second trick: 17173, "Miracle MU", or promote it on other websites such as the three major portals;
The third trick: Renren.com and Tieba’s precise promotion is very efficient, but now everything is for Renren.com, which is rarely used;

Li Feng said: "No, just promote this 'YY game', and only promote this so-called 'Happy Landlord Contest', don't worry about anything else,

If the three are promoted at the same time, users will not be able to tell the difference, choose which one is right, maybe pay it back, users will be dizzy!
If you want to win this 'Fighting the Landlord Contest', push me hard, don't be afraid to spend money, and use clicks to completely detonate this network for me. "

In the world of the Internet, the "barrel effect" is ineffective, and more emphasis is placed on "clicking on the surface" to hit a certain pain point of the user. Just win!"

Just like Fengrui's "Bat Network Management" was a simple and rough product when it came up, so I hit the point of "permanent free" and then wiped out all the network management software on the market, and then I will make up for my shortcomings !The current "Bat Network Management" has been upgraded to 4.0.

Also like Ali’s Taobao, it also hit the point of “free”. Then eBay believed that your Taobao’s rise was due to free, but the C2C profit model will eventually charge intermediary fees.

So now you are free and I charge. It looks like you are very arrogant, but sooner or later you will have to charge. At that time, I will be backed by the foreign master eBay. You are just a copycat company, and I can still beat you...

However, Taobao just doesn’t charge, and has never charged. eBay waited and waited, waiting until the youth was gone, the opportunity was gone, and it was completely miserable.

And it’s the same with Zhou Hongyi 360. Through the free promotion of 360 security guards, 360 security guards were used to launch 360 browsers, and 360 browsers were used to launch 360 search, "three-stage rocket", and finally relying on search Making money, going around a circle for profit.

Later Internet companies have also learned, don’t worry about what they come up with, just “burn money”, as long as I have more users, I will eventually make money back, relying on “burning money” to burn Meituan, Didi.
In fact, in reality, many things have failed, just like "failure is the mother of success", which comforts the losers,

Ordinary people like you and me, if we start a business, no one will invest in it, and we can only use our own money. In other words, ordinary people probably only have one chance in their life, and one failure can "severe the muscles and bones". Every ten or eight years, I can't slow down at all.

Even if you are really rich in the future, do you still have the courage to start a business again!When facing parents, family and children, do you still have the courage to toss!

Why the richer the richer, because they have more chances of trial and error, and they dare to give it a go, while ordinary people are cautious about this one chance in life, and it is not easy to succeed.
As for why Li Feng dared to play like this, this is Rebirth's confidence in the future, knowing that this will be 100% earned back, rebirth is the biggest advantage, the biggest cheat,
Therefore, Li Feng dared to mortgage his house and borrow money to speculate in stocks, earning his first pot of gold!

Therefore, Li Feng dared to represent "Miracle MU" at a high price!
Therefore, Li Feng dared to bet against Sun Zhengyi!
Because Li Feng knew that he would win in the end, he dared to continue playing without hesitation.

Moreover, the rebirth brought Li Feng not only the prediction of the future, but also allowed Li Feng to find some excellent partners, and made Li Feng more confident in himself and the future.

Finally, Li Feng also said to Xu Jiawei: "This 'Happy Landlord', don't be afraid to spend money, and it must be regardless of cost and investment. Our purpose is not to make money, but to acquire users.

Wherever the Internet is available, it is necessary to create topics as much as possible and stir up the heat, that's right, 'hype'.

And now that SARS has not been lifted, the people of the motherland also need such a carnival! "

Finally, regarding the promotion fee of the YY game "Happy Fighting the Landlord", Li Feng extended three fingers to Xu Jiawei!
Xu Jiawei said in surprise: "300 million!"

Li Feng shook his head and said affirmatively: "3000 million! One million a day, burn it for me for a month first, and burn it hard for me! Is Tencent's QQ game not launched yet? If it dares to follow up, I will use it." If the money burns him to death, it dare not follow up, then I will intercept his users!"

Li Feng also directly adopted the simplest and rude method of "burning money". Then, Li Feng said to Xu Jiawei: "When the time comes, come up with a promotion plan for me. Why do 300 people hold it once?
The first prize will be 1 yuan, it will be a computer or something, the second prize will be [-] or [-] yuan, or something for a mobile phone, and the third prize...

In short, you can figure it out, and the small winners will be rewarded with 10-100 yuan for phone charges, and it happens to be used to obtain the user's address and mobile phone number! "

Xu Jiawei was really convinced, and he didn't forget to collect user data after getting a reward.

 I don’t know if I can ask for a monthly pass. Although I don’t know what the monthly pass is for, everyone else asks for it. I’m embarrassed if I don’t ask for it. Many grades are not as good as ours. There are so many monthly passes. Besides, our subscription is not low. At least I am very satisfied, knowing that many people support me, after all, the first climax of this book has not yet come!
  
 
(End of this chapter)

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