gossip dad

Chapter 795 Pepsi Delicious Nestle? (seeking subscription)

"In China, you have to make an idea. Now everyone is chasing you. Invisibly, it has increased consumers' expectations of you and improved your brand value." Ningmeng is opening a business with Xu Yuan and others. Remote video conferencing.

She has returned home.

"The current situation is very obvious. Whichever company you choose, their sales this year will definitely explode. It is definitely a win-win choice for you." Ningmeng said, "But if you don't make a decision for a long time, consumption This expectation of the buyer will turn into disappointment. It is a huge loss to your ability to carry goods."

"It's very likely that even if you endorse in the future, you won't be able to achieve such good results."

Ningmeng's analysis is not without reason.

The current sales growth of each company comes from Xu Yuan's popularity.

At this stage, everyone is using Xu Yuan's popularity for free.

Lemon feels distressed.

"Don't worry, just wait." Xu Yuan really didn't panic, he knew it well.

"What are you waiting for?" Ningmeng was puzzled, was Grandet generous?

Regardless of Xu Yuan's excellent welfare and treatment for the crew, he himself is very economical in spending money. Meng Xiaoxuan only spent [-] million soft sister coins, and he was lectured by him for nearly half a year!
"We have news from Pepsi." Meng Cen'er interjected.

Ningmeng was taken aback.

Pepsi!

The three largest beverages in the world are Pepsi, Coca-Cola and Nescafé.These three drinks had communicated with Ningmeng before, and then Meng Cen'er came back and took over the global business in an all-round way.

Compared with domestic beverage groups, these three companies are indeed superior partners.

After all, they have a global business. If they can become their global spokesperson, it will be much better than raging the domestic beverage market.

And looking at the market value alone, PepsiCo is about ten times that of several domestic companies.

That's not counting international influence.

In short, better is right!

Xu Yuan, have been waiting for this opportunity?
No wonder he was such a stingy person, so he was able to hold on.

Being plundered by so many domestic beverage groups but not fighting back, it turns out that they are using these companies to pluck their wool while accumulating popularity and waiting for bigger guys to appear.

But there is one thing to say, if they really sign up with them, then there may be the remarks about the Porsche incident again.

What is Xu Yuan helping Waiguo Capital, occupying the domestic market, helping others earn their own money, attacking their own companies, and so on.

Ningmeng has a headache, and she will probably be responsible for handling these matters when the time comes.

We need to expand the crisis public relations team again, otherwise we won't be able to handle it.

However, when Ningmeng was still dreaming, Xu Yuan gave instructions: "Reject them."

Ningmeng was taken aback.

Meng Cen'er was even more confused.

You asked me to talk to them, I talked for two weeks, and they agreed to all kinds of conditions, and now you say no?
"Brother Yuan, you... this is Pepsi!" Meng Cen'er was blinded.

"Listen to me, refuse."

"Okay." Meng Cen'er refused the other party, which made the representatives of Pepsi dumbfounded.

Could it be that the conditions are not favorable enough?

Impossible, this condition can be said to be extremely excessive, it is really not easy for Pepsi to agree, and the decision to give in was made after many internal discussions.

Could it be that during the negotiation process, there was something that disrespected the customs of the Orientals and violated their taboos?

No, Xu Yuan is easy to get along with and understands American culture very well.What's more, during the negotiation process this time, there are Eastern experts sitting on Pepsi's side to ensure that there will be no problems in culture and communication.

For this cooperation, PepsiCo has worked very hard.

In fact, the pressure on Pepsi has not been small.

Unlike Coca-Cola, which focuses on the development of beverages, PepsiCo has adopted a diversified development approach. In recent years, the beverage sector has been suppressed by Coca-Cola in all aspects.

Moreover, due to the year-by-year increase in profits in other areas, Pepsi's right to speak has been relatively reduced.

Under internal and external troubles, Pepsi urgently needs a strong global spokesperson.

Xu Yuan is the best choice.

