Rebirth of the internet boss

Chapter 411 The Ice Bucket Challenge That Is Popular Around the World

Amyotrophic lateral sclerosis (ALS) has a more well-known name, gradual freezing disease.

After suffering from this disease, the upper and lower motor neurons gradually degenerate and die, causing the brain to stop sending messages to the muscles. Because of the loss of function, the muscles gradually weaken, and the brain loses the ability to control voluntary muscles. Therefore, the patient cannot speak, swallow or even breathe. eventually lead to its death.

Most patients with ALS die from dyspnea within 3 to 5 years of the first onset of symptoms, and only about 10% survive for more than ten years.Patients with ALS develop progressively over time and, until now, researchers have not discovered the cause or effective treatment for the disease.

In the face of patients with ALS, doctors are often helpless. They can only provide drug therapy, physical therapy and speech therapy, supplemented by nutritional means to alleviate problems such as weight loss and body resistance caused by muscle atrophy, and through relevant equipment to help patients breathe normally.

In other words, after suffering from ALS, it usually means that the patient can only sit back and watch himself gradually lose control of his body, and eventually he can only become a walking dead imprisoned with the help of the outside world. The famous physicist Stephen Hawking is suffering from ALS disease.

However, in the nearly 1824 years since the disease was first described in 200, due to many reasons such as the small number of patients and the lack of breakthroughs in research and clinical practice, ALS and its patient population have always been ignored by the public, which has led to very serious problem.

Due to the lack of attention, relevant research has not received enough attention and investment support, which has formed a serious vicious circle, and the rights and interests of patient groups are often ignored, and relevant policy tilts and welfare measures are often missed. ALS Patients became a neglected minority.

However, this situation changed fundamentally in December 2006.

An "ALS Ice Bucket Challenge" (IceBucket Challenge) directed by Li Feng behind the scenes and initiated by Zuckerberg is becoming popular all over the world.

In fact, when Zuckerberg received a call from Li Feng, he was still very surprised. He couldn't figure out why Li Feng would organize such an event, but he still organized it by himself. heard about it,

However, when he heard that "as long as this matter is done well, Li Feng is willing to re-dilute his shares in Facebook to 40%", Zuckerberg readily accepted, not to mention the corresponding voting rights. There is nothing to hesitate, isn't it just a show!
And in order to handle this matter well, leaving Li Feng speechless, Zuckerberg also personally learned about the disease of "gradual frostbite", and even went to the hospital to visit related patients, and put on a show in advance, no wonder In previous lives, people said that Zuckerberg was the most showman!
In the end, Zuckerberg managed the ALS Association. When the ALS Association heard that someone offered to help fundraising, it must have cooperated vigorously. What's more, this person is now the hottest technology expert in the United States, known as "the second Bill Gates" Zuck's Zuckerberg.

After everything was ready, Zuckerberg started to act. He first took a video of himself being doused in ice water, then uploaded him to the YouTube website, and at the end of the video he designated three more challenger.

The rules of the "Ice Bucket Challenge" are also very simple, that is, participants are required to publish a video of themselves being doused in ice water on the Internet, and then the participant can ask other people (usually 3 people) to participate this activity.

The event stipulates that invitees either accept the challenge within 24 hours, or choose to donate $100 to the fight against "amyotrophic lateral sclerosis" (ALS), or both, and can name 3 people after completion. challenger,
The concept is simple: You upload a video of yourself pouring a bucket of ice water over your head, and then publicly challenge your friends to do the same within 24 hours, or donate to the ALS charity.The purpose of doing this is to let more people know about the rare disease known as ALS, and also to achieve the purpose of fundraising.

As for video sites, it has to be YouTube!

Moreover, Li Feng also asked Zuckerberg to specifically designate a video uploading website, which is his own YouTube.

Facts have also proved that YouTube has also become popular with this popular movement all over the world!

