Archived Financial Talent

Chapter 484 The Highlight Moment of the Red Moon
When the national market was just opened, foreign cleaning giant cleaning companies entered the Chinese market.

At that time, when the cleaning company first entered the Chinese market, they thought that they could get so many customers like them abroad, and they could also get a lot of customers here, but the reality taught them a lesson.

Because they did not investigate the market users carefully enough, they did not understand the real needs of market users. Therefore, in the first few years when they entered the market, their brand did not have any popularity in the market. Nothing special was achieved.

Later, the cleaning company sent a very powerful regional president here. After he came here, he didn't rush to hold a meeting with the company's people. Instead, he went to those supermarkets to visit and take a look. What is the difference between the product and other products? Why do giants like them have such good product quality, but they don't have many users.

The regional manager who observed secretly for a while soon found out the problem of their products here, and then began to worry about the people in the marketing department having a meeting to change the packaging style of their products. Later, the cleaning company began to gradually gain popularity in China. Until a few years later, it became the domestic cleaning industry giant.

Several years passed like this, and the cleaning company, which had been going smoothly, suddenly encountered a competitor.

Ten years ago, Red Moon Company was established. At that time, Red Moon was just a small factory, so the cleaning company did not pay attention to this factory with basically zero combat effectiveness. After all, they are now the leader in the domestic cleaning industry. It is even more number one in the international market. Are you still afraid of this small factory?
But such a humble factory has gradually formed a certain scale after several years of development, and has gradually become the number one in Jinling cleaning market. This company is Red Moon.

In 2003, Red Moon followed up the big event and launched a hand sanitizer product that became a hit. Following this product, Red Moon officially entered the national market, and also began to attack the city in the cleaning market.

When the cleaning company started to react and realized the threat brought by Red Moon Company, it quickly started to fight back, but it was too late. Red Moon Company had already harvested a group of loyal users in the national market and became a domestic cleaning company. The second largest company in the market.

However, in the following years of development, the market share of Red Moon Company has not increased, not only has it not increased, but has also declined. Although Red Moon is still the second company in the domestic cleaning industry, there are still a large number of newly established cleaning companies behind Constantly chasing.

If Red Moon Company does not make innovations, it is likely to be caught up by the companies behind, let alone the cleaning company in front.

Later, Luo Ping, the boss of Red Moon Company, made a decision to introduce capital to bring Red Moon Company to a new level, so Gaoling Capital became their best choice.

Gaoling Capital not only provided funds to Red Moon, but also brought advanced management technology and forward-looking market plans.

So before the 2008 Olympic Games, under the strong request of Gaoling Capital, Red Moon Company signed a contract with national diving athlete Guo Jing, so in the next three years, Guo Jing will become the spokesperson of Red Moon Company.

After the opening of the Olympic Games in 2008, Guo Jing became a diving champion in one fell swoop, and her reputation soared. In a short period of time, Guo Jing's fame entered thousands of households, as well as the Red Moon Company she endorsed.

This time Red Moon Company is really popular, and it is still not popular.

Many Red Moon products in supermarkets will be snapped up by Guo Jing's fans as soon as they are put on the shelves here. If Lin Feng sees this situation, he will be amazed. Isn't this the fan economy in a few years?
After Guo Jing became famous here, Red Moon's market share began to rise continuously. Originally, there was still a big gap between them and the industry's No. [-] cleaning company in market share. The market share has been evened out, and the two companies are currently taking the number one position in turn.

So a special scene appeared in the market. The cleaning company just finished a promotional activity. When the market share slightly surpassed the Red Moon company, the Red Moon immediately launched another marketing model. The promotion was stronger than that of the cleaning company. The company's market share instantly surpassed that of the cleaning company.

The cleaning company saw Red Moon's promotion, so it launched another promotion, which was even stronger than Red Moon's, and its market share began to surpass Red Moon's.

The two companies just kept trying to catch up with each other secretly, and neither of them convinced the other.

So much so that in the end, there was such a joke circulating in the market that once you encounter a product from the cleaning company on discount, you must not buy it, because in a short time, the same product will definitely appear on the Red Moon, but the price is lower than that of the cleaning company. Even lower product.

