Return to the countryside to engage in industry

Chapter 583
This is the first time for a good store to participate in the Double Eleven event. The promotion model has largely borrowed from several leading e-commerce platforms. It is the simplest and most effective way to follow the gourd, but it also costs a lot of money.

Yang Zhenyu didn't care how much money was spent on advertising bombing before the Double Eleven event. What he wanted was the effect. As long as the effect was good, it was worth spending a lot of money, because it was very possible to realize the traffic on Double Eleven.

In Yang Zhenyu's heart, he didn't intend to confront Biao Taobao JD. If you are satisfied, the company can still earn about 3000% of the cost of promotional activities and promotional activities on Double Eleven.

But what he didn't expect was that judging from the current popularity on the Internet, good stores are not far behind Taobao and JD. After that, it has been on the hot search list many times.

On the Douyin platform, because of the relationship between the shareholders and the Super Night Live broadcast partner, the exposure of Haodianjia even surpassed that of Taobao and JD.com, and its popularity exceeded 6000 million.

With the announcement of the guest lineup for the Double Eleven Gala on several platforms, the attention of the Super Store Super Night Club has also increased linearly.The star guest lineup of the super night party is not inferior to the other three e-commerce platforms. For star-chasing netizens, this live broadcast party of the good store is a must-see for them.

From the growth data of Weibo fans and Douyin fans, it can be seen that the Super Store Night Club has become a dark horse.

In addition, the platform data sent to Yang Zhenyu by the technical department also made him quite satisfied. Since Haodianjia announced that it will participate in this year's Double Eleven competition, the platform's various data have skyrocketed, and the number of registered users has exceeded 9000 million, and the average daily active The number of people is about to exceed [-] million. Although it is incomparable with Taobao and Pinduoduo's [-] million, it has already thrown a certain distance away from the third echelon. Yang Zhenyu is very confident that this number will continue to soar.

In addition to their own publicity and promotion and star effect, the reason for the success of the promotion of the double eleven activities of good stores is also to a certain extent. First, especially in recent years, the gameplay of Taobao’s Double Eleven event has become more and more complicated. In the end, consumers found that there were not too many discounts, and they had a certain resistance to it. Now a simple gameplay and discounts popped up. Visible new platforms will naturally attract the attention of consumers.

Not only that, there is still a week before the start of the double eleven pre-sale, and half a month before the double eleven event. Good stores have also gained a lot in the capital market, and the current market valuation has reached a level that makes Yang Zhenyu The shocking figures have attracted the attention of many capitals, and Yang Zhenyu is also full of confidence in the fourth round of financing.

Before the pre-sale started, Yang Zhenyu visited Luo Yonghao's e-commerce studio in Hangzhou again, and Li Jun, the boss who happened to hand it over to a friend, was also there.

"Mr. Yang, long time no see." Li Jun stood up and greeted the office door.

"Mr. Li, long time no see. I came to Hangzhou on a business trip some time ago and asked Lao Luo to invite you to have a meal together. He said that you are busy in the capital." Yang Zhenyu joked, "I was joking about Lao Luo at the time. , saying that you, Mr. Li, don't give me this face."

"Don't dare, Mr. Yang, Lao Luo and I know your current status better than anyone else. As soon as a good store goes public, you will enter the ranks of e-commerce giants. We also hope to cooperate with you more in the future." , how could you not give you face?" Li Jun explained.

Although Yang Zhenyu was joking, Li Jun felt that it was necessary to express his attitude. After all, the current momentum of good stores is too strong. As an interested e-commerce practitioner, it is very necessary for him to establish a good relationship with these platform bosses.

"When Lao Luo notified me last time, I really had something on hand and couldn't get away, but I didn't dare to slack off what you explained. I discussed a plan with Lao Luo that night and sent it to Mr. Shen." , Li Jundao, "This trip to Hangzhou is also to supervise the preparations for the Double Eleven Super Night."

Yang Zhenyu stretched out his hand and patted Li Jun's arm, "I can rest assured that Mr. Li and Lao Luo are doing things. They are old friends and old friends. Don't say those things that are out of the way. Mr. Li, sit down."

"President Yang, please!" Luo Yonghao invited.

The three moved to sit on the sofa.

"Lao Luo, report to Mr. Yang about the company's preparations for war." Li Jun said.

"Okay, Mr. Li." Luo Yonghao reported with a report in his hand, "Mr. Yang, so far, 25 anchors have been confirmed to participate in the double eleven live broadcast activities of Haostore, including 15 anchors who bring goods, celebrities Ten anchors, from the pre-sale on November [-]st to the end of November [-]th, will be stationed on the Haodianjia platform, and they will broadcast live in the form of special sessions for big brands, special discounts, and double eleven promotions. Carry out live streaming activities.

I and the top three sales anchors of the company will start two special live broadcasts of promotional activities on November [-]st and November [-]th. All ten participating stars will start special sales of first-line brands on the day of Double Eleven. Activity.

That's the current arrangement, Mr. Yang, do you have any suggestions? "

Yang Zhenyu nodded, "This arrangement is very good, and it maximizes the use of resources."

Seeing the smile on Yang Zhenyu's face, Li Jun felt happy. The pre-sale situation after a week can basically determine how much benefit he can earn from a good store by making friends this time.

Of the three people present, no one dared to pat their chests to assure what level the pre-sale performance could reach, but judging from the current publicity efforts and platform data, it must not be bad.

Li Jun enthusiastically said: "Mr. Yang, I couldn't have a drink with you last time. This time I will be the host. If it is convenient for Mr. Yang, in the evening, Lao Luo and the three of us will have a drink together."

Yang Zhenyu nodded: "I have no problem."

For the next period of time, until the end of the Double Eleven Gala, Yang Zhenyu will basically stay in the Suzhou and Hangzhou area. The company has Wang Chunyan in charge, and Shen Hua will help. There is basically no problem. He has to participate in the rehearsal activities of the Double Eleven Super Night Gala .

Pu Shu's re-arrangement of "Those Flowers" has been sent to him. His immediate task is to familiarize himself with the lyrics and music, and wait for the joint practice.

Zhou Yan's promotional song "Go Forward" written by Haodian for Double Eleven Super Night has been released. The lyrics are full of personality, the tune is majestic, and some elements of national style have been added, which has been well received.

Yang Zhenyu will perform this song at the double eleven super night party. For him, it is not easy to memorize the lyrics and keep up with the rhythm. Teachers from Zhejiang Conservatory of Music came to guide.

(End of this chapter)