The reason why the "Ice Bucket Challenge" became popular is also related to Li Feng's strategy. Just look at the three challengers Zuckerberg chose.
One is his senior brother Bill Gates (both are Harvard students, and both are dropouts), one is Hollywood superstar Leonardo DiCaprio (Little Li), and the last one is basketball superstar Le Brown James,

A business tycoon, a film and television superstar, and a sports superstar are all celebrities in their respective fields, not only representing social status, but also having top-level traffic,
This was all chosen by Li Feng in advance for Zuckerberg. Of course, Li Feng did not designate a specific person, but just told Zuckerberg the request in advance.

And Zuckerberg also took a lot of thought. Bill Gates is his brother, and he is planning to invest in Facebook in the next round. It is easy to get it done; Xiao Lizi is his idol, and he is a rich man, and it is easy. It's done; after the two are settled, the rest will be easy. Without James, there is no O'Neal!

All that aside, why is the challenge suddenly sparking so much celebrity interest?
Nothing more than fame and fortune!

In the past, when charities designed fundraising activities, in addition to fundraising evenings, they were also charity marathons. Participating contestants could set donation goals and achieve the goal of fundraising through the support of relatives and friends.

But the marathon does not mean that you can run, at least you have to go through some basic exercises, and you have to spend at least half a day on the day of the race. For those celebrities who are usually very busy, they have to spend their time on similar charity activities, unless Have special meaning to yourself, otherwise it is almost impossible.

This "Ice Bucket Challenge" is different, just take 2 minutes, upload the video to YouTube, and designate three challengers, and it's over.

This "ice bucket challenge" has become popular in the United States in just two weeks, and has begun to spread around the world.

And the knock-on effect has also produced some positive effects. The ALS Association and its chapters across the United States have received nearly 600 million US dollars in donations, which has increased by nearly ten times compared to the same period last year.

Here we have to mention Bill Gates again. As a technology tycoon and the founder of Microsoft, he even personally welded the bracket system to complete the challenge. He didn’t take out a Surface tablet to show off its water resistance.
Instead, it shows personal technology and uses "the sword is not old" to imply the excellence of the enterprise. This kind of original word-of-mouth accumulation that has long been equated with the individual and the enterprise, coupled with the humanized natural implantation and the new interpretation of the ice bucket, The marketing is completed without diluting the original theme.

The richest man in the world has set a good example for everyone!

This popular "ice bucket challenge" has been reduced to a public relations show and an adult game with celebrity keywords, which is equivalent to the current social marketing, which itself is a kind of showing off and affirmation of status.

The "Ice Bucket Challenge" also relies on the established social network to spread, and because of Li Feng's relationship, Facebook and YouTube are now connected, and the entire spread is extremely fast.

In other words, the "Ice Bucket Challenge" can be regarded as a virus, and if the virus wants to maintain long-term vitality, it must adapt to the environment, constantly mutate, and constantly develop more humorous elements from the ice bucket.

Critics, however, point out that not all altruism is behind the hugely popular event.Because most people decided to pour ice water over their heads instead of donating to the ALS Society.But the drenched attendees still looked like heroes, because after all they were messing themselves up for charity.Of course, if the purpose of ALS is to educate more people about this rare disease, then this campaign can be said to be quite successful.

On the other hand, if you quietly donate money to the ALS Society without making a big splash on social media, will your friends know you're a good person?Of course not, they will only think you are selfish.

Just like the US President *** who publicly announced in his previous life that he chose to donate money instead of pouring a bucket of ice water on his head, when he announced this decision, he attracted a lot of criticism, making it seem like *** is a heartless villain .

Many people forget that fundraising is actually the real purpose of the ALS Association to promote this event.

For many people, dumping a bucket of ice water on their head is a good way to make yourself feel that you have done a good thing and let your friends know that you are a good person.
Of course, for example, Bill Gates not only conducted the "Ice Bucket Challenge", but also donated money. Fortunately, many tech veterans with full pockets followed suit.

However, such a waste of water has also caused some negative perceptions.

