giants of the era

Chapter 43 Advertising

In the next week, Li Zetian kept recruiting people. When Apple was "overcrowded", it stopped.

At this time, the size of Apple has reached 35 people!
In the past few days, computer distributors or some retailers have almost broken the threshold of Apple, and at the same time brought a lot of checks to Apple.Subsequently, these people took the contract to pick up the goods from the factory designated by Apple, and shipped the Apple-[-] personal computer to all parts of the United States.

With the hot sales of Apple-l, Apple-l has become more and more famous in the industry and in computer enthusiast clubs.

The so-called: "Laymen watch the excitement, experts watch the way!"

When they disassembled the Apple-l personal computer and looked at the structure inside, people who know technology were all amazed, it was simply a masterpiece of God! !
Fanless power supply!
Expansion bus!

Excellent BASIC programming language!

Then there's the disk drive, the graphics capabilities of the monitor, and a lot of stuff on the circuit board, pretty much the culmination of clever engineering tricks to save hardware and keep costs down!

The design is so exquisite that it has to be applauded!
Although Apple-l sells for $2000, it looks expensive, but the technology it uses far exceeds this price! ! !
Soon, the powerful technology and design of Apple-l spread in the circle, and everyone was shocked by it!

Many computer enthusiasts have no money to buy Apple-l, but in order to own an Apple-l, many members of the club pool their money to buy it.

In one month, Apple-l sold 1250 Apple-l, creating a sales legend of 250 million US dollars!
Soon more American media began to report on Apple-l. For example, Apple-l was listed as a featured product in the "Global Catalog", which further broadened the market.And The Whole Earth Catalog represents the viewpoint of a broad and confident pioneer, the main representative of the computer hacker spirit.Explain what?It shows that Apple-l technology is awesome and full of innovation! ! !

The words that "Global Catalog" described Altair8800 in the previous life are also used to describe Apple-l this time, claiming: "This is an absolute, undisputed, incredible success formed overnight!!!"

In addition to the "Global Directory", Apple-l swept the covers of almost all computer magazines and newspaper headlines in the United States, and even the top ten newspapers in the United States, such as "USA Today", reported on it.

Stanford University, Harvard University, Massachusetts Institute of Technology and other hundreds of American universities have purchased Apple-l from Apple, but what is funny is that Harvard University still does not know that the founder of Apple is a Harvard University dropout. ——Li Zetian!

MITS, which also produces personal computers, is super envious and jealous of Apple. The hardware manufacturing cost of Altair8800 and Apple-l is not much different, at most two hundred dollars, but the price of an Altair8800 is only 375 dollars, each machine It only earns about $75, but Apple-l sells for $2000, and each machine can earn $1500. Altair8800 needs to sell 20 units to be worth the profit of one Apple-l. Are you angry? ! !

In November, MITS finally obtained the Intel11 microprocessor, and the Altair8080 personal computer was officially released across the United States.Previously, Roberts had advertised in many newspapers and media. With the help of the Apple-l fire, Altair8800 has also attracted the attention of many people.

"Hey, I can't afford an Apple-l, so let's just buy an Altair 8800. I heard they are all personal computers!!!"

This is what many people think!

Once the Altair8800 was released, it really received a lot of orders, and Roberts' old face suddenly beamed with joy.

However, it didn't take long for many people to complain crazily.

"Compared to the Apple-l personal computer, the Altair 8800 is nothing more than rubbish. I shouldn't have bought the spicy one next door!"

"No comparison, no harm. You get what you pay for!"

"..."

Regardless of the curse, the Altair 8800 still sold hundreds of units.

Intel, it should be said, has made huge profits from it.

Both Apple-l and Altair8800 use Intel8080 microprocessors, which undoubtedly gives the impression that Intel8080 microprocessors have become the standard configuration of personal computers.Therefore, whether they are computer enthusiasts or companies interested in entering personal computers, they will buy Intel8080 microprocessors for research.

Under the leadership of Li Zetian, Apple detonated the personal computer revolution, and it will not be long before many personal computers will spring up all over the United States!

……

No matter how passionate the flame is, I am afraid it will be extinguished by the high price!

After more than a month of explosive sales, at this moment, the sales of Apple-l have fallen sharply.From mid-November, only a dozen units are sold every day!

With a bitter face, Zhang Hao said to Li Zetian, "Boss, many people say that the price is too expensive and they can't afford it. Should we lower the price?"

"No!" Li Zetian shook his head resolutely, and then said, "It's only been a month since the price cut, and the customers who bought the Apple-l before will be very dissatisfied!!!"

After finishing speaking, Li Zetian thought for a while, and said after a while: "I plan to advertise on TV, so that more individuals, enterprises, and governments can see our company's products and know what a personal computer is and what it is useful for! ..." Li Zetian paused, and said, "We should also actively explore the global market!!! By the way, Zhang Han, you are now in charge of setting up the apple production factory, and at the same time recruiting some workers, training and guiding them in production! I believe , Apple–l sales will increase soon!!!”

"Well, okay, then I will go to prepare this matter now!" Zhang Hao responded and left.

Li Zetian dug out the phone blog from the drawer, and then found the phone number of the advertising business department of ABC TV.

"Hi, hello, this is ABC TV station!"

"Hi, I'm the CEO of Apple, and I'd like to know how much it costs to advertise on ABC TV?"

"It depends on the time period and the length of the advertisement. What time period do you plan to advertise?"

“Best Golden Age segment ever!”

"That's seven to ten at night, $4 per second, for a month!"

**** so expensive! ! !
Li Zetian complained endlessly in his heart. He gritted his teeth and said, "I want to run a 10-second advertisement, and it will only be a month!"

"Okay, sir, the total is 40 US dollars! You'd better sign the contract with us as soon as possible, because only in this way can we arrange the time for you as soon as possible!"

"Okay, I will send someone to contact your company as soon as possible. Does San Jose have your office?"

"Of course, ABC TV is one of the three major commercial broadcasting companies in the United States!!!"

Li Zetian responded, and then hung up the phone.

Since ABC has an office in San Jose, Li Zetian is not in a hurry to sign the contract.First of all, it is necessary to shoot the commercial video well, otherwise the commercial will be for nothing!

"A celebrity endorsement? Or what should I do? Also, which commercial shooting company should I find?"

Li Zetian couldn't help thinking.

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(End of this chapter)