So they retreated again and again, agreeing to all Meng Cen'er's requests.

Now that their pants are all off, you tell them no?

"Sorry, we feel the sincerity of Pepsi, but the regret is that we have unavoidable difficulties and decided to terminate the negotiation temporarily." Meng Cen'er followed Xu Yuanjiao's slogan, leaving a little thought for Pepsi.

As for Pepsi, the problem that needs to be solved is to find out what Xu Yuan's last resort is.

The biggest difference between large companies and small companies is not that large companies will not encounter troubles, but that their teams are very good at solving troubles.

Once a decision is made, it will be done, and failure is rare.

Xu Yuan, Pepsi is determined to win.

But Pepsi never thought of it.

They had just failed on their front feet, and before they had time to save them, someone released the news.

A senior executive of Coke announced on the social platform: "Pepsi has failed. Xu Yuan's team clearly rejected Pepsi. Coke will become Xu Yuan's best choice in terms of beverage endorsement."

A thousand waves were stirred up for a while.

Only then did domestic beverages know why Xu Yuan hadn't given a specific reply, because they were negotiating with industry giants like Pepsi and Coke.

The domestic beverage market is only the second choice, or even the last choice.

As for the major beverages in China, they are definitely angry. After all, they are also the big brother and the second brother in China.

Moreover, most of these companies still have some unhealthy ethos. It often happens that if you don’t cooperate with me, you look down on me, and we become enemies.

The commercialization is not pure enough, and it is mixed with too many subjective factors.

All of a sudden, all major companies secretly said that they would never cooperate with Xu Yuan, absolutely!
However, on the bright side, they publicly stated that they would continue to chase Xu Yuan and never give up.

While pulling Xu Yuan's wool, he secretly resisted Xu Yuan.

It embodies the shrewdness and stinginess inherent in some businessmen.

At this point, many people can't understand Xu Yuan's operation.

what does this mean?
Why offend so many people?
But soon, something even more incomprehensible happened.

According to sources, Xu Yuan's team once again rejected Nestle's invitation.

Talk about breaking up a family again.

And after the other party made efforts, Xu Yuan voluntarily refused to cooperate.

Now, only the Keke family is left.

This is tantamount to expressing Xu Yuan's intention.

……

"Nestlé clearly rejected our excessive request. Compared with Pepsi, their sincerity is not as good. They don't have an urgent need for spokespersons." Meng Cenerhui reported, "In fact, they They are in contact with Starbucks, if the cooperation is successful, they don't need a spokesperson at all."

"Very good." Xu Yuan nodded, the situation was much better than he imagined, at least Pepsi didn't refuse, "Now, you can maintain a friendly relationship with the person in charge of Pepsi, if my business with Kobe doesn't go well, then Pepsi will be able to get a chance to grab food, and I hope they can make good use of it."

Meng Cen'er's eyes lit up.

She knows it!

Xu Yuan is not that simple!
Xu Yuan is playing chess!
What is he trying to do?
"Hey, Kobe? See you at the outdoor basketball court of the Dream Hollywood Hotel at four o'clock tomorrow morning... You have lived there, and there is no outdoor court?" Xu Yuan dialed Kobe's phone, and the corners of his mouth raised slightly, "It's already Got it!"

"Remember to be on time. After all, we will have a big battle with Coca-Cola tomorrow. I don't want you to talk too much and affect my negotiation, so I am going to fight you in advance and let you sleep in the conference room."

"Why do you think a bullfight will exhaust all my strength?" Kobe was puzzled.

Xu Yuandao: "I heard that you have a habit, that is, after losing a bullfight, you will ask for another round until you can no longer fight."

Kobe: "Hua Q, you are so arrogant, I swear, I will blow you up!"

Xu Yuan: "It doesn't matter if you blow me up, I'm just worried about whether you will blow up the brand-new ball frame. After all, your blacksmith spirit has infected a generation! The sound of the falling pheasant is famous all over the world!"

(End of this chapter)