Return to the countryside to engage in industry

Chapter 290
Boss Mao and Boss Wang were at a loss, and still didn't understand what Yang Zhenyu meant.

Yang Zhenyu said: "Boss Wang, Boss Mao, before calling you here, I checked the sales of jasmine tea in Qingjiang County. Except for online sales, most of them are digested by the local area of ​​Qingjiang County, and some of them enter the surrounding counties. Only A small part of them went to the urban area or went out of Yushi. Most of your customers are supermarkets and non-staple food stores, and you sell them by ordering noodles."

Boss Wang and Boss Mao glanced at each other, and looked at Yang Zhenyu in astonishment. They didn't expect him to do such a detailed market research.

The confidence of the two in Yang Zhenyu increased a bit.

Boss Wang said: "Mr. Yang, besides lowering the price, what else do you need us to do? Just tell us."

Yang Zhenyu said: "I can help you expand the offline market. The method is very simple. Use our company's existing channels to sell your tea. There is a high degree of overlap between my customers and those of Qingjiang County Tea Factory. Most of them are Some choose to get goods from Zhao Cheng’s tea factory, if you are willing to lower the price appropriately, I can introduce the company’s customers to you.”

The two probably understood that Yang Zhenyu was willing to share customers with them, and coupled with the price advantage, tempted customers to choose one of the two.

If you want to buy goods from Pentium Agricultural Trade Company, such as the old cadre liquor and vermicelli produced by the company, you must choose the jasmine tea they produce. It sounds a bit forced, but customers can order tea from them at a lower price. As far as customers are concerned, they must be willing.

The intention of Yang Zhenyu to ask the two tea merchants in Wang Mao to cut prices is to lure customers with profits and make customers feel that they have taken advantage of it, rather than forcing customers to choose one of the two.

Doing so will not have too much impact on the original customers of Pentium Agricultural Trade Company, and it may have a positive impact. After all, they get cheaper tea through Pentium Agricultural Trade Company.

"Mr. Yang's method is feasible!", Boss Wang thought he had found a great bargain, "Mr. Yang, I am willing to share customers with you."

Boss Wang and Mao knew the reputation of old cadre baijiu in Qingjiang County, and basically every non-staple food wholesaler and supermarket sold it. Yang Zhenyu proposed the idea of ​​sharing customers with them, and they must have made money.

At this time, the two thought that this was the benefit of joining the e-commerce platform, and thanked Yang Zhenyu and the government in their hearts.

In fact, Yang Zhenyu played a big game of chess, and the customers of the two tea merchants, Wang Mao, were completely unattractive to Benteng Agricultural Trade Company.

The result Yang Zhenyu wants is to force big manufacturers like Zhao Cheng to enter the e-commerce platform, and then extract 20% of the commission according to what Zhao Cheng himself said.

Not only Zhao Cheng, but also the manufacturers who choose to join later will be calculated according to 20% commission.

On the surface, the commission for staying on the platform has increased, but in fact there is still an unspoken rule. The 20% commission will naturally be equipped with equivalent services, and the e-commerce platform will also favor these manufacturers. Boss Wang and Boss Mao are the first to check in. After the platform producers see the difference, they will also be forced to increase commissions in order to get better services
In this way, the e-commerce platform can openly cut the leeks of these manufacturers.

Which of these manufacturers who choose to live on the platform wants to sell more things?

Yang Zhenyu's move is to grasp the manufacturer's eagerness to make profits.

Seeing the joyful faces of Boss Wang and Boss Mao, Yang Zhenyu smiled and said, "Boss Mao, Boss Wang, go back and discuss the pricing of the tea, and then contact our marketing department. I believe that once this plan is launched, it will soon It will have a substantial effect."

"Okay, Mr. Yang, we'll discuss it later." Boss Wang said.

"Mr. Yang, thank you very much." Boss Wang smiled.

The two came out of the village committee, still praising Yang Zhenyu, "Yang is always a person with a big picture, it seems that staying on the platform is the right choice."

"Now it is just helping us expand offline channels, and we will open up online sales channels in the future. I thank the government for thanking Mr. Yang."

The two drove back with a smile on their faces.

……

The most sold jasmine tea in Qingjiang County is packaged jasmine tea with a market price of 15 yuan and a net content of 150g.

The wholesale price of the tea factory is 8.9 yuan. After the two tea manufacturers in Wang Mao agreed, the wholesale price was reduced to 8.5 yuan.

Yang Zhenyu's plan took effect quickly, and the sales of jasmine tea at the two tea factories in Wangmao more than doubled within half a month.

Their sales are increasing, and the sales of Zhao Cheng's tea factory are naturally decreasing.

Zhao Cheng is very sensitive to the market reaction. There must be other reasons for the sharp drop in sales when there are no quality problems in the tea.

He followed Wang Mao's two tea merchants down to find out the reason.

He also knows that the price reduction of the two tea merchants in Wangmao is just a tempting factor. What really plays a role is the operation of the e-commerce base in Qingjiang County, and the operation right of the e-commerce base is in the hands of Pentium Agricultural Trade Co., Ltd., and this company must be behind it I'm playing tricks.

It’s not that it’s not justified. If you have an e-commerce base that doesn’t work hard on online sales, but instead helps others to grab the offline market, even a fool can understand the reason.

What made Zhao Cheng more worried was not just the decrease in sales of the tea factory. Through this incident, he gradually felt that the major manufacturers in Qingjiang County would be integrated into a circle. The base is the link between them.

The nature of this e-commerce platform is completely different from that of social organizations like the Qingjiang County Entrepreneurs Association, because the operation right of the platform is in the hands of a company. When the platform grows bigger, it will show its fangs and start sucking blood. Those who don't want to be sucked by it will be kicked out.

And a foreign businessman like Zhao Cheng might be squeezed out before the platform becomes bigger. After all, he is not the only tea businessman in Qingjiang County.

Although the platform is under the banner of the government, it is following a typical market routine.

What the local government wants to see is nothing more than revenue and taxation, as well as the gorgeous appearance of the platform.

On the one hand, Zhao Cheng admires the operator of this e-commerce platform, but on the other hand, he feels the crisis.

He had underestimated this Benteng agricultural trade company too much before.

Zhao Cheng walked into the office and opened the drawer, rummaged through it, took out the business card Wang Chunyan had left at that time, and contacted Wang Chunyan, wanting to chat with her about cooperation.

Now for Zhao Cheng, the only way to avoid being squeezed out is to join. Taking advantage of his relatively solid foundation, if he joins early, he might be able to swallow up small tea merchants like Wang Mao.

He feels that whoever brings more benefits to the platform will be more biased by the platform, and wait for the right opportunity to eat the small and protect the big.

After receiving the call, Wang Chunyan chatted with Zhao Cheng for a while, and asked Zhao Cheng to come to the company to talk according to Yang Zhenyu's instructions.

Zhao Cheng guessed that Wang Chunyan would reply him like this, because he refused when Wang Chunyan took the initiative to come to the door before.

Zhao Cheng responded to Wang Chunyan and drove to Yangjiawan Village in the afternoon.

Wang Chunyan came out to greet her and said, "Hi, Mr. Zhao, our Mr. Yang is waiting for you in the office."

Zhao Chengdao: "Didn't I talk to you this time?"

Wang Chunyan said: "No, Mr. Yang said that for a big client like Mr. Zhao, he wants to talk to you in person."

(End of this chapter)