my superstar girlfriend

Chapter 512 Propaganda is very important

Marin's "The Great Wall", whether it is plot or special effects, is excellent.

Others, such as cutting, soundtrack, action design, etc., are naturally excellent works.

The suspense runs through the beginning and end, which makes people want to stop.

However, there are many plots of fighting wits and courage, needless to say, but some plots of fighting wits, if you are a movie fan with a slow reaction, I am afraid it will inevitably be a bit ignorant.

This kind of movie-watching experience is obviously not liked by many movie fans.

This is a commercial blockbuster of excellent quality.

It's just a little different from Chenxi Films' previous commercial blockbusters.

The previous commercial blockbusters of Chenxi Film and Television have not complicated plots, and it is not an exaggeration to call them "popcorn movies", especially those superhero movies. Although the plots are different, the routines are almost the same.

"The Great Wall" takes the Great Wall as the battlefield, a fictional magical battlefield.

The human race resists the invasion of the demon race, the two sides fight wits and bravery, military strategy, conspiracy and tricks are full of the whole film.

The degree of brain burn is no less than that of the original "Inception", or even worse.

However, "Inception" is very suspenseful, but if you continue to watch, the audience will have a refreshing feeling of "so it is". However, many of the film "The Great Wall" are not "pointed out", and fans need to discover it by themselves.

Whoever watched the movie this time is not a veteran of the movie industry.

Their thinking in watching movies is naturally much better than that of many movie fans.

They can understand it at once, and then they are inexplicably surprised, but movie fans may not understand it.

If you don't understand it, you will naturally lose the thrill of watching the movie.

Of course, when it comes to publicity and hype, you can also start from here and turn disadvantages into advantages.

This is why Mu Chen is confident that this film will make money.

"The Great Wall" has invested over one billion, so if the box office does not have 30 billion, it will not be profitable at all.

Whether the domestic box office can reach 30 billion, Mu Chen is not sure, but 20 billion is estimated to be no problem.

With one billion left, foreign box office should not be a big problem.

For the blockbuster films of Chenxi Film and Television, the foreign box office is basically much higher than the domestic ones.

It's just that for this film, Mu Chen is really not sure about the overseas box office.The reason for this is mainly because the film involves a lot of Chinese military strategy.

Many of these contents are familiar to Chinese movie fans, even fans from Southeast Asia and other regions who are familiar with Chinese culture.At least I've heard of it.

But Western movie fans, it's different.

If you don't have a little understanding of these, it may be even more difficult to understand some of the plots in it.

Of course, if you read it several times, you may understand it.

But how many movie fans will watch a movie several times in order to understand it?
More likely to give up after hearing that they don't understand.

If foreign movie fans are the same as domestic movie fans, then the box office of this film will not be bad.

Xu Jin and other people from Huaying Film and Television, when they heard that they were making money, their expressions immediately relaxed a lot.

When Mu Chen said so, they naturally believed it.

Moreover, from their point of view, Mu Chen still had some reservations about this film.

Aren't all Chinese people like this, they don't know how to talk about anything.

"You made this film for people with high IQs!"

As soon as Xu Jin and others left, Mu Chen shook his head and said to Ma Lin.

There are no outsiders here, and Mu Chen's words are not so secretive.

"This movie is indeed too brain-intensive, and I also feel that the intensity is not in place." Chen Fuhai nodded and said, "There are many plots that need to be understood by movie fans. It's an inexplicable feeling. If you don't think carefully, you really can't figure it out."

"Among movie fans, how many will think carefully?" Mu Chen shook his head and said.

"If the explanation is clear, the plot will inevitably be delayed!" Marin said helplessly.

Does he know about this?

Nature knows it.It's just that either the procrastination of the plot affects the overall quality of the film, or the plot is difficult to understand and tests the reaction of fans.

"You can't have it both ways!" Chen Fuhai said.

He undoubtedly recognized Marin's way of handling it.

"If you were facing such a problem, how would you deal with it?" Marin looked at Mu Chen and said.

"Change the script." Mu Chen said, "War is indeed a place to show wisdom. But this is a movie, and it is facing the public, not veterans!"

"What do we do now? Reshoot?" Marin said.

hindsight.

Whether it's writing scripts or filming, Marin now feels that he was a little blindly pursuing "fighting wits".

At that time, Mu Chen also said that it is okay to fight wits, but you can't compete with others.

Nowadays, those places are indeed a bit overwhelming, and there is a risk that movie fans will not understand.

"Efforts on publicity may have unexpected results." Mu Chen thought for a while and said.

When Marin heard this, he was thoughtful.

But Chen Fuhai's eyes lit up.

"This is a movie with a high IQ." Chen Fuhai said with a smile.

What Mu Chen was talking about was not "making up", but an unexpected effect.

What is an unexpected effect?
That's the surprise.

