Archived Financial Talent

Chapter 485 Hongshan Capital's fleeting disadvantages

For Red Mountain Capital, 2008 may be a really bad year.

At the beginning of the new year, due to the impact of the financial crisis, Hongshan Capital’s foreign investments suffered heavy losses. Some investments lost half of the investment funds, and some investments even lost their principal.

Shen Peng saw that the foreign market was not very good, so he planned to place all his bets on domestic industries, so this year, Hongshan Capital kept making sales, and every time he made a big deal, he often shocked the entire industry.

In order to launch a price war and defeat other e-commerce companies, Taobao Company introduced Hongshan Capital, and Shen Peng and Taobao Company’s boss Ma are also good friends, so the cooperation between the two companies soon came to an end. It's done with my approval.

Since Taobao was already planning to go public abroad, Shen Peng was not polite, and directly spent 100 billion yuan to take [-]% of Taobao's shares.

Hongshan Capital's high valuation of Taobao, which has not yet been listed, is nothing, and the most important show operation is still to come.

It has been said before that Shen Peng and Boss Ma of Ali Company are good friends. Since they are good friends, do you have the nerve to haggle over every detail with your friend?
I don't know what Shen Peng was thinking at the time. He actually put out 100 billion funds to invest in Taobao on the eve of Taobao's listing, and he didn't raise any excessive conditions. Even Taobao's stock price performance after listing does not have any requirements.

I don't know whether it should be said that Shen Peng is really big-hearted or trusts Boss Ma too much.

So after Boss Ma got the funds from Shen Peng, he quickly started to sweep domestic e-commerce, and drove out many shrimp soldiers and crab generals at once, leaving only a few giant companies.

Later, Taobao.com went to the market abroad, and on the day of listing, it really rose sharply, and the 100 billion invested by Hongshan Capital also made a lot of money.

But within two days of being happy, the stock market of the entire country M began to fall continuously, and the stock price of Taobao also began to fall continuously. Up to now, not only has it fallen below the issue price, it has even shrunk from the issue price in half.

If calculated according to the current market value of Taobao, the tens of billions of investment in Hongshan Capital’s hands has become 50 billions. This is still an optimistic estimate. If the influence of other factors is considered, it may be 40 billions left. up.

The blow here is not over yet, and Dangdang.com's big plan is also coming.

This round of downward adjustment of the stock market in country M not only caused the stock price of Taobao to plummet, but also Dangdang, which was listed there at the same time, was also greatly affected.

At the beginning, many people also thought that the stock price of Dangdang.com was just a temporary correction. After all, since the company’s stock price went public, it kept hitting new highs from 200 US dollars, and finally broke through to more than [-] US dollars. Breakthrough from the original [-] billion US dollars to [-] billion US dollars.

Dangdang.com's stock price trend in the past week of listing tells everyone that this company is a very good company. It's just that the market is not very prosperous at present, but once the market improves later, the stock price will definitely improve.

But the greater the hope, the greater the disappointment.

When Dangdang.com's stock price fell to $[-] a share, some people began to buy the bottom frequently, and the stock price fell to $[-] a share.

So many people who hesitated to enter the market before still entered the market to buy bottoms, and the stock price fell to [-] US dollars a share.

This will lead to more people entering the market to buy bottoms. After all, the stock price of Dangdang.com has corrected by nearly 50.00% from the highest price to the current price. took off.

So the rest of the people stopped hesitating and started to go in and buy the bottom.

As a result, everyone was disappointed. Dangdang.com slowly fell below $[-] a share under the watchful eyes of everyone, and then moved towards $[-] a share.

This time, all the people who entered the market to buy the bottom were dumbfounded. What is going on?

This is unscientific?
Although those investors were hoping in their hearts that God would shed divine light and a miracle would happen, they were doomed to be disappointed.

When Dangdang.com's stock price fell to $[-] a share, those who had bought the stock when it was first listed began to sell their shares. After all, their cost was very low, although at this time You will make a lot less money if you sell it, but overall you will still make money.

But those investors who bought at $[-] or $[-] will be miserable.

Now the stock price is still falling. If they don't sell it, the shares in their hands will continue to lose money, but if they reluctantly cut their flesh and leave the market now, they will still lose money.

Shen Peng of Red Mountain Capital is also suffering.

The shares held by others are only tens of thousands of dollars, but the shares held by him are 20 billion US dollars.

