gossip dad

Chapter 794 The Most Fierce Endorsement Competition of the Year
"Xu Yuan is indeed a senior in the industry, but our family Xiao Zhan and Xu Yuan don't have any competitive relationship." A certain artist agent said, "This beverage brand took the initiative to find us, and it was very early."

"So far, we have not received any news that Xu Yuan has also received an invitation to endorse this brand."

"So please be rational. There are no unscrupulous media saying that Xiaozhan is robbing Xu Yuan's endorsement. These are all false statements. Fans of Xiaozhan, please try to restrain yourself and don't attack Xu Yuan on the Internet. far and his fans."

"Just focus on being yourself."

The agent responded positively to some things in front of the media, but turned around and went to the public relations, and continued to hype the small battle, successfully defeated Xu Yuan, and won the endorsement of Huiyuan Group's beverages and other news.

It is difficult to get on.

Even if there are no difficulties, create difficulties.

Who wouldn't be envious of Xu Yuan's heat?

Xiao Zhan himself is a traffic star who has been operating. He guides fans to hit the rankings. It seems that his achievements are outstanding, but in fact this is just an illusion.

What's more, the brokerage company cooperates with the behavior of celebrities and fans to collect data behind the scenes. Whether it is the celebrities themselves or the fans, they are kept in the dark.

It's not too much for a third-rate star to be promoted to a celebrity position and generate second-rate data, as long as you dare to invest and don't be afraid of losing money.

But for a third-rate star, it is too much to have the data of the king of heaven and the queen of heaven.

Pretty off-putting.

But how restrained are Xu Yuan's fans?
This wave of operations by this broker did not get the response and enthusiasm he wanted.

"Xu Yuan, you are already an adult star, you have to learn how to tear up pens by yourself, don't bother our fans."

"That's right, I usually only watch Xu Yuan's movies, TV series and scandals with female celebrities, not male celebrities."

"Hahaha, I would still be interested if what they were spreading was a scandal, but it turned out to be an endorsement. How low-end it is."

"Is it Huiyuan's own enthusiasm? They want to sign Xu Yuan, and it depends on Xu Yuan's willingness! Huiyuan is no longer viable."

"I think it looks like this little fresh meat directed and acted on his own."

Xu Yuan's fans are almost like a ball of cotton, resigned to everything.

Only occasionally a few people would joke about it.

However, even so, the agent still seized the opportunity.

She used her trumpet to do it herself: "Do we need to direct and act in Xiaozhan? The V blog power list, since the second half of last year, has been taking turns with another fresh meat for a long time."

"The influence of V blog has been soaring in the past year. In the middle of this year, it has caught up with the millennium. They are on an equal footing and are number one together."

"The number of Chaohua fans and discussions has been ranked first since this year, and far exceeds No.2."

"Our Xiao Zhan has these achievements, so we need to compete with a middle-aged idol for endorsement? It was Huiyuan who asked us Xiao Zhan, please figure it out before we talk!"

After a wave of output, even Xu Yuan's fans couldn't hold back after all.

Slowly, controversy began to emerge on the Internet.

No matter what the method is, but under the operation of this agent, the popularity of this little fresh meat has indeed really increased.

This is called ability, although it is a bit disgusting, but from his point of view, there is nothing wrong with doing so.

However, this approach has certain risks.

A netizen named Xueyue Xiye may be a master of technology, and he directly used a set of complicated pictures to figure out the source of Xiaoxianrou's popularity.

The data shows that there are a number of IPs from small fresh meat companies on the Internet that will guide the public opinion, and then there will be special people to scan the data, making people feel that these are real.

For example, they keep guiding Xiao Xianrou to have friction with someone, which itself will attract ten people to watch, but they often create the effect of [-] million people watching.

Finally, take these data reports to the Ministry of Commerce, and then the Ministry of Commerce takes these things everywhere to find endorsements and cooperation.

Not every business person in charge of an enterprise is very professional. Many people decide everything based on data alone, and they choose high-data stars with a slap in the face.

To a certain extent, this has encouraged the business of swiping data.

Therefore, celebrities who pay attention to data collection are basically the kind of celebrities who receive endorsements frenziedly, and the benefits of frantic endorsements are not as good for celebrities as the number and stability of Gonggeng's works, which are pure consumption enthusiasm and fame.

A smart star will not do this, only a young idol who is manipulated by the company and has no dominance will fall into such a predicament.

The reality is, indeed.

In this case, the smarter idol will cooperate with the company and at the same time strive for the opportunity to take on big productions, and strive to take advantage of the company's support to take on more well-produced big productions.

Although tired, but the future heat is over, it is not without a chance to stand up.

And the idols who are addicted to such fake people, running commercial announcements every day, or receiving some works that are obviously money-circulating or money-laundering at sky-high prices, seem to be fulfilling, but once this stage is passed, the manufacturers will not be fooled once. It was the second time at the meeting.

At that time, if there is no work if there is no work, if there is no popularity if there is no popularity, even if you continue to follow the popularity, you will not be able to deceive others.

After all, the ability to carry goods can be reflected by data.

If a company is cheated, all companies can know, because a lot of data cannot be concealed in the industry.

This is something.

After Xueyue Xiye found out that Xiao Xianrou's data was falsified, Huiyuan was in a cold sweat.

They almost chose Xiao Xianrou's side, after all, the other party's stats did not seem to be inferior to Xu Yuan's.But Xu Yuan's fans are too sensible, and may not be able to drive consumption.

The fans of Xiaoxianrou are all young children, who are the main consumers of various beverages, and their purchase rationality is also low. From the book, it is indeed more suitable than Xu Yuan.

But if you exclude the data, if you say that Xiao Zhan has a stronger endorsement ability than Xu Yuan, the whole country will probably be laughed at by this joke.

In the era of big data, there are too many big data deceptions. If one does not pay attention, even an old horse will stumble.

The next day, Huiyuan official V publicly "refuted the rumors", saying that he had indeed had contact with the Xiaoxianrou team, but did not mention the endorsement.

At present, their first endorsement target is only Xu Yuan, and if Xu Yuan does not come, then they would rather vacate the male endorsement position.

Huiyuan's statement opened the prelude to this endorsement battle.

After that, three large beverage companies, Uni-President, Mengniu and Yili, also officially announced their pursuit of Xu Yuan.

For Xu Yuan, the four major beverage groups fought fiercely.

Next, a strange scene happened.

Before there was any response from Xu Yuan, the sales share of these four beverages unexpectedly increased slightly at the same time.

The month-to-month ratio explains everything, and they didn't engage in activities, but the recent sales are like a wave of promotional activities.

Why is this?
For what reason?
Just because of the official announcement to compete for Xu Yuan as the spokesperson, sales have already increased. If Xu Yuan is really signed, wouldn't Yili's sales miracle during the Olympics happen again?
All of a sudden, major domestic beverage groups began to make official announcements to chase Xu Yuan.

In the end, netizens were numb.

In the domestic beverage endorsement market, there are many heroes, and they are all waiting for Xu Yuan's response.

However, Xu Yuan was about to disappoint them.

(End of this chapter)