Rebirth of the internet boss

Chapter 494 Superstitious Jobs
The reason why Jobs started training successors now is because he knew that he was sick, well, this is not a curse, he was really sick, it was cancer.

Jobs had a deep love for Apple. After he knew that he had cancer, he would rather try various weird methods than accept surgery or even drug treatment. One of the reasons was because he didn’t want to leave Apple even if it was one day, one week.

However, the torment of the illness also began to make Jobs realize that it was time to find a successor for Apple. What would Apple do if he was gone?

And the first thing that entered Jobs' mind was not Tim Cook, but the genius designer he discovered after returning to Apple - Jonathan Ivey, who was responsible for the appearance design of most of Apple's products,
He also understands Apple's core philosophy better than anyone else, but he seems to be only interested in product design, and he is only good at it.He is not capable enough to run the whole company.

The second candidate that Jobs thought of was not Cook, and his own old subordinate at next time - Jonathan Rubinstein, both named "Jonathan", can be said to be Jobs' direct lineage, and he is also in the Apple iPod He made great contributions in the research and development process, but he was too strong and ambitious, and was directly rejected by Jobs.

And it was Jobs who thought of Cook, not only because of his excellent operational ability, but also because Cook was willing to be a hero behind the scenes. He rarely entered the public eye, and even deliberately restrained his own light. At the same time, he was a Excellent management talents.

But Cook also has a fatal shortcoming, that is, he is not a technical genius, and he is not suitable for product development. This is also Jobs’ evaluation of Cook, and he said it in front of Cook’s face.
"I don't think you are suitable for product, but I still plan to make you the CEO in the future, and as long as I am not in the company, you will run the work."

So Jobs did not relax his training of Cook. After encouraging Cook, Jobs cut to the point again.

"Tim, after the supply chain of the iPhone is settled, the key is the follow-up marketing plan. This time, I have worked hard for you, and you should pay more attention. By the way, haven't the Apple iPhone advertisements been revised yet? Why haven't you brought them to me yet? look!"

"Steve, I have arranged the follow-up marketing, and the advertisement has been revised, but you will have to take a look at it yourself in a while." Cook said.

During the development of the iPhone, Jobs had already ordered Cook to start preparing advertisements in advance, and he found the TBWA advertising company that had cooperated with Apple for many years. However, after the first advertisement came out, Jobs was very dissatisfied and called back directly. Redo, and he also personally participated in the design of iPhone ads.

"I'll take a look at the advertisement. By the way, Cook, in addition to the iPhone advertisement, Apple's retail store is also taking advantage of the launch of the iPhone this time. It must be redecorated, especially the retail store for me. The exterior walls with 18 pieces of glass on each side were changed to 4 huge pieces of glass, and even the stairs were changed to glass for me.” Jobs said affirmatively.

Jobs seems to have a unique love for glass. Whether it is the giant floor-to-ceiling windows of the Apple retail store or the Apple Spaceship headquarters he later designed, he can value this curved figure from them.

"Well, Steve, we are also organizing people to speed up the construction. At present, 84 Apple retail stores in the United States have completed the renovation, and 2/3 of the progress has been completed. The remaining retail stores will definitely be completed before the iPhone is launched. Transformation," Cook said.

"We refuse to create mediocre things. We need to break through thinking and innovate." Jobs' innovation is not only reflected in the upgrading of products, but also in sales. major innovations.

Jobs always believed that Apple's products were the most perfect and advanced products, and that other companies' products were not worth mentioning.Therefore, he never wanted his products to be placed next to Dell or Compaq for customers to choose to buy, because that would damage Apple's worth.There was another thing that Jobs couldn't tolerate: the poor professionalism of the clerks in ordinary retail stores.

So he deliberately built Apple's own retail store, and the facts have proved that Jobs is a great salesman. He not only changed the entire IT industry, but even affected the industrial development pattern of retail chain stores.

In Apple's self-operated retail stores, customers can not only enjoy the world's best service brought by purchasing an Apple product, but also appreciate the unique Apple culture and feel the charm of Apple.

There is probably no company in the world whose specialty stores are as popular as Apple.In a sense, an Apple retail store is not just a place for buying and selling products, but also a place of pilgrimage for Apple fans all over the world.

Every time Apple releases a new product, almost all stores around the world line up to buy it. Even the Japanese people, who have always been calm and reserved, also show a fanatical side when facing Apple.

It is impossible to calculate the number of Apple fans all over the world, but what is certain is that Jobs' personal charm, Apple's fashion products, unique Apple culture, and Apple retail stores all over the world constitute a huge magnetic field, which is attracting people. More and more people become fans of Apple.

While Jobs was talking with Cook, Jobs' secretary pushed the door and walked in, reminding Jobs that it was time to take medicine, and the secretary had already prepared the medicine and water.

Jobs then glanced at the secretary, then waved his hand directly, indicating that the secretary can leave, and Jobs waited for the secretary to leave, and threw the medicine away, but he drank the water again, and then Jobs said directly, "It's such a hassle to take medicine!"

"..."

And Cook didn't say anything when he saw this, because he was used to it, and now Jobs can agree to take the medicine, which is already very good. As for whether he really takes it, he can't control it, and the world can persuade him Jobs' man hadn't been born yet!
In fact, Jobs' pancreatic islet cancer was discovered as early as 2003, and the tumor cells did not spread when the tumor cells were first discovered. It is easy to be cured successfully. Even the doctors are full of confidence in the successful cure of Jobs.

However, Jobs' next move surprised people. He refused to accept the doctors' advice for surgery, which was the best treatment at the time.

But Jobs chose "meditation therapy". To put it bluntly, it is to meditate and overcome the disease with a strong spirit.

It stands to reason that Jobs is such a powerful and egotistical person, there is nothing in the world that can enter his heart, but he is so superstitious and worships teachings, as can be seen from the layout of his bedroom, even He also went on a pilgrimage to India.

Due to Jobs' insistence, the best treatment time was delayed, so that the cancer cells spread, and the disease began to torture Jobs in the next few years.

However, Jobs has also improved a lot in the past few years. With the care of his family, he also began to receive food therapy (diet therapy), and gradually received drug treatment, but he also took it from time to time, but he still did not undergo surgery. For treatment, it may be that he is afraid of wasting time and is reluctant to part with his apples.

(End of this chapter)