Rebirth of the internet boss

Chapter 123 Teng Xun's Response

So, at 2003:7 am on Saturday, July 1, 9, Fengrui's overwhelming advertisements came again. It was still a familiar formula and a familiar taste!

Everyone is used to it. After all, Fengrui’s advertising promotion is still good now. Now almost all the software of Internet companies are rogue software like Yahoo Assistant. You can’t uninstall it even if you want to.
Moreover, Fengrui's advertisements will only be pushed once. Anyway, whenever Fengrui launches a new product, it will come up with such a set of "three axes". Ads will also be promoted in "Miracle MU",
And this time Li Feng used all available resources and abilities besides Renren.com and Tieba, and started to spread the word on the Internet. He even advertised on the three major portal websites for two days.

It is to hype "Happy Landlords" and completely detonate the entire Internet,
Although they are all promotional advertisements, Fengrui's advertisements this time have received the love of all netizens, "One million a day, a huge gift!", "Twice a day, lasting for one month", it is really a big gift from a local tyrant ah!
The promotion plan formulated by Fengrui is still as simple and crude as ever, that is to directly whet the appetite of users first.

Announce the competition rules and competition rewards in advance:

There are two competitions held every day at 14:00 and 20:00. As long as Doudizhu wins three times in a row before the start of the official competition, you can participate in the competition, and the rewards are also very rich.
One first prize: 1 cash, or a computer notebook of the same value;
3 second prizes: 5000 cash, or commodities of the same value;

9 third prizes: 2000 cash, or commodities of the same value;

27 fourth prizes: 1000 cash, or commodities of the same value;

.......
.......
Tenth prize 19683 (3 to the 9th power): 5 yuan call fee.

And this time the competition will cost nearly 50 yuan, exactly once in the afternoon and once in the evening, which means that nearly 4 people will win prizes every day. It can be said that the coverage is very wide.

You will say, if the number of participants may not be 19383 when the time comes, what should we do?Even if the number of people has not been reached, it is bye to continue, and the rewards that should be given are not small,
But the truth!

As soon as the "Fighting the Landlords Contest" was launched, it set off a storm, like a tornado passing through the border, completely detonating the entire Internet.

First of all, "time of day", now is the period of SARS, most people are afraid to go out, they can only stay at home, they can make people with wives, those without wives can only play games online,
Besides, you can’t just make people, and you only have 10 minutes at most, so what to do with the rest of the time, you still have to play games online,

This is a "Happy Fighting the Landlord Contest" that has no threshold and can be participated by all people suddenly appeared on the Internet. It has its own topic, and it is difficult not to attract people's attention.

Moreover, these days, the online entertainment methods for netizens are too scarce. There are no audio-visual websites where you can browse movies at will, and there are no Weibo sites where you can browse updates at will.
There is no live broadcast to watch murder weapons and beautiful thighs, and there are no many games and novels to pass the leisure time...

The most important thing is "generous rewards". Is there anything more attractive than money!
And the rewards are so high (the highest is 1 yuan, and the lowest is 5 yuan), so wide (damn, I heard that there are tenth prizes for the first time), and the frequency is so high (twice a day for a month), really It's unprecedented!
It's hard not to get rich!

After thinking about it, Alipay's "Jiwufu" and WeChat's "Spring Festival red envelopes" can bring hundreds of millions of users to participate.
Even Li Feng expected that this promotion would cause such a sensation. Thinking about it carefully, it seems understandable. People in this era have seen such "bloody profiteering" and "crazy" behavior of "burning money" !

For such a generous reward, once a day is enough, and you can pay it twice a day!You are awesome twice a day, you have to last a month!Why don't you go to heaven!
And the number of registrations of YY games did not disappoint Li Feng:

The YY game has only been online for one hour, with 20 registered people, more than [-] registered participants, and the highest number of online users on the platform is nearly [-].

The game has been online for four hours, with millions of registrants. The cumulative number of registered users has exceeded 50, and the highest number of online users on the platform has reached 20.

It has been online for 24 hours, with tens of millions of registered users. The accumulated number of registered users has exceeded 500 million, and the highest number of online users on the platform has reached one million.

one day!In just one day, the YY game platform has tens of millions of registered users, and the number of registered participants has reached 500 million. The highest number of online players on the platform has exceeded the million level.

Of course, a large part of this is because they are registered users of Renren, so the number of registrations on the first day is so high.

Although YY games are dazzling both in terms of the growth rate of its registered users and the retention ratio of games to users,
But all of this is not the focus of Li Feng's attention. After all, this is all bought with money. Li Feng is more concerned about the new registration of Renren.com.