The two companies fought fiercely on prices. For consumers, the continuous discounts and promotions of the two companies are a good thing, but the cleaning products sold by the cleaning company and the Red Moon company are like dishwashing liquid. No matter how cheap you sell it, you can’t buy a few boxes to take home. Not only does this thing have a shelf life, but also the daily use is not much, so no matter how cheap the price is, they don’t have much demand.

As a result, this situation has led to the fact that although the prices of the products of the two companies are getting lower and lower, and the profits are getting smaller and smaller, the market share has not increased much.

This situation made the management of the two companies very distressed. Although it is very cool to suppress each other's competitors, when there is no profit, the feeling is even more refreshing, sour and a bit bitter.

Although the market share of Red Moon Company has not increased, the valuation of the company has changed from the previous 50 billion to 100 billion when it broke out that it signed a spokesperson contract with Olympic champion Guo Jing, and then its market share soared. , fully doubled.

Later, when Red Moon Company and the cleaning company kept taking turns sitting on the number one chair in the cleaning industry, funds in the capital market also began to be very interested in this cleaning company. After some research, more and more capital began to Throwing a high valuation is to hope to be able to buy shares.

So the valuation of Red Moon Company gradually changed from 100 billion to 130 billion, 150 billion, and finally 200 billion.

In the end, the domestic capital tycoon Hongshan Capital came out to speak. Red Moon Company was valued at 300 billion. At the same time, Hongshan Capital planned to invest 100 billion in Red Moon Company.

As soon as the news came out, Red Moon Company instantly changed from a street aunt's online celebrity product to a hot "sweet pastry" in the capital circle.

Red Mountain Capital is a leader in the domestic investment community. They all say that Red Moon is valued at 300 billion, which means that the company may be worth 500 billion or even 1000 billion in the future. After all, the classic investment cases of Red Mountain Capital are still It is circulating on the rivers and lakes.

So many people found out through investigation that, as early as before, Gaoling Capital had already invested in this company in the early days of Red Moon, occupying 40.00% of the shares. At that time, Gaoling Capital only used 5000 million US dollars. It took about [-] million yuan to get this part of the shares.

So everyone found that according to Hongshan Capital's valuation of 300 billion, the current 40.00% shares held by Gaoling Capital are worth 120 billion, and the income has more than 30 times.

Immediately, the investment of Gaoling Capital once again caused a commotion in the capital circle.

When Gaoling Capital invested in Dangdang.com, many people were not very optimistic about it. As a result, Star Group and Penguin have invested in Dangdang.com, and finally Dangdang.com was successfully listed abroad, and its peak market value exceeded [-] billion U.S. dollars.

Although the market value of dangdang.com broke through [-] billion U.S. dollars, the stock price began to fall continuously, but these did not hinder everyone's pursuit of Gaoling Capital.

Moreover, there are gossip rumors that the shares of Dangdang.com held by Gaoling Capital have actually sold most of the shares of Dangdang.com when the stock price of Dangdang.com was at its peak, and currently only a small amount of shares are left in hand. Even though the stock price of Dangdang.com has been falling continuously in the past two months, Gaoling Capital has made a lot of money investing in this company.

However, there are rumors that Penguin and Hongshan Capital did not have such good luck investing in Dangdang.com.

A week after Dangdang.com went public, the stock price has been rising sharply. Neither Penguin nor Red Mountain Capital sold their shares for cash. Later, Dangdang.com’s stock price kept falling, and these two companies did not sell their shares. Sell ​​your shares.

At present, the stock price of Dangdang.com has already fallen below the issue price. That is to say, if Penguin and Hongshan Capital withdraw from the secondary market at this time, the investment in Dangdang.com will really be worth a penny. Didn't make money, and lost money.

Some well-informed people also know that among Penguin's investment funds for Dangdang.com, most of the funds are privately provided by Penguin's boss Ma. When the market value broke through 1000 billion U.S. dollars, many people still envied Boss Ma's clever calculations, and the investment made a lot of money this time.

But what everyone never expected was that the development of things reversed so quickly, and the stock price of Dangdang.com started to fall continuously after only a week of soaring, causing Boss Ma's investment to disappear all of a sudden. The worst The money was earned by people like Boss Ma, that is to say, the losses were all his own real money.

But the worst thing is not Boss Ma. After all, no matter how miserable Boss Ma is, he is only caught by a stock of Dangdang.com, and the worst one should be Hongshan Capital.

(End of this chapter)