When Dangdang.com went to M country for a road show on the eve of its listing, Shen Peng applied for [-]% of the shares through Penguin's boss Ma.

But Shen Peng never imagined that after Dangdang.com went public, it helped him earn billions of dollars in a week, but the stock price began to fall continuously before he was happy for a long time.

Seeing that the stock price of Dangdang.com was about to fall to the cost line of Hongshan Capital, Shen Peng finally gritted his teeth cruelly and refused to sell the shares in his hand.

So when the stock price of Dangdang.com fell to [-] dollars a share, the shares in Shen Peng's hands were considered to be trapped, and there was no need to consider selling them in a short time.

Recently, Shen Peng is full of worries. Maybe people outside think that Hongshan Capital is a big boss in the capital circle. Even if it loses tens of billions on Taobao and Dangdang, it seems that there is no harm. matter.

But only Shen Peng knew very well in his heart that Hongshan Capital only manages wealth for those investors, and there is only one reason why investors are willing to hand over their money to him for management, and that is to believe that he can make money for them. Can earn more money.

But now the time has entered September, three-quarters of a year has passed, and the end of the year is coming soon, and investors will soon be given an investment report card.

Although Hongshan Capital has not yet calculated the return rate for this year, as the CEO of Hongshan Capital, Shen Peng, all large investment amounts need to be approved by his nod, so in his mind, there is Hongshan Capital Distribution map of investment projects in the past six months.

The reason why Shen Peng was very annoyed at this time was that the money Hongshan Capital earned from other projects this year was not enough to make up for the losses on Dangdang.com and Taobao. How much money did the company lose.

So Shen Peng urgently needs a good project to earn back a sum of money for Red Mountain Capital, so that he can explain to all investors by the end of the year.

But the question now is, where to find a project with a high rate of return?

2008 is destined to be a very special year. At present, the global economy has become very tired. Many countries have begun to print money on a large scale, but such "large-scale release of water" has not restarted the global economy.

At present, the number of companies that go bankrupt every day in the world does not know how many, and even some countries have suffered heavy losses this year, bearing high foreign debts, so some countries have simply filed for bankruptcy, and the remaining creditors You can drop whatever you want. Anyway, if you want foreign currency, there are a bunch of banknotes in the local country. It depends on whether you want it or not.

But your country has filed for bankruptcy. Is there any difference between banknotes and waste paper in your country?

Just when Shen Peng was troubled, among the several projects Zhang Shi brought, he was given a shocking surprise.

Zhang Shi accepted Shen Peng's invitation and moved to Hongshan Capital as the vice president. When he came, he also brought a few projects he had done when he was in Gaoling Capital.

Shen Peng didn't take these projects seriously at first. After all, if these projects really made money, Zhang Shi wouldn't have to suffer so badly with Gaoling Capital.

But after Shen Peng browsed through those projects casually, he really saw a very good project, that is Red Moon Company.

After seeing the information of this project, Shen Peng immediately sent someone to find out the situation of this company, because when Shen Peng went to the supermarket to buy things recently, he always found that there were many aunts queuing up to buy things in the supermarket. Shen Peng didn't know that those aunts were rushing up to buy them. He went up to ask and found out that they were actually rushing to buy the new dish soap launched by Red Moon.

When Shen Peng first heard the news at that time, he stood there in a daze. He didn't expect that when this dish soap became so popular, there was still a need to queue up to buy it. Could it be that this world happened Did he not know about the change?

It was only later that Shen Peng found out that it was the Red Moon company that had invited Olympic champion Guo Jing to be its spokesperson.

Who is Guo Jing?

She is the recent Olympic diving champion, winning glory for the country, who doesn't know?

Maybe ordinary people will marvel at the power of this company when they hear the news. Even an Olympic champion can be invited as a spokesperson, but Shen Peng is an investor. When he sees something, he often sees it more clearly than ordinary people. Deeper.

In addition, seeing that Zhang Shi actually invested in this company when he was in Gaoling Capital, Shen Peng felt that this company might really be a good company, but whether this conclusion is right or not needs to be investigated first.

The people sent by Shen Peng to investigate Red Moon Company soon came back to report, and the result was that the company's previous performance was nothing special, but it suddenly spent a lot of money to sign Guo Jing before the Olympic Games, and Guo Jing soon after He won the gold medal in the Olympic Games, and his reputation soared, so Red Moon Company also began to embark on a road of becoming a monster.

(End of this chapter)