Some netizens are entangled that this relay initiated by some bigwigs without an invitation is for self-entertainment, and some netizens said that no matter what the form is, it is good to achieve the original intention of the event.

However, some netizens believe that the hype of the big guys’ actions is more meaningful than public welfare, and they should initiate projects such as donating to domestic out-of-school children. The real thing is that the big guys might as well do charity directly.

Some netizens expressed concern about whether someone is suitable for this activity, "Everyone's physique is different, it is best to warm up before pouring ice water, otherwise the cold is mild, and it is easy to irritate the scalp and cause skin diseases." .

A calm netizen said that no matter whether it is a show or not, the participation of the bigwigs has really increased the influence of ALS and expanded the publicity.

In fact, never in history has anything or anyone received so much attention with such a simple action and achieved such dramatic results.

Allen's selfie at the Oscars in his previous life became another craze on the Internet in 2014. At the Oscars in 2014, a selfie of the host Allen and the stars was posted on Twitter within a few hours. 250 million retweets.

In fact, until today, it is difficult for us to rationally find a factual answer for the popularity of this considered the most famous selfie in history and the subsequent "ice bucket challenge".

The only thing we know for sure is that—at least in this "Ice Bucket Challenge" movement, normal people and patients, celebrities and ordinary people have achieved true equality for the first time through the Internet.

On a super-magnitude scale, any subtlety on the Internet will be magnified and radiated thousands of times, entertainment or charity, hustle and bustle or silence, sincerity or falsehood, actions will destroy all discourse presuppositions, and actions themselves are renewing Under the impact of the historical trend, the right to shape the discourse has actually been obliterated in the enthusiasm and movement of the masses, and ultimately affects and changes us.

If this is where the goodwill of history and the Internet lies, then it is also the place where it is hideous and terrifying at certain times.

Li Feng is not so noble, nor is he so vulgar. Li Feng has put in all his effort, the purpose of which is to sell his YouTube at a good price!
As for the effect?It is clear!
For the first three days of the Ice Bucket Challenge, Google had little response.

On the fourth day of the "Ice Bucket Challenge", Google called Liu Zhiping and said that they could sit down and talk slowly about YouTube's acquisition; but after reporting to Li Feng, Liu Zhiping rejected it.

On the fifth day of the "Ice Bucket Challenge", Google agreed to acquire YouTube for US$16.5 billion, all with Google's shares; it was rejected again.

On the sixth day of the "Ice Bucket Challenge", Google agreed to acquire YouTube for $17 billion, all with Google's shares; it was rejected again.

On the seventh day of the "Ice Bucket Challenge", Google CEO Eric Schmidt called Li Feng directly and agreed to buy YouTube for US$18 billion, all with Google's shares; but Li Feng still rejected it.

Eric Schmidt still persuaded Li Feng: "Leo, we both have a basis for cooperation. You and Page are also acquaintances. If you have any requests, can you directly ask them?"

The "Page" Schmidt mentioned here is Larry Page, the co-founder of Google. He has also dealt with Li Feng several times. People can be regarded as sympathetic to each other, and soon became good friends.

Faced with Schmidt's coaxing and deception, Li Feng smiled directly and said: "Mr. Schmidt, feelings belong to feelings, and business belongs to business. I think YouTube should be worth 30 billion US dollars now. What do you think?"

At this time, Schmidt became a little annoyed, and directly questioned Li Feng: "Leo, there are some things that need not be said clearly. YouTube can't grow on your own, and you and I both know that YouTube will need American allies sooner or later..."

Schmidt directly changed from "coaxing and deceiving" to "coaxing and coaxing", but Li Feng also smiled and said: "Don't panic, let's wait, I heard that Yahoo is still interested in our YouTube. ? What do you say?"

"Leo, you can't do this, didn't we agree before! You are not only our friend of Google, Fengrui is also a friend of Google!" Schmidt finally relented, the key is that YouTube is too greedy now!

"I'm sorry, Mr. Schmidt, I'm still in a hurry, let's talk about it later..."

(End of this chapter)