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Chapter 799 Xu Yuan's Real Purpose (Subscribe)
"Coca-Cola's Acquisition of BodyArmor Failed! "

The news made headlines this week.

That night, Coke executive Davis said: "Xu Yuan has never been a Coke spokesperson target. He is completely inconsistent with Coke's temperament. Such a spokesperson will have a negative impact on Coke's brand image!"

Davis's out of breath made people puzzled.

But after that, Kobe immediately spoke out for Xu Yuan: "After I retired, the most fortunate thing was to listen to Xu's advice three times. For the first time, he told me that I could consider making a cartoon, so he and I won Oscar."

"The second time, he told me that I should buy more shares in BodyArmor, a potential company, and my investment increased thirty-fold in three years!"

"The third time, during the acquisition negotiation with Coke, Xu told me that Coke valued BodyArmor at [-] million, but Davis told me it was [-] million."

"If Xu Yuan loses a world-class endorsement because of this, then I, Kobe, can accompany him. Although BodyArmor is not the top company in the industry, we are willing to give Xu a higher endorsement fee than Coke!"

Kobe deserves to be a character whose investment has increased by [-] times, and he can speak hard.

Look at this line, how overbearing.

Peanutton Post: "If Coke's offer is really [-] million, then the failure of this acquisition is not a pity. Maybe Coke should consider changing a project leader. You know, in Gatorade's Under pressure, in the past five years, only BodyArmor has made a breakthrough with Kobe. This is the only opportunity for Coke to enter the market in sports drinks!"

Luoshanji Daily: "Unfortunately, Coke's performance in this acquisition was so bad that they even lost the most suitable spokesperson for them. This may be a lose-lose result. Both Xu and Coke are welcome Waterloo."

Mosaic News Station: "Coca-Cola is so stingy, no wonder it has always been unable to surpass Pepsi in individual products. If it weren't for the efforts of Sprite and other products, Coca-Cola alone would have lost to Pepsi in terms of profitability."

Luoshanji Entertainment News: "Kekou played a bad game, but Xu Yuan also beat his own king bomb. Judging from the attitude of Nestlé, they will never restart the negotiation with Xu Yuan on the endorsement , Their explanation for this is only one sentence, that is, Xu Yuan does not respect Nestlé enough. I am afraid that the same is true for Pepsi, because Pepsi has given way more than Nestlé in the endorsement negotiations!"

A few days ago, Xu Yuan was so beautiful.

So in the past few days, the public opinion he encountered was so dark.

It seemed that overnight, he had turned from a darling among drink endorsers to an outcast.

If it was an ordinary young idol, he would have panicked when encountering such a thing.

However, Xu Yuan, who is the center of public opinion, ate hot pot with Kobe, Meng Xiaoxuan, Meng Cen'er, Jessica, and a crooked nut in the hotel suite.

And this crooked nut is Joe Cole, a Pepsi executive.

"Xu, thank you for inviting me to eat such delicious food."

After drinking and eating, Joe Cole chatted with Xu Yuan.

"Actually, we can help you out of the current predicament, Xu." Joe Cole revealed the real purpose of his invitation.

"Do you think I need help?" Xu Yuan looked at Joe Cole.

To be honest, judging from Xu Yuan's state today, Joe Cole can't see any panic at all.

It seems that whether he screwed up Kobe's acquisition case or ruined his own endorsement, Xu Yuan didn't take it to heart.

You know, it's not a small fortune.

This is almost one of the most eye-catching business practices so far this year.

"It's you who need help. Haven't you noticed it all the time, dear Joe Cole!" Xu Yuan took a document from Meng Cen'er and handed it to Joe Cole. Three years in the NBA, NFL and MLS, what do you find?"

"Combined with the regular season that has been going on for several months, can you see a few familiar names from it?"

"James Harden!" Joe Cole noticed several names almost instantly.

These players have excellent statistics this season.

If there are no major problems, then this season's regular season MVP player is likely to be Harden.

"Even if Pepsi and Nike can stop it, how many years can they stop it? Within three years, Harden will definitely be able to win an MVP." Xu Yuan continued, "There are also football and football..."

Xu Yuan talked eloquently.

And Joe Cole was stunned.

Seriously, is BodyArmor really just a beverage company, not a scouting company?

Almost all the players they sign are very talented. In three to five years, there are likely to be more than a dozen stars, including many superstars!

A Curry can make Under Armor jump from the world's second-rate sports brand to the world's third.

What about a group of super giants?

The future of BodyArmor looks bright.

And this means that Gatorade, a subsidiary of Pepsi, will usher in the strongest opponent.

This is definitely not good news.

"In addition, according to some paparazzi, Davis had certain financial problems during his tenure at Coca-Cola. If it is disclosed, then he is likely to temporarily lose his power in a short period of time. As for his successor, I think whether it is To make up for Davis' fault, or to compete with Pepsi, will not let go of the breakthrough point of BodyArmor."

"At that time, any price is possible."

"Do you still think that you are helping me? Joe Cole."

Joe Cole said nothing.

In fact, the reason why he came back today is because BodyArmor is like a thorn in the flesh to Pepsi.

The only good news is that Coke has not mastered this thorn, giving Pepsi a chance to pull it out.

After chatting with Xu Yuan, Joe Cole realized that he may have underestimated the threat of BodyArmor.

Pepsi absolutely cannot let BodyArmor continue to develop.

Either buy it, take a stake, or destroy it.

There is no other option.

There is no time to beat it down. Xu Yuan can obviously control the dynamics of Coke. If there is a problem with Davis, Coke will even take BodyArmor at a high price.

"Acquisition!" Joe Cole said.

"15 billion!" Xu Yuan said.

"Impossible. The valuation of BodyArmor is between [-] million and [-] million. There is no reason for us to spend twice the price to buy a duplicate product." Joe Cole shook his head. Pepsi already has Gatorade. The price is delicious. It's possible.

"This is your Pepsi business, you don't need to discuss it with me." Xu Yuan was about to get up.

"Investment, one billion valuation, 50.00% of the shares, how about it!" Joe Cole said again, and he can now see that Kobe next to him has been eating hot pot and ignored them.

Xu Yuan obviously has the final say on the matter of BodyArmor.

"We can discuss the amount of shares. After all, if you buy shares with the aim of destroying the company, then we will lose money." Xu Yuan smiled, "But these are details, we can leave them to professionals, right? .”

"However, I still have a small request. If Pepsi agrees, then I think we can meet in the conference room tomorrow."

"What request, is this the unspeakable reason why you rejected our endorsement invitation before?" Joe Cole remembered something.

"That's right. I want to use Pepsi's domestic sales channels in Huaguo!" Xu Yuantu finally revealed his real purpose after seeing it in a daze.

(End of this chapter)