That is to say, if the publicity is done well, perhaps those places will become the incentive for movie fans to swipe for the second time, or even the third time.

"Don't understand?" Seeing Marin's appearance, Mu Chen didn't seem to be able to react, and then said, "Topic!"

As soon as the word "topic" came out, Marin froze for a moment, and then reacted.

can not read it?
But if a topic is raised on the Internet, netizens will inevitably discuss it hotly, so the possibility of detonating the topic is very high.

When the topic is together, the heat rises.

If you understand it, you will inevitably be complacent.

What if you don't understand?

There is no doubt that it is more likely to watch it again.

And those who haven't watched it, will they have a strong interest?
No, it's not that the possibility of detonating the topic is very high.

But it will definitely detonate.

If it doesn't ignite the topic, it will also ignite the topic under the company's hype.

A movie with a high IQ is a movie watched by people with a high IQ.

Who wants to admit that they are stupid?

When the topic is together, everyone is discussing this film, and those who haven't watched it will inevitably be left out.

So in order to have a common topic, what will they do?
Marin knows how much propaganda works for a movie.

However, he has no research in this area.

There is no need for him to do any research.

The company will naturally solve this matter for him.

This may be why, the same movie, produced and distributed by different companies, has different box office results!
"Let the publicity and distribution department make a publicity plan according to the time." Mu Chen said immediately.

"The Great Wall" will definitely not be released this year. As for when it will be released next year, it is still undecided. Of course, there is no rush to promote it, and the time is very loose.

"Your movie will be released next summer." Chen Fuhai said, "This movie will be released on May [-]st, Mid-Autumn Festival and National Day, or when?"

"Are there any other films released by the company during the summer vacation?" Marin asked, ""Sword Immortal 2"?"

A superhero movie like "Sword Fairy 2" is indeed suitable for summer release.

Moreover, in terms of time, it is completely fine.

"The post-production of "Titanic" is completed. Let's talk about it after you have watched it. There is no rush." ​​Mu Chen thought for a while and said.

Both Chen Fuhai and Ma Lin were somewhat puzzled.

The summer file has a long time span, and it is completely possible to release two blockbuster films.

Isn't Chenxi Film and Television always like this in the past, just take two blockbuster films and dominate the entire summer schedule?

The original version of "Titanic" not only dominated the global box office for many years, but also the film with the most amazing release time.

The long release time indicates that the popularity of the film lasts for a long time.

It is not uncommon for a film to crush the entire schedule. "Wolf Warrior 2", whether it is the original version or the Mu Chen version, has done it.

"Titanic" may not be able to do it.

If so, then there is no need for the company to release two films in the summer.

Chen Fuhai and the others were unclear, but they didn't say much.

The schedule of "The Great Wall" itself is not urgent.

Not long after, the post-production of "Titanic" was completely completed, and many people came to watch the finished film.

In addition to the people from Chenxi Film and Television, even Harvey and other people from Dream Film Industry also came.

Even Zhang Gang and other directors who are familiar with Chenxi Film and Television all came here, wanting to have a glimpse.

Mu Chen's videos are already attractive.

What's more, before the filming of this film, Mu Chen bluntly said that he wanted to hit the Oscars and compete with Scorsese's "Dawn".

At the beginning of filming, he dared to bluntly say that he wanted to hit the Oscars, and Mu Chen was probably the only one.

This film, which Mu Chen confidently hit the Oscars, naturally aroused the curiosity of everyone in the circle.

And the film clearly did not disappoint them.

At the end of the film, the three-hour film did not make people feel long, especially at the end of the film, many people were moved to a mess.

Among them, many female viewers had red eyes.

Look crying!
People who watch the finished film are all people in the film industry.

Even if they cried, what about the ordinary audience?

"Director Zhang, how about my video?" Mu Chen looked at Zhang Gang with a smile.

Zhang Gang and Chen Mouzhi looked at each other.

"No wonder you are so confident, insisting on re-winning the Oscar before the release." Zhang Gang said with a sigh.

How could he fail to see how this movie was.

Shocking Oscar is definitely qualified.

"In the face of a disaster, it is easiest to highlight the deepest things in human nature, the beautiful and the ugly." Chen Mouzhi shook his head with a sigh.

He was blown away by the film.

This is another film with an excellent fusion of commercial risk and artistry.

"How does diaosi defeat the tall, rich and handsome, and achieve an unforgettable love." Marin said with a smile, "This kind of cross-nationality, cross-age, cross-gender and cross-cultural, all kinds of audiences can understand and be moved. The film is very close to the psychology and desires of the current audience. Love without hierarchical concepts and love that transcends worldly prejudices has the effect of tearing in any era."

"The big ship 'Titanic' holds two things, love and disaster." Zhang Gang said.

As for the different emphases of Chen Mouzhi and Ma Lin, it may be because of their age!
(End of this chapter)