Rebirth of the internet boss

Chapter 505 Motorola
When Li Feng and Lu Lu were romantically spending their time in their world, Li Feng received a call from Larry Page, saying that he had arranged a meeting with Motorola.

The two also flew directly to Chicago!

Motorola's headquarters is located here.

Li Feng and Lu Lu met Larry Page who had arrived at the hotel.

Larry Page smiled when he saw Li Feng: "Looking at you, I know you must have been very happy these few days!"

Li Feng smiled and said, "Peppa, combining work and rest is the best way to work."

Lu Lu returned to the room to rest, and Li Feng also started a formal conversation with Larry Page.

"Edward Zander has returned. We can go over to visit tomorrow. I have already made an appointment with him."

Edward Zander officially took over the position of Motorola CEO in January 2004.

In fact, although everyone is most impressed by Motorola’s telephone business, in fact, when Motorola was first established, it was a manufacturer of radios in cars. The first five letters of Motorola in the word Motorola mean cars, and ola is a name that many American products like to use. suffix, such as Coca Cola Coca Cola.

Before World War II, the U.S. military had realized the importance of radio communication, began to develop portable wireless communication tools, and hoped to develop a walkie talkie (Walkie Talkie) SCR-194.But very bulky and not very practical.

Some Motorola engineers participated in the research.

In 1940, Motorola developed the telephone SCR300, which was really used on the battlefield. It is a tunable high-frequency FM communication device, weighing [-] kilograms, and has an effective communication distance of about [-] kilometers. It is widely used in communications by the US military.

In 1942, Motorola made persistent efforts and developed the "handy talkie" SCR-536.

This super "big brother" weighs four kilograms, and has a communication range of one and a half kilometers in open areas, and only 300 meters in the woods.Even so, the communications equipment of the U.S. military was much higher than that of other countries at that time.

It can be seen from this list of military stocks that Motorola is very strong in radio communications, and its frequency modulation technology and antenna technology are both leading the world.

At the same time, as a supplier of the Chinese military and government departments, Motorola's products are very stable and robust (Robustness).

This is to some extent the DNA of Motorola products.

So far, many Motorola products are still like this.

In fact, there are many such reports nowadays. For example, in a car accident in the wilderness, everyone took out their mobile phones to call for help. In the end, only Motorola's mobile phone could make calls.

However, many things are double-edged swords. Excessive emphasis on technology and quality makes Motorola's commercial flexibility far inferior to competitors such as Nokia and Samsung.

After World War II, Motorola became more and more famous as a brand. When people talk about wireless communication, they first think of Motorola.

Until more than ten years ago, Motorola had been monopolizing this market. From walkie-talkies and early mobile phones, that is, mobile phones, to the BP machines that became popular in domestic cities in the early 90s, and there was a row of BP machines in the waist of tens of thousands of households.

People even forgot the name of its company, Calvin Manufacturing Company, so the company simply changed its name to Motorola in 1947, which shows the reputation of Motorola back then.

From after World War II to the early 90s, it can be said that Motorola was in a prosperous era.Motorola has technical advantages unmatched by any company in analog wireless communication, and has created many world firsts.

The American communication industry has a general classification method for communication, which is divided into: wired one-way (such as closed-circuit television), wired two-way (such as telephone), wireless one-way (such as radio) and wireless two-way (such as mobile phone and WIFI) four kind.

For a long time, until more than ten years ago, AT&T has been the king of wired communication, RCA is the leader of wireless one-way communication, and Motorola is the out-and-out leader of wireless two-way communication.

It can be seen from this point that Motorola's core business is related to two-way wireless communication.

Everyone recognizes that Motorola is the inventor of today's mobile phone communications. Although AT&T claims that its cordless phones are earlier than Motorola's mobile phones, everyone knows that cordless phones and mobile phones are two different things.

Because of AT&T's roots in wired communications, it would automatically resist wireless communications.

When mobile phones first started, AT&T estimated that there would be no more than 2000 million users worldwide by 100. This estimate was a hundred times smaller than the actual number in 2000.

Therefore, AT&T will naturally not focus on mobile communications.

