Rebirth of the internet boss

Chapter 495 Strict Jobs
Although Jobs was ill, his energy was still very strong, which did not affect his work at all, and he worked more than ten hours a day.
After Jobs finished processing the documents in the office, he also stood up directly, walked out, and said to Cook, "Now let's go to see the iPhone advertisement together, and see what James Vincent and the others have done this time. How about it?"

Cook also nodded and quickly followed.

The two soon came to the advertising demonstration hall, but at this time the CEO of TBWA, James Vincent and Duncan Milner, had been waiting for a long time.

James Vincent has also been an Apple advertising partner for many years. Even after Jobs returned to Apple, in order to reshape Apple's corporate culture, the "extraordinary" advertisement that Jobs specially created was designed by James Vincent.

However, after Jobs came in, he didn't say hello to James Vincent and the others, he just gave James Vincent a look and asked him to quickly play the iPhone advertisement.

And James Vincent is also very aware of Jobs's personality, knowing that he doesn't like to grind, but likes to cut messes quickly, so he went straight to the point without saying a word, and directly played the advertisement first.

This advertisement has been revised for the nth time. For this advertisement, James Vincent and the others also worked overtime for several days, but put a lot of effort into it.
In the commercial: From the beginning there is only one man, wearing a sweatshirt and faded jeans (Jobs's look), reclining in a chair, using an iPhone to check email, browse photo albums, watch videos, etc.

This ad shows all the features and functions of the iPhone, and the iPhone's largest sliding touch screen is also shown in close-up shots.

After the ad was over, Jobs was also very satisfied, and directly said happily to James Vincent, "Vincent, this ad is good this time, it's finally interesting."

James Vincent had been working day and night for several days to design this ad for the iPhone, and he hadn’t had a good rest. Now that Jobs agreed to the plan, he immediately relaxed, “Steve, as long as you are satisfied That's it."

But then Jobs suddenly said, "Vincent, then play it again, I didn't look carefully just now."

Soon the ad was played again, but after this time, Jobs felt that something was wrong. He began to hate the ad idea, and then Jobs said again, "Play it again!"

James Vincent also felt that something was wrong. He knew that Jobs was going to pay attention again when he saw Jobs' expression, but he was used to it, and he was still the same!

Sure enough, after the third pass, Jobs complained directly, "Vincent, this commercial is almost like an advertisement for a furniture store. You don't know what you are doing?"

It's here again, as expected it should come or come back!
It's just that this time Jobs was not good enough to let go, he couldn't control his temper, and yelled directly at James Vincent,
"Vincent, look at the adverts you designed. The iPhone is about to change the world, but look at what you're doing. It has no impact at all. It's just a pile of shit! "

James Vincent endured it several times, but this time Jobs went too far and turned into a personal attack. He directly retorted to Jobs,
"Okay, Steve, you're awesome, you're a genius! Then you tell me what kind of ad you want. You know, you never told me what you wanted until I designed an ad for the iPhone Such an ad."

"..." Jobs was a little speechless for a moment, but he still said forcefully: "I don't know what I want. However, this advertisement you are doing now really sucks, you have to find a way to come up with something new for me That's fine, maybe when I see it, I will know what I want!"

"Rabbits bite people when they are anxious", but this time James Vincent also broke out. As soon as Jobs finished speaking, James Vincent said to Jobs a little excitedly and slightly ironically:
"I get it, I'm going to take what you just said to my creative people, tell them: 'You guys just design, when I see what I want, I know what I want'."

The air was filled with a strong smell for a while, and the good atmosphere before Jobs didn't come just now disappeared.

……

No one spoke for a long time, at this time Cook had to stand up and suggested: "How about we change the way and invite a top star to endorse the iPhone?"

"No, our Apple is the best product, and my iPhone is the best endorsement. How can we let those entertainment stars endorse!" Jobs refused without thinking.

But it is not the solution to the problem. Seeing that James Vincent got angry, Jobs calmed down again. He changed his usual strong tone and said to James Vincent: "Vincent, you know My, I'm right about things and not people, but you really don't have what I need in here!"

Before James Vincent could express his excitement, Jobs went on to say, "Vincent, the iPhone doesn't need celebrities to endorse it, nor should it demonstrate its functions to others too much. What we need is a A statement, to be precise, should be a statement, a statement to tell everyone that the iPhone is great, a statement to change the world!"

When the iPhone was released some time ago, Jobs once declared that the iPhone would change the world. Now, he also hopes to strengthen his original declaration through the iPhone advertisement, so that everyone can remember that only the iPhone is the real intelligence. mobile phones, proclaiming their achievement to everyone: the smartphone that truly changed the world!

At this time, James Vincent also calmed down. Inspired by Jobs, he seemed to have found something, a new, simple and direct way of thinking, "iPhone is...", so he didn't have to worry about Jobs anymore. , writing vigorously on the desktop.

And Jobs didn't bother James Vincent, who was in a state of madness. After saying hello to Duncan Milner next to him, he pulled Cook out.

Jobs is so strict, he always pursues the most perfect and outstanding requirements, and is critical of everything, even Apple's advertisements.

And this is the charm of Jobs, as well as Apple's culture. You can clearly see that Apple's advertisements are so fascinating, and this is also the cornerstone of Apple's trillion-dollar market value.

(End of this chapter)