Registering YY game is very simple, just register an account at will, but sometimes YY game will give you a series of digital account numbers, of course there are no special numbers like 66666 and 88888,

But if you want to sign up for the "Happy Fighting the Landlords Contest", you have to sign up through Renren. This means that you still have a real name in the background,

And you have to fill in your mobile phone number and detailed address. Fengrui's explanation for this is that in order to facilitate the distribution of prizes, many people just registered without thinking too much.

And as the YY game "Happy Fighting the Landlord" continues to be popular, the number of new registrations on Renren.com increases by almost 100 million per day.
Originally, many people just registered Renren account just for "Happy Fighting the Landlord", but after using Renren a few times, many people suddenly fell in love with such an interesting website!

And Ma Huateng, who is far away in Pengcheng, also pays attention to Feng Rui's movements all the time, and even sent a team to watch Feng Rui's every move in Yanjing.
Especially for Li Feng, the founder of Fengrui, he really put in a lot of effort, and even investigated the eight generations of Li Feng's ancestors.
After repeatedly checking Li Feng's information, Ma Huateng also lamented: Such an ordinary person usually doesn't show any extraordinary qualities.
On the contrary, after the college entrance examination, he became so powerful all of a sudden, and Li Feng's every step was very accurate, this is the scariest thing!

Could it be that he, Li Feng, is really the "Heaven's Chosen Son", destined to be unable to fight against him!

Ma Huateng quickly threw away the distracting thoughts in his mind, "My fate is up to me", even if you are really a "genius", I will also label you as "injury Zhongyong".

Facing Fengrui's menacing YY game "Happy Doudou Landlord Contest", not only Tengxun was extremely nervous, but the entire Chinese Internet was shocked by Fengrui's "big handwriting". Yu, He Shengliang",
Everyone has seen such a "appalling" promotion, it is really "money, not life", this is commercial promotion, this is "spending money for fun"!

And Ma Huateng held an emergency internal management meeting again. This time he didn't call anyone else, but just called the five brothers who started the business together "Tenxun Five Tigers".

The meeting had been going on for 10 minutes, none of the five people spoke, and everyone was overwhelmed by Fengrui's momentum, facing Fengrui's overwhelming momentum, there was nothing they could do!

"100 million a day" can be 100 million money a day, or 100 million registered users a day!
Exchanging "money" for "users" is awesome!
Only Ma Huateng sat there quietly, motionless!
Until the past half an hour, Ma Huateng took out a document for everyone to circulate, and then said slowly: "This is the document I got from the United States.
Fengrui has already acquired the 'YY' top-level domain name and related second-level domain names. This time, Fengrui is targeting our Tencent QQ.
Just look at how his YY game is registered, and you will know that even the registered account is a digital account. How is this different from our QQ?
So everyone, don't have illusions anymore, Fengrui is now controlling our Tencent and killing us! "

When Ma Huateng came up, he wanted to break everyone's illusions, "put him to death and live later", anyway, the situation is already the worst, and it can go so bad!
Then, Ma Huateng said a little excitedly: "He, Li Feng, is really powerful. I heard that he has also formulated a 'Lightning Plan' against our Tencent, and this is only the second stage of the plan.

But all this is not a reason for us to escape. Others can be afraid of Li Feng, but we are the only ones who can't, because we are the shareholders of Tencent and the real founders of Tencent.
All of them can still find a decent job after leaving Tencent. As for us, once we fail, what else will we have? Don’t we bask in the sun and fish all day, and retire early! "

It is not enough to just lift the "shame sheet", the most important thing is to have effective countermeasures!
Immediately afterwards, Ma Huateng said: "Although Fengrui came aggressively, it also opened up an idea for us. These are the three new products launched by Fengrui: YY game, YY music, YY input method,
Among them, Fengrui's largest promotion is this YY game, which is what we call the "Happy Landlord Contest". I don't see anything special about the other two.
But this gave me an idea, if the three YY products of Fengrui are replaced by our QQ, QQ game, QQ music, QQ input method, especially this QQ game,

Although he Fengrui said that YY games cost "100 million a day", in fact, I did the math for him and didn't spend so much money at all.

Although each person has 1000 happy beans per day, only 100 beans for a handful, there are rewards for winning, and deductions for losing, but many people still lose a lot, and through investigation, I found that there are a lot of recharges,

So, I mean, we also launch this kind of casual game, which is our QQ game!

On the one hand, it can improve the retention rate of our users, further increase the scale of our users, and delay the increase of Fengrui users;

On the other hand, more importantly, this may be our new set of profit methods. What we need most now is the profit model.

