giants of the era

Chapter 44 Miracle!

The hottest singer in the United States should be the rock star Elvis Presley.

Li Zetian thought about it again, asking Elvis Presley to endorse must be ridiculously expensive, and it is easy to overwhelm the guests and make people forget the existence of Apple-l.

Advertisement must be accurately positioned!

People who can afford Apple-l personal computers must be interested in computers or need to use computers. Therefore, advertisements must highlight youthful fashion and practicality. It is enough to invite some actors to play college students and white-collar workers. Not only is the positioning accurate, The key is that it is also cost-effective! ! !

There are too many places where the company needs to use money, so save as much as you can!
After thinking of this plan, Li Zetian then went to San Jose to find a powerful advertising company and let them shoot advertisements according to his requirements.

That afternoon, Li Zetian went to five advertising companies, and finally negotiated a cooperation with an advertising company named J Walter Thompson.

Founded in 1864, JWT is the first advertising company in the world and the first advertising company in the world to carry out international operations.

After learning about the background of this advertising company, Li Zetian suddenly realized that Apple is preparing to enter overseas markets and also needs advertising, so he decided to cooperate with J Walter Thompson.

"Mr.li, choose J Walter Thompson, this will definitely be a successful cooperation! J Walter Thompson will use the brand's full marketing plan, combined with advertising, direct marketing, promotion, sponsorship and public relations activities, to help Apple achieve short-term Achieve growth and create long-term brand value!!!” said Marrs Black, head of J Walter Thompson in San Jose, with a smile!

"Yes, Mars Black, I also believe that this will definitely be a win-win cooperation!!!" Li Zetian nodded. After talking with Mars Black carefully, all kinds of marketing in his mouth The method made Li Zetian dumbfounded, and he just realized that simply advertising on the TV station seems to be too simple!
It is worthy of being professional, but it is different!
Li Zetian felt ashamed.

For JWT, cooperating with Apple will help expand its influence in the field of technology advertising!
Although Apple is a start-up company, the birth of Apple-l shocked the computer industry!

Apple has also become the endorsement name of technology and innovation in one fell swoop, with huge development potential!

Mars Black, the head of JWT, learned that Li Zetian was the CEO of Apple, and he wanted to promote this cooperation. With his eloquence, Li Zetian finally decided to cooperate with JWT.

Walking out of JWT, Li Zetian shook his head and sighed, "Oh, the money I just earned is almost gone!"

Within a few days, JWT sent someone to send a very detailed advertising plan, which also included the overseas promotion part.

Li Zetian looked it over and thought it was ok, so he nodded and agreed to use this plan.

……

……

At this time, it has been almost two months since Apple-l went on the market, and a total of 1800 machines have been sold.

With Black Friday right around the corner, it's the day of Christmas sales in malls across the US.On this day, American shopping malls will launch a large number of discounts and promotions to carry out the last large-scale promotion at the end of the year.And this day's discount promotions are no worse than China's "Double 11 Shopping Carnival"!

If Apple-l is discounted at this time, the previous customers will not complain too much. After all, all products are discounted wildly on this day, so it is normal for Apple-l to be discounted!

"Boss, how much discount do you want for Apple-l?" Zhang Han asked.

Li Zetian thought for a while and said, "7% off!"

"7% off? Then they haven't gone crazy!!!" Zhang Hao said in surprise.

"It's just to let them grab it, otherwise, how can we explain that our Apple-l is popular?" Li Zetian smiled, "By the way, control the shipment of Apple-l. This time, we only sell 1000 units!!!”

Hearing this, Zhang Hao was full of doubts, shouldn't he take advantage of the discount and sell as many as possible?Why do you want to control shipments instead?
Without waiting for Zhang Han to ask, Li Zetian smiled back and asked, "Do you know what hunger marketing is?"

Zhang Han shook his head.

Li Zetian explained: "Hunger marketing refers to a marketing strategy in which commodity suppliers deliberately lower production in order to regulate supply and demand, create the 'false' of supply shortage, maintain product image, and maintain high prices and profit margins! In the future, Apple has to keep doing starvation marketing so that it can get a high rate of return!!!”

Zhang Hao seems to understand, but this is in 2016 in his previous life. I am afraid that everyone has heard of this word.Almost all hunger marketing has been ruined by Apple and Xiaomi...

Li Zetian smiled, picked up the phone, and began to notify Apple's resellers and powerful computer retailers that there would be a [-]% discount on Black Friday!
Of course, some retailers are reluctant to offer 7% off, thinking it is too much.Li Zetian had to give them the profits and bear most of the discounted losses.

Because of this, Li Zetian began to wonder again, should Apple establish its own retail store?
It costs a lot to set up a retail store, and now Apple only has one product. Is it possible to set up a retail store to only sell Apple-l?That will definitely lose everything! ! !
Li Zetian thought about it, but temporarily dismissed this idea.

Apple needs to accumulate strength and accumulate more powerful forces.

……

……

After the news that Apple-l was going to have a 7% discount on Black Friday was distributed, it immediately attracted the attention of many people.

"7% off, which means you can buy an Apple-l for only $1400, saving $600!!!"

Everyone was extremely surprised and shocked.

"The opportunity is rare. It is said that there are only [-] Apple-l discounts. After passing this village, this store will disappear!"

"I'm going to sell my old Ford and go buy an Apple-l."

"I'm going to borrow money from my father, no matter what, I'm going to buy an Apple-l this time."

"Hey, $1400 is still a sky-high price for me..."

"I don't have any money, so let's pool the money together, take advantage of the discount, and snap up one and come back. I think people in other clubs must think the same way, we must act fast!"

"Yes! Collect money to buy!!!"

"..."

Li Zetian's little trick aroused people's desire to buy!
When Black Friday is approaching, you can see a long queue of tens of meters lined up at the door of the computer retail store, which is spectacular!
Passers-by not far away were surprised and asked the people next to them: "What's the situation, why are there so many people queuing?"

The man replied: "Don't you know, Apple-l is 7% off, and everyone is here to grab it!!!"

"What is Apple-l?"

"Personal computers can manage data and run various software, including school curriculum arrangements, enterprise employee data, and bank customer information are all managed by computers. Enter his name, and all his information will come out, isn't it very convenient?"

"Indeed!!! How much is this Apple-l personal computer, I just need something like this!"

"Originally priced at $2000, now with 7% off, only $1400!"

"Thank you, I'm going to queue now, there are so many people, if it's late, I might not be able to buy it!"

"..."

As a result, in less than an hour, all 1000 Apple-ls in the United States were sold out.

After Zhang Han got the news, his eyes widened. He couldn't believe it. The sales in the past two months were only 1800 Apple-ls. Today, he sold 1000 Apple-ls in less than an hour!
That night, the "Los Angeles Times" reported that: "Apple created an astonishing number of sales of 1000 Apple-l personal computers within one hour, writing a miracle in the technology world!!!"

PS: There is another update tonight, the update is awesome
　PS: There is another update tonight, the update is awesome
　　
　
(End of this chapter)