Rebirth of the internet boss

Chapter 493 Awesome Cook
Jobs likes to talk about work while walking, and after talking with Cook about Corning, they have arrived at Jobs' office.

Even in the office, Jobs liked to walk and talk about work, he just couldn't stop.

After signing a few more documents, Jobs said to Cook while walking: "Cook, now is the most critical period for the iPhone, and this period will also determine the life and death of Apple. You have worked so hard."

"Steve, it should be, and you know me, and that's what I'm fighting for," Cook said.

"I found that the top players like to work with the top players because they have the same understanding of the product, just like the two of us now... Now that I think about it, being able to invite you to join Apple is really a good thing in my life It's decided." Jobs patted Cook on the shoulder and said.

"No, Steve, it is my honor to join Apple and work with you!" Cook said very seriously.

******
Although Apple in the previous life seemed to have lost its amazing innovation ability after losing Jobs, it is undeniable that Cook is definitely the top CEO. Since he died after Jobs, he led Apple to grow from a market value of 2000 billion US dollars. When it reaches the trillion-dollar level, it can be seen that Cook is a super talent.

Moreover, Jobs spoke highly of Cook. He once said, "Cook is the best employee I have hired so far. After former Apple CEO James McCrooney left in 1997, he had difficulty finding suitable candidates.

I couldn't find potential from within the company, and I couldn't find the right people from the people I knew, and the work went on for nine months until we found Tim Cook.

After Cook joined Apple, we fundamentally changed the supply process of the PC business.In addition to overhauling Apple's supply chain, Cook has led the company's push into new markets. "

Tim Cook was born in a small town in Alabama, about half an hour away from the Gulf of Mexico. His father was a shipyard worker and his mother was a housewife.

After graduating, Cook entered Auburn University to study industrial engineering, and later transferred to Duke University and obtained a master's degree in business administration.

After graduating from college, Cook worked for IBM for 12 years, responsible for the PC division's manufacturing and distribution operations in North America and Latin America.

After that, he switched to Compaq Corporation and was responsible for Compaq's material procurement and product inventory management.Then Apple hired a director of operations, and he ended up joining Apple.

Cook was invited by Jobs to join Apple from Compaq in 1998. You must know that Compaq was in full swing at that time, and Apple was already on the verge of bankruptcy, so Cook joining Apple is like Cook quitting from the current Apple company. Same as "Hammer Company".

It stands to reason that Cook is a very rational engineer, and his rational judgment will never be affected by personal hatred, but in the interview, Jobs only took 5 minutes to impress Cook.

Jobs' "reality distortion field" played a role again. Cook was impressed by his strong personal charm. Cook also made up his mind to join Apple, because he believed that working under such a creative genius as Jobs, his life would be wonderful. a lot of.

And Cook did not let Jobs down, especially his most powerful thing is his management of Apple's supply chain. He compressed Apple's inventory cycle from two months to 2 days, and the value of inventory products from 20 billion US dollars. The 2000 million US dollars is also Cook's outstanding operational talent, which has allowed his position in Apple to rise steadily.

What made Jobs even more happy was that Cook and Jobs were in perfect harmony, which made Jobs feel like he hadn't seen each other late, because Jobs often had a lot of whimsical ideas, but rarely received recognition from others, but Cook But Ke often responds to Jobs, and in many ways, his views are surprisingly consistent with Jobs.

Moreover, the personalities of the two are also very compatible, and even formed a certain complementary relationship in personality. The cooperation between the two can be described as "seamless".

For many people, it takes a big heart to work with Jobs. Apple’s previous operations director resigned after working with Jobs for 3 months because of the pressure. This gave Cook a chance.

Jobs' personality is strong and domineering, and his strength is different from Li Feng's. He even has a kind of unreasonable trouble, which sometimes brings harm to employees.

If he thinks the work is going too slow, he will order the staff to speed up and let the project move forward at an "inhuman" speed. If you don't do this, then you have to be prepared to be fired .

And once the work was not done well, Jobs would directly question the person in charge of the project.For example, after the release of Apple's mobileme data synchronization service, users found many quality problems and complained a lot.Jobs was very annoyed by this, and almost immediately replaced the managers and related responsible persons of the entire mobileme team.

Coincidentally, a similar thing happened in Apple China.At that time, there were some illegal operations in Apple's sales force in China.For example, some salespeople abused discounts, specials, etc., and Apple did a lot of damage.

Jobs could not tolerate this at all, and sent a commissioner to conduct a strict investigation and imposed extremely severe punishments.As a result, the general manager and channel manager of Apple China, the general managers of East China, South China and Southwest China, and a large number of sales leaders who had just taken office were collectively dismissed.

Although Cook and Jobs are very different in many aspects, such as Cook's personality is relatively calm and soft-spoken, while Jobs is grumpy and aggressive, but both of them are very persistent and demanding in their work, and they can be called workaholics.

At Apple, Cook became the role of implementing Jobs' intuition, and he almost never disagreed with Jobs at work.On most days, Cook works silently. He usually gets up at 4 o'clock in the morning and arrives at the office just after 6 o'clock.Every Sunday night, he arranges a conference call to prepare for the next week, and his professionalism is admirable.

Cook is exactly the same as Jobs in management, very strict, and once an order is issued, it must be executed immediately.In a meeting early in his tenure, Cook heard that there was a problem with one of Apple's suppliers in China, and immediately said that someone should go to China immediately to deal with the matter.

After 30 minutes, he gnawed at a department manager sitting in front of him and asked, "Why haven't you left yet?" The manager didn't say anything, drove directly to the airport without any luggage, bought a ticket and flew to China .Later, he also became Cook's first deputy.

It is also true that Jobs also intends to train Cook as his first successor.

(End of this chapter)