Return to the countryside to engage in industry

Chapter 393 I Have Everything You Want

Manager Huang said very seriously: "Mr. Yang, it is undeniable that you are a trustworthy partner, but since the establishment of the Jiaguohui brand, the relationship with partners has always been the relationship between wholesalers and buyers. Understand the reasons why brand chain stores like ours refuse to sell rebates."

The words are direct and firm.

Yang Zhenyu could guess what Manager Huang was thinking at this time. He must have felt that he wanted to use the brand advantage of Jiaguohui to promote and promote his products.

After the product has a certain influence, it kicks Jiaguohui away, produces and sells itself, and obtains greater profits.

Moreover, if the cooperation model of sales rebates is adopted, their independent pricing power will be weakened, and the result will not only be a reduction in profits, but also give people the impression that Jiaguohui is engaged in the sales of OEM products.

Similar to Nanjiren and Playboy on the Internet, this is undoubtedly a devastating blow to a brand that has accumulated high-quality customers through long-term operation.

However, Yang Zhenyu also has a certain negotiating advantage in his hands, and it is not what Manager Huang guessed, just wanting to be empty-handed.

Yang Zhenyu took another sip of tea, smiled at Manager Huang, and said, "Mr. Huang, if all [-] catties of watermelons are given to Jiaguohui, can you eat them?"

Manager Huang said truthfully: "Mr. Yang, Jiaguohui has more than 20 stores in the capital, many of which are located in the most central and densely populated areas of the city.

For example, the Panjiayuan store, Fangzhuang store, and Joy City store on the East Third Ring Road, as well as boutique stores in commercial centers such as Wangfujing.Practically speaking, even if it is 30 to [-] jins, we dare to take over, of course, the premise is the recognition of your products. "

Yang Zhenyu chuckled, "That's even easier, I'll give you all the [-] jin, so that you won't worry about me using the brand influence of Jiaguohui to promote and promote.

After all, after the sale, the profit is still in the hands of our two families. "

"Mr. Yang, even if this is the case, we will not accept the rebate sales model." Manager Huang still insisted, "The quality of your products is impeccable, and you can definitely draw up a wholesale price that you think is reasonable. Give it to us, and we'll price the sale ourselves."

Manager Huang also saw that Yang Zhenyu was determined to make a profit from the retail sales.

What Yang Zhenyu originally thought in his heart was to propose a 20% sales rebate first, and to cover Manager Huang's words. From the analysis of the current situation, 20% may not be open.

However, he presupposes more than 20% rebate, 30 to 40 is acceptable, because the fruit price of Jiaguohui is high.

Yang Zhenyu was still not in a hurry to increase the rebate ratio, and first he had to solve the problem that Manager Huang was most worried about. Yang Zhenyu took out his mobile phone, clicked on Douyin, and entered the name of "Sister Liu".

Immediately, the bustling scene of Sanyuanli market popped up, and the popular entry at the bottom of the video showed: Sanyuanli's warm-hearted sister sends coolness in summer...

"Manager Huang, please watch these videos." Yang Zhenyu handed him the phone.

Manager Huang looked at Yang Zhenyu suspiciously, then took the phone and flipped through it.

Similar to #星星同样水瓜#, #this year’s most sweet watermelon# entries popped up.

Manager Huang seemed to understand what Yang Zhenyu meant.

Yang Zhenyu said: "You can also open Weibo and search. Although Jiaguohui has a high reputation in the capital, can it be compared with these big stars in the capital circle?"

Manager Huang pressed the lock screen button, returned the phone to Yang Zhenyu, and said puzzledly, "Mr. Yang, since you have already gained fame through the Internet, why do you still come to us to cooperate? It stands to reason that you should have no shortage of sales? "

When asked the most important and practical question, Yang Zhenyu also answered honestly, "Manager Huang, the Internet is a very magical platform, and the trending searches are different every day. How long can sister Liu's popularity last? You should also know in your heart.

Although the Sanyuanli market is favored by many celebrities and rich people, its market positioning is after all geared towards the public, and it cannot compete with high-end brand stores like Jiaguohui.

The same melon is placed in the Sanyuanli market, 69 yuan a catty, and there must be more people who look at it than buy it. When it is placed in Jiaguohui, I believe there must be more people who buy it.

The Sanyuanli market can't hold so many goods, and once the heat drops, sales will drop significantly.

Of course, I can also take advantage of this enthusiasm to choose to cooperate with other companies, such as your old rival Guoduomei. I believe Guoduomei can also see the market value of this Huang Xiaoyu in front of me, but considering that Mitutoyo has been Since the friendship and cooperation with you, I will contact you at the first time.

If it were Mr. Zhu today, I think he would make the same decision as me and invite you, Manager Huang, to come to the office to talk. "

Manager Huang listened carefully.

He has to admit that Yang Zhenyu's negotiating ability is higher than that of Zhu Xingnong. He can grasp what you worry about and what you want, and convince you bit by bit with the actual benefits brought by the product.

Manager Huang raised his head and said, "Mr. Yang, how much rebate can you give us?"

"30%" Yang Zhenyu raised his hand and gestured for a three.

Manager Huang is aware of the unspoken rules in the circle. Generally, supermarkets and fruit retail stores only charge 20% of the supplier's fee. This is because the supplier is responsible for the loss and transportation costs.

Seeing that Manager Huang was lost in thought, Yang Zhenyu chased after the victory, "Manager Huang, to put it more bluntly, it is just to let Jiaguohui vacate a small position, and the benefits of this small position can be estimated.

You don't need to bear any expenses for the product, and you can get a rebate higher than the market price.

As I just said, this year's melons are all given to Jiaguohui, so there is no threat to the brand reputation of Jiaguohui.

To sum up, income, fame, brand influence, I have everything you want, but I just changed the way of cooperation, or let you give some discounts to your partners, which is also for better cooperation in the future Lay the foundation..."

Manager Huang thought that his thinking was fairly clear. If someone less experienced than him came to talk to Yang Zhenyu, he would probably have been drawn into it.

"Mr. Yang, two questions. First, 30% is too little. We must guarantee that the watermelon should return at least 40% of the profit it deserves after excluding the cost. You will bear the cost of loss and transportation," Manager Huang said. .

This remark hit Yang Zhenyu's heart. Although the rebate point has increased, the price of Jiaguohui is also high, and the actual profit loss is less than 10%, at most about 4%.

Yang Zhenyu said bluntly, "Manager Huang, follow your wishes."

Manager Huang raised his hand and stopped: "Mr. Yang, there is another problem. I need to report this matter to the higher authorities so that they can make a decision."

Yang Zhenyu nodded and smiled: "Normal process, understand."

Reaching out to Manager Huang, he said, "Because of personal relationship, I should thank you for your support, Mr. Huang, and look forward to our cooperation."

Manager Huang smiled again, stood up and shook hands with Yang Zhenyu.

(End of this chapter)