Besides money, he Fengrui, what else does he have! "

After listening to Ma Huateng's words, everyone's eyes were brightened. "Bringing doctrine" is a glorious tradition of Tencent, "removing the dross and picking the essence". Besides, didn't you learn this YY game from Lianzhong!
"That's right, why didn't I expect that there is any difference between YY and QQ!" "Fengrui is not only relying on money, what else is there to do!"...

Ma Huateng saw that everyone who was a little downcast just now became full of confidence one by one.

Confidence is more important than gold!

Ma Huateng is firm again: "In fact, our biggest advantage at Tencent is our own users! This kind of user relationship that no one can separate is our strongest moat!
It is easy to develop an instant messaging software, but it is the most difficult to build a QQ with 2 million registered users.

Therefore, as long as the 5 of us are united, we at Tencent will have a lot to say! "

Question: Given $1000 billion, can you build a Tencent!
Answer: You can do it!
When asked about the launch time of the QQ game, Ma Huateng asked Zhang Zhidong: "Tony! When can our QQ game be launched?"

Zhang Zhidong thought for a while and gave his own answer: "If you guys work overtime and work harder, the development can be completed in about a week, including testing!"

Ma Huateng directly refused, saying: "No way, Tony! The time is too long, how many registered users can Fengrui increase in a week, I can only give you three days!"

Zhang Zhidong said: "pony, you are from a technical background, you should know that it takes at least three days to develop the structure of the QQ game, not to mention that there are so many games on it."

Ma Huateng also knew that it was a little hard to be human, so after thinking about it, he decided: "Tony, how about this, I have played Fengrui's YY game, and it feels pretty good. The user physical examination is very good, and I am impeccable. Fengrui Li Feng deserves to be the most powerful product manager.
Then our QQ game can be directly compared to Fengrui's YY game, you don't need to change anything, just copy it, except for replacing YY with our QQ, you don't even need to change the skin color,

And from the beginning, only the game 'Happy Fighting the Landlord' was developed, so three days, it should be enough!Let's improve the rest a little bit, how about it! "

Zhang Zhidong also knew that now was the time of life and death for the company. If Tengxun was defeated by Fengrui, his work for so many years would be in vain.

Therefore, Zhang Zhidong also affirmed: "No problem, three days is three days, then there is nothing wrong with pony, I will do it now!"

Ma Huateng replied: "Thank you, Brother Dong!"

Ma Huateng and Zhang Zhidong are small children. In fact, Tengxun should have been built by the two together. Later, Zeng Liqing and the others joined.
Usually in the company, everyone directly calls each other by their English names. Zhang Zhidong rarely hears Ma Huateng calling himself "Brother Dong".

Zhang Zhidong nodded to Ma Huateng, and hurried out, "Life and death are swift".

If there is a product, it needs to be promoted, and it depends on the operation!

Therefore, Ma Huateng said to Zeng Liqing: "Jason, it will depend on you to promote the QQ game in three days!"

Since the establishment of Tencent, Zeng Liqing, Ma Huateng and Zhang Zhidong have formed the "iron triangle" of Tencent.

They have very different personalities and distinct specialties. Ma Huateng is good at products, Zhang Zhidong is good at technology, Zeng Liqing is good at marketing, and these three are almost the core competencies that a start-up company must have.

Zeng Liqing also firmly supported Ma Huateng. Even after Zeng Liqing was forced to resign in his previous life, he still respectfully called Ma Huateng the "big boss".
It's just that Zeng Liqing looks more like a "big boss" than Ma Huateng, and in the early days of the business, when the two visited customers together, Zeng Liqing was always mistaken for the boss.

Zeng Liqing also said ably: "It was fine that day, but is our promotion the same as Fengrui's?"

Ma Huateng thought for a while and said: "We at Tengxun are not as rich as Fengrui, so we dare to play like this, but we have to become a flower,
Except for No. 11, the rewards below are all reduced. I think it should be reduced by at least half, and the number of winners should not be too many. Fengrui even got a tenth prize. I don’t know what to think about it. Get a 123rd prize, if it doesn’t work, add a winning prize or something,

There's also the number of times it will be held, let's say once a day, we don't want Fengrui to be rich and powerful, so you can decide on the time. "

After Ma Huateng arranged everything and everyone left, he came to the window of the Fiyta Building himself. Ma Huateng also had a lot of uncertainties in his heart. This was the first time he had "possible failure".

Do your best, listen to destiny!

　In the future, the updates will be between 10 and 12 o'clock in the evening, and they may be separated or combined.Finally, thank you for the reward of where the good books go when the book is scarce, and ask for monthly tickets, subscriptions, and recommendations again. The story has just begun!

　　
　
(End of this chapter)