On the contrary, Motorola could not do anything in wired communication, so it naturally bet on mobile communication, leading and promoting the trend of mobile communication.

By the early 90s, Motorola was the world's most technological player in the three fields of mobile communications, digital signal processing, and computer processors.

What's more commendable is that its product reputation is excellent.

At the end of the 80s, the Motorola walkie-talkie could communicate with colleagues on the shore in the cargo hold of a large cargo ship surrounded by steel, which was impossible for any other similar products.

By 1994, Motorola had already ranked 500rd in the world's top 23!
However, everything is booming and declining, and so is Motorola. Since then, Motorola has made major mistakes in its own development direction and its own internal management.

Due to the sense of accomplishment and inertial thinking brought about by success, many Western business giants will slip into failure.

The same goes for Motorola.As the most Chinese Motorola company, it once won the world's admiration for its pioneering achievements in China.

But at the end of the twentieth century, there were signs of tired age.

Motorola suffered another blow in 2002 after completely misjudging the market's interest in a camera phone.

The first camera phone hit the market in early 2002, however, Motorola didn't launch its first camera phone until August 2003.

In this year, although Motorola still ranked second in the world in terms of mobile phone sales, Samsung beat Motorola to become the world's second largest mobile phone sales revenue with high-end mobile phones.

While Motorola was disrupted by latecomers, its chip business and communication network equipment business, which it has always relied on, made it even more breathless: it was once on a par with Intel on microprocessors, but now its semiconductor business has been eliminated. Get out of the leading position in the industry.

In wireless infrastructure, Motorola has secured Ericsson, a financially troubled company, a No. [-] position in the market.

More setbacks make people feel that Motorola, a big company, has "lost its way." "They missed almost all the opportunity to develop mobile phones," said Bill Lesieur, director of the high-tech and telecom industry analyst firm (TBRI). "At that time, Motorola was faltering and had fallen several times. The exit time, and also, the execution has not been done very well."

In 2004, Motorola replaced its president with Edward Zander.

The predecessors planted trees and the descendants enjoyed the shade. After Edward Zander came to power, just in time for the launch of the RAZR V3 developed by Motorola, Motorola, which was hard to return to the sinking, suddenly glowed with new vitality.

This phone is also the second phone that Yang Xiao gave to Li Feng, and Li Feng still uses it now.

Relying on the power of star products such as RAZR and SLVR, Motorola's global market share in the second quarter of this year has increased by 2 percentage points compared with the same period last year, and has climbed to 4%. The total quarterly product sales reached 21 million tower.

So at Motorola's internal meeting, Edward Zander announced in high spirits: the goal of catching up with competitors within 1000 days and returning to the number one position in the world.

In fact, when did Motorola really have the confidence to say so.

When he learned that MOTO's global mobile phone market share reached 2% in the second quarter, an increase of 22 percentage points from the previous quarter, and it was close to NOKIA, which one was Edward Zander, but he just lit a cigar, and in his large After lying on the chair for a while and feeling refreshed, he immediately started working.

He jokingly said, "I celebrated myself."

The grand celebration banquet was not re-enacted, because this achievement was no longer enough to satisfy Dedemy and his staff.Motorola's ultimate goal is to be No. [-] in the global market share.

At that time, Wall Street analysts also exclaimed: There are only two horses left in the mobile phone arena!
But at this time, Edward Zander never imagined that Motorola in his hands would be in trouble again.

By this year, Motorola's performance in the market has been completely exhausted. This is the appearance of Jobs' iPhone. He thinks this may be an opportunity.
However, Edward Zander is not sure that the smartphone will be successful, but he thinks he can give it a try, which is why he is planning to meet Li Feng.

But no matter what, at this time Motorola is still a giant in the global mobile phone market. Although he has ideas about the Android system, he doesn't care too much about Fengrui who owns the Android system.

The boss should still have the momentum of the boss.

Since the "big brother" Nokia has a Symbian system in its hands, the "second brother" Motorola should also have its own spare tire, and this unsharp Android system just came to the door.

So after seeing Li Feng and Larry Page again, Edward Zander went straight to the point and proposed to acquire the Android system in Fengrui's hands.

(End of this chapter)