Rebirth of the internet boss

Chapter 208 The Battle of the Entrance (Part [-])
Li Feng's idea is to complete Fengrui Technology's "moat" layout before the first Fengrui Openers Conference in 2005, and then fully open Fengrui, and then launch Fengrui's "connect everything" plan to determine Fengrui's The absolute dominance of the Internet in China,

And Li Feng can also devote more energy to the Fengrui X laboratory, and can make some gains in many hardware fields such as smartphones and chips.

And in Fengrui's "connect everything" plan, what is connected?

Nothing more than content!This is also the reason why Li Feng laid out the Internet content industry in advance.

Take the previous generation of Tencent as an example: Through a series of investment and acquisitions, Tencent has extensively deployed and occupied animation, comics, literature, film, games, music, sports, e-sports, and various "pan-entertainment" subdivisions.
Tencent started with games and social networking, relationship chain and IP are the core, mainly based on IP, connecting IP through the Internet platform, distributing IP through the Internet, and carrying out IP realization and incubation.

Brands and businesses such as Tencent Games, Tencent Literature (China Literature), Tencent Movies (Tencent Pictures, Penguin Pictures), and Tencent Animation are released in sequence, with the latest strategic measures and important products in each vertical business field. Trends, as well as multi-service collaboration star IP linkage exploration.

These four major businesses rely on each other to form an overall industrial chain: Tencent Animation and Tencent Literature produce and incubate IP, Tencent Film and Tencent Animation output movies, animations, online dramas and comprehensive content,
Then, with the help of the distribution platform Tengxun Pictures, the IP will be further incubated and expanded. Tengxun Games and Tengxun Pictures will be responsible for the realization of IPs, increasing user stickiness, and realizing a one-stop ecology from IP production to incubation to monetization.

Why do Internet giants like BAT pay so much attention to the layout of entertainment?

It is because, at the end of the big platform competition, the core competitiveness of the platform becomes the content!
The Internet entertainment content industry itself is a huge trillion-scale market. Whoever can seize the first opportunity may form an irreversible first-mover advantage in the market.

In terms of content, Li Feng has been planning since he first entered the Internet industry. Over the past few years, Fengrui has been involved in music ("Bat Network Management" acquired music copyright, YY Music, Qianqian Jingting), games (YY Games) , Haofang, online games), literature (starting point), all have a certain first-mover advantage,

Even in the field of film and television (acquisition of film and television copyright, investment in Huayi) has also made a lot of layout, and Fengrui will launch its own video website, blog and other related content products in the future, and the later blogs and Weibo have their own media. Attributes, suitable for importing traffic with stars,
In this way, Fengrui's layout in the PC Internet era is basically completed.

In the "pan-entertainment" plan, the most important thing is the layout of film and television. Although Huayi is very strong, the big and small kings will definitely not let themselves acquire Huayi.

Thinking of this, while drinking tea after dinner, Li Feng said to Wang Zhongjun: "Old Wang, in fact, we Fengrui also want to enter the film and television industry through this cooperation, and we Fengrui also want to reach a series of strategic cooperation with Huayi. plan."

Now the Chinese film market is very small, with a total annual box office of only over one billion yuan, and capital is needed to make it bigger together, so Wang Zhongjun also asked curiously: "I don't know Mr. Li, what plans do you have?"

All of Li Feng's strategic layouts like to control the entrance, which is the same as Li Feng's layout on the Internet. "Bat Network Management" controls the entrance of Internet cafes, MY123 controls the entrance of the home page, and YY controls the entrance of the client.
Just like the current competition between Ali and Tencent is also a battle of entrances, "payment entrance", "traffic entrance",
Of course, Apple and Google are more powerful, and they are directly at the bottom of the entry battle, the "system battle",
Film and television mainly involves content production and channel distribution. For content production, Fengrui does not have the energy and talent in this area; however, channel distribution can be planned in advance.
And Li Feng also likes to play from the terminal. Thinking of this, Li Feng said to Wang Zhongjun: "In terms of film production, we Fengrui don't have talents in this field, so we want to get involved in the theater line when we come up. I don't know, Wang Zhongjun There is always something to suggest!"

Wang Zhongjun asked: "Mr. Li, Fengrui Technology wants to get involved in theaters?"

Li Feng nodded and said, "I'm really interested in theaters, but I haven't had the chance to get involved in this industry."

Wang Zhongjun said affirmatively: "Now is a good time for the reform of theater chains, and the country is gradually liberalizing the field of theater chains, allowing the private economy to enter this field.

And from my personal point of view, the Chinese film market is promising. The box office of "Party A and Party B" was only 3000 million, but last year "Mobile" reached 5600 million.
I believe that the Chinese film market will definitely become more and more popular in the future. It is not certain that films with a box office of over [-] million will appear on a large scale in the future. Now is indeed a good time to invest in theaters. "

Li Feng was also very surprised. Wang Zhongjun's understanding of the film market is indeed very deep. No wonder Huayi will be successful in the future.

But Wang Zhongjun may not have imagined that in the future, the development of Chinese films will be astonishingly fast, and the box office will be even more blowout. If the box office does not have a box office of 1 million, it is too embarrassing to come out to meet people.

When a country's per capita GDP exceeds 5000 US dollars, the country's cultural, sports and entertainment market will definitely usher in a blowout development, which will be perfectly confirmed in China in the future.

It took more than ten years for China to develop from a market with an annual box office of less than one billion yuan to the second largest market in the world, and it is now gradually becoming the largest film market in the world.
And the distribution channel that occupies considerable interests and the right to speak in the film industry is the theater chain!Just look at the current Wanda Pictures, it is very clear.

The reason why Li Feng has arranged cinemas in advance is to develop his own cinemas on the one hand, and to prepare for the development of his own online ticket business in the future, especially when the mobile Internet comes, he can monopolize the entire movie market from the terminal.

Therefore, Li Feng continued to ask Wang Zhongjun: "I don't know the current situation of domestic theater chains, does Mr. Wang understand? We Fengrui want to take a stake, and even buy one or two of these."

It is still the darkness before the dawn of the Chinese film market. It is just about to enter a stage of slow growth. It has not developed as fast as it did after 2010. It is really great to be able to buy shares and even buy a few theaters now. .

Wang Zhongjun thought for a while and said: "Except for state-run units like China Film Group, private units are different, that is, a few old theaters, Yanjing's Huaying and Xinyinglian, the combination of Magic Capital, and the land of Guangdong Province. ...But now everyone is having a hard time,
After all, the box office champion of Chinese movies last year, "Mobile Phone", only had a box office of 5600 million, and the total box office was only 10 billion yuan. If Mr. Li is really interested in theaters, I can give you a lead and talk to them. "

The reason why Li Feng became a shareholder, and even bought a few cinema chains, was to promote his own online ticketing system, and then allow cinemas across the country to access his own online ticketing system, so as to master the terminal entrance of movie distribution channels.

Therefore, Li Feng said to Wang Zhongjun: "Then, thank you, Mr. Wang, please help to contact these large theaters and ask them if they are interested in capital cooperation with Fengrui Technology.

If everything goes well, we may be able to reach a cooperation before our movie is released, and then we can give our movie another boost. "

(End of this chapter)