Return to the countryside to engage in industry

Chapter 378 Documentary "New Village"

After the work arrangement is over, in order to increase the enthusiasm of everyone, we have to give them some sweets to eat.

The watermelon planting plan does not belong to the company's business scope. The idea of ​​collective planting, management, and sales proposed by Yang Zhenyu continues the idea of ​​the cooperative, and this work is not the responsibility of the company's employees.

But the village needs him to take the lead in doing these things, so the watermelon planting plan working group was established.

Yang Zhenyu said: "It's the same as when we sold bacon last year. After the watermelon is sold out, 10% of the total profit will be raised as a management fee, which will be distributed to everyone at that time."

Even if there is no such remuneration, the participants here will do this matter seriously, and their current ideological consciousness closely follows Yang Zhenyu.

But Yang Zhenyu has always distinguished between public and private, what should be his own is his own, and separate accounts are settled.

After the meeting, Yang Fan and Wang Chunyan went back and started discussing how to do this publicity?
Wang Chunyan has a lot of experience. Calling Liu Juan's classmate Yang Tao over to listen to it together is like giving her an on-site training class.

"First of all, we need to clarify the purpose of this publicity. Director Yang made it very clear at the meeting, to make the city pay more attention to Yangjiawan Village. To put it more directly, it is for the city to see.

For this purpose, the themes or slogans I have determined must be positive and focus on mainstream media.

Secondly, if you want to increase its influence, you must resonate with the majority of netizens. Since it is a propaganda for rural development, the elements you add must be inseparable from hard work and simplicity, but I think we have to add another important element this time! "

Yang Fan and Yang Tao watched Wang Chunyan, waiting for her answer.

"New!", Wang Chunyan said confidently, "From a certain perspective, Yangjiawan Village has already moved ahead of the major social theme of rural revitalization, so we not only want to show the struggle and revitalization process of Yangjiawan Village in the propaganda , but also to add the new look of Yangjiawan Village.

During the meeting, I have been thinking about the theme of the promotion, now I have some ideas, what do you think of the theme of "Xincun"? "

Yang Fan and Yang Tao nodded at the same time.

Yang Fan answered: "This theme is very good, I think we can still use video promotion.

On the one hand, in terms of video production and editing, the technical department of the company is very mature and can be competent for similar work

On the other hand, in the final analysis, it is still the era of short video traffic, and this method can attract more attention.

Of course, we have to write similar propaganda articles and publish them in the name of the Yangjiawan Village Committee or Qingmu Township Propaganda Department. "

Wang Chunyan clapped her hands and said, "Yang Fan, you and I have the same thoughts.

You write a specific plan now, give it to me to look at it, and then discuss it with Director Yang after it is finalized. "

"I'm going to collect information now." Yang Fan told Yang Tao, "Yang Tao, come here to help. This is your first actual combat in the company. If you do well, you may become a regular in advance."

No matter the tone of Yang Zhenyu's speech at the meeting just now, or the discussion between Wang Chunyan and Yang Fan after coming down, we can see the importance of this matter.

Carambola also started to move.

After two days of discussion and modification, Yang Fan finally sent a complete publicity plan to Yang Zhenyu's office.

After watching it, Yang Zhenyu put forward his own opinion, "I agree with the theme and method of publicity you have determined, and I personally suggest that it is better to make the video of "New Village" in the form of a documentary.

It can be said that earth-shaking changes have taken place in Yangjiawan Village in the past year. You and I, and the villagers in the village are all witnesses. Several Douyin accounts operated by the company have posted some videos that fit the theme. You can choose some clips to make this Documentary, in addition, you can go to the village to interview villagers, ask them how they really feel, listen to their opinions, focus the camera on their daily life, and focus on their happy smiling faces.

Finally, it is processed through technical means, adding some elements that can render emotions, such as music and so on.

I think this kind of video is more shocking and more in line with the trend of the times. What do you think, Director Yang? "

Yang Fan was refreshed, "Mr. Yang raised something we didn't expect, and I will communicate with Mr. Wang later to try to implement it as soon as possible."

Yang Zhenyu nodded with a smile: "The thing has been made, and your boss Wang is better than me in the subsequent publicity methods. Just talk to her directly."

"Okay, Mr. Yang."

Yang Fan returned to the e-commerce platform on the third floor with the plan, and repeated Yang Zhenyu's opinions in full.

After hearing this, Wang Chunyan smiled slightly and said, "Boss Yang always sees things from a deeper perspective than we do, so just do what he says.

Carambola will go to the village tomorrow to interview villagers. No, it should be a daily conversation, which is more real.

Yang Fan and the technical department sorted out the required video materials as soon as possible.

The workload is not too big. When you are not in the company, I will do it by myself, and I will try to see the finished product within two days. "

Yang Fan and Yang Tao nodded.

The full version of the documentary "New Village" was handed over to Yang Zhenyu on a weekend night, and the technical department worked an extra shift to make it out. There are so many touching stories in the development process of the village, and I only care about leading the villagers forward.

Although it is only a short video of seven or eight minutes, the spirit shown is inspiring.

Yang Zhenyu was very satisfied, and showed it to everyone at the regular meeting on Monday.

The person who is more emotional than him is Zhang Mingkang. Zhang Mingkang has stayed in Yangjiawan Village for a longer time. He knows what Yangjiawan Village looks like when it is the most difficult time. This video is like a spike in his chest. Eye circles are red after watching it.

After the video was played, the meeting room was unusually quiet.

Yang Zhenyu smiled at this time, "Have you seen it? This is the "New Village" created by everyone. It will write a glorious page in the trend of rural revitalization. I believe that Yangjiawan Village can go out of Qingjiang County , out of Chongqing, and even abroad.

This video is too shocking, and I firmly believe that after it is released, it will definitely attract widespread attention from all major media in the society.

It will also attract the attention of the city, so our goal will be achieved. "

Yang Zhenyu's speech also infected the colleagues present, his eyes were shining with light of hope.

After Zhang Mingkang calmed down, he stood up and preached passionately: "The struggle of this poor mountain valley is about to set off a turbulent wave in the great trend of rural revitalization.

Folks, the results of our efforts are remarkable. "

In the impression of Yang Song, Wang Mei, Yang Fengxian and other old village committee members, Zhang Mingkang had never heard such a profound and eloquent speech, so they couldn't help applauding.

"What Zhang Zhishu said is very good, we have to tell the whole society now that there is such a group of people who are rushing out of the valley through unremitting efforts.

After the meeting, Chunyan will send out this video and use our existing media channels to publicize it. "Yang Zhenyu arranged.

(End of this chapter)