Return to the countryside to engage in industry

Chapter 377 Bringing the attention of the city

When Yang Zhenyu deployed the watermelon planting plan, he specially invited Qian Wenxue and Li Bo to dinner with the big leaders of the county. On the one hand, it was to cooperate with the county to do some image projects; The mainstream media's propaganda left a little impression on Yangjiawan Village in the city.

Yang Zhenyu felt that taking advantage of this opportunity of watermelon harvest and sales, he would make the publicity bigger and try to draw the attention of the city.

If the industry in Yangjiawan Village wants to go out and go to the whole country, the relationship in the city must be well established.

Now the opportunity has come. The Yu City Rural Revitalization Bureau has just been established, and villages like Yangjiawan Village need to set an example.

If we can get the support of the city this time, we can take another big step forward.

The cadres of the village committee and relevant personnel of the company entered the conference room of the village committee one after another.

Yang Zhenyu took a look, everyone was almost here, and started directly, putting the watermelon Yang Wenju carried in front of him, "This is the watermelon that Yang Wenju picked in the three groups of fields yesterday, and the inside is already red. According to Yang Wenju's experience, The first batch of watermelons in the village will reach the market sales standard in about ten days, so today’s meeting is also held around the next watermelon sales work.”

The participants picked up their pens and began to take notes seriously.

Yang Zhenyu deployed: "First of all, it's about the sales channel. During this time, I've been busy with this work.

It can be roughly divided into two directions.

One: Wholesale.

Now I have a WeChat group in my hand, and there are more than 200 fruit sellers in the group, from Qingjiang County, surrounding districts and counties, and nearby towns in other provinces.

Don't underestimate these fruit sellers. I have roughly calculated the township market. From the beginning of sales of watermelons to the end of the fruit period, it is absolutely no problem to help us sell hundreds of thousands of catties.

After I got down, I gave this ** to Liu Zhou from the marketing department for management.

Liu Zhou, you post the group news in time to inform these fruit sellers of the arrival time, and you can accept reservations, but you have to pay [-]% of the deposit.

You are also responsible for organizing the sales on the grower's side. Since there are not enough manpower, they will be drawn directly from your marketing department. "

Liu Zhou took a note, "Mr. Yang, is the wholesale price calculated according to the wholesale price of the place of origin?"

"When I built this group, I promised to give them the price of the land, but in the process of organizing sales, you should be flexible and set prices flexibly according to the needs of customers. The price fluctuates between [-] and [-] cents.

After all, we are close to the place of production, which saves them a lot of transportation costs, and it is also a good thing to earn an extra ten or two cents. "Yang Zhenyu said.

Liu Zhou nodded in response, "I know what to do."

Yang Zhenyu went on to deploy: "In addition to the channel of WeChat group, I also opened a wholesale department in the Qingjiang County Chengdong Wholesale Market. When the time comes, I will send some to test the water. If the sales are good, I will continue to send.

I don't think it's a big problem to sell tens of thousands of catties. I will leave the delivery to Yang Chuan. I will send you the phone number of Su San in the wholesale department later. "

Yang Chuan let out a "hmm".

"The last and most important channel for wholesale is the Shuangfu Agricultural and Sideline Products Wholesale Market in Yushi, which is the largest wholesale market in Yushi.

I have discussed with several large fruit wholesalers in it some time ago, and they will send a convoy down to collect the goods, and it is estimated that they can sell about 100 million catties.

At that time, Liu Zhou from the marketing department will go to talk to them. "

"After talking about the wholesale channel, the next step is the retail channel. There are two main retail channels, online and offline.

Offline channels are relatively simple, currently limited to a few large supermarkets and fruit chain stores in Qingjiang County, and the sales volume will not be too high, so valuable watermelons must be placed here, with Qilin melons and seedless watermelons from the first-class real estate in the village as the main products. host.

Let Yang Song do this work, you can go directly to Boss Hu or Manager Wang of Jiafeng Supermarket, and just report my name. "

Yang Song nodded.

Yang Zhenyu: "Online sales are a big part of retailing. In addition to our own Cunkou Xiaobu APP e-commerce platform, Taobao, JD.com and other online stores should also join in.

The company recruited three full-time streaming anchors, Feng Jiajia, Cai Li, and Zhou Yanhong, it's your turn to perform.

I have been paying attention to your live broadcast, and the progress is still very large. There are some details that need attention, such as facial expressions, full emotions, and driving consumers with passion. "

Feng Jiajia, Cai Li, and Zhou Yanhong smiled. They were very happy to be praised by the general manager at the meeting. At the same time, they also knew their own shortcomings, and they will gradually improve in the next live broadcast with goods.

Yang Zhenyu looked at Liu Juan: "The Douyin part is still left to you. We have cooperated with us before, such as Teacher Luo Yonghao, etc., and then talk to them.

There is no need for a special session. It would be better if the cooperation model can be used to increase the rebate and avoid the pit fee.

When talking, the title of Qingjiang County Party Committee and County Government was also added. "

Yang Zhenyu said with a smile to the people present: "We are also a rural revitalization industry that the county mainly supports."

Everyone understood Yang Zhenyu's meaning and laughed too.

"After talking about the sales work, let's talk about an important matter." Yang Zhenyu's face became serious, "Leave this matter to Yang Fan from the good store, and Chunyan will also help to give pointers. You have more dealings with government agencies. , if you still have questions, please contact me and Zhang Zhishu directly.

Now we are talking behind closed doors, and I will tell you the truth. The county’s support for us is what we have won by ourselves, but the leaders headed by Secretary Zhu still prefer eco-tourism like Longsheng Village. project, so we can only follow behind to taste a little bit of sweetness.

Take the loan as an example. For the 1000 million yuan for the repair of the office building, Sister Yang had to travel several times to get the loan. The efficiency is too low, which is not conducive to our progress.

In addition, tax and industrial subsidies, the support is not satisfactory.

In the next step, we need to raise the importance of the city. Some time ago, the Yu City Rural Revitalization Bureau was just listed, which is a good opportunity for us.

First of all, let the leaders know the actual situation that our village is struggling, and then mention the importance they attach to the industrial development of Yangjiawan Village.

This time, we just took advantage of the opportunity of the watermelon harvest to make a big publicity. If we can be established as a model of rural revitalization by the city, our village will have a much easier time in the future. "

Zhang Mingkang stared at Yang Zhenyu dully, and it took him a long time to recover. He didn't expect that Yang Zhenyu had already thought of this step.

Everyone realized the importance of this matter from Yang Zhenyu's expression and tone of voice.

Yang Zhenyu finally concluded: "Whether you can succeed or not, you have to gamble. To use a rural saying, if you gamble, you can turn a bicycle into a motorcycle."

Seeing Yang Zhenyu smile, everyone also laughed.

Zhang Mingkang said: "Director Yang has arranged everything very clearly. Everyone knows the stakes. The next thing we have to do is to build walls and tiles on the frame that Director Yang has drawn. Let's work hard together."

(End of this chapter)