giants of the era

Chapter 65 Unix Licensing!

AT&T has 20 million employees. For Apple, it is a super customer!
Tian Shuai continued: "Mr. Carey Occam, do you mind if I give you a detailed introduction to Apple-ll and the supporting software?"

"Of course I don't mind! Please tell me!" Carey Occam laughed.

Therefore, Tian Shuai spent twenty minutes telling Carey Occam the main functions of Apple-ll and the Excel spreadsheet office software developed by Microsoft in great detail.

Carey Occam is particularly interested in Excel spreadsheets. With it, AT&T can greatly improve office efficiency and save a lot of money!

"Mr. Tian, ​​how do you sell Excel spreadsheets?" Carey Occam couldn't help asking.

Tian Shuai replied: "A copy costs $200, and it can only run on Apple-ll personal computers at present!"

Carey Occam frowned, this is almost a tie sale!
If you want to use Excel, you must buy Apple-ll.

In the previous life, the reason why Apple-ll was so popular was inseparable from a spreadsheet called VisiCalc at that time.Many people had to buy expensive Apple-ll for VisiCalc, and VisiCalc later became the world's first and most popular business program on personal computers, and it was one of the main catalysts for the rapid development of the PC industry!

There is no doubt that in this life, Excel will replace VisiCalc and continue to do so!
Li Zetian felt refreshed by the side!

This is binding and monopoly!

Carey Occam thought for a while, and said: "I will send someone to Apple to investigate. If Apple-ll is indeed as powerful as you say, AT&T is willing to buy a batch. As for Apple Putting Apple-ll in AT&T stores is a little impossible! You know, AT&T is a telecommunications company. If our business hall sells computers, it will become nondescript. It has a great impact on the company's brand!!!”

The bigger the company, the more it values ​​the brand. AT&T doesn't want to lose its big because of its small size!
Douglas Daft, president of Coca-Cola, once said: "If Coca-Cola's factories all over the world are burned down, as long as the Coca-Cola brand is still there, it will make all the factories stand up on the ruins overnight!! !"

Yes, brand is very important for a company! ! !
Since the other party is unwilling, it is useless for Li Zetian to say Potian.

"Well, Mr. Occam, thank you very much for taking the time to meet with us!" After Tian Shuai finished speaking, he made a gesture to leave, but just as he stood up, he suddenly said, "Oh, Mr. Occam , may have to waste a few minutes of your time, I suddenly thought of something!"

"Tell me, what's the matter?" Carey Occam smiled.

"Oh, it's like this. AT&T published an article on the Unix operating system on the International Computer Society ACM last year. After reading this article, we are very interested in the Unix operating system and want to study it. Take a moment. However, after all, the Unix operating system has intellectual property rights, and Apple cannot use it for free research, so I want to buy the license of the Unix operating system from you.”

Carey Occam was quite surprised when he heard this!
This is the first company to express to AT&T that it wants to purchase the Unix operating system license, because AT&T has never said that it will charge, and other companies use the Unix operating system for free.

Tian Shuai saw Carey Occam's surprise, and couldn't help explaining: "Apple is a company that attaches great importance to intellectual property rights. It believes that infringing on other people's intellectual property rights is an immoral act. An immoral company like this will definitely develop. Not big!"

Carey Occam could not help but praise: "Apple's corporate culture is really admirable!!!"

After a pause, Carey Occam asked, "What kind of authorization does Apple want!"

"Apple will make major modifications on the basis of the Unix operating system, so as not to be troublesome, we hope to buy a permanent license!"

AT&T's executives did not pay much attention to the Unix operating system. After hearing this, Carey Occam did not feel vigilant at all. First, he did not see the value of the Unix operating system. The source code is public, and there is no plan to charge for it, so I don't think it's a big deal to have a permanent license for the Unix operating system... Of course, the license is only for the current version. AT&T's Unix operating system will continue to be updated. Carey Occam is not stupid enough to authorize all future Unix operating systems to Apple, but it is enough for Apple. The company has its own development team and will continue to develop on the basis of this version.When AT&aT realizes the value of the Unix operating system and fights lawsuits with other companies, Apple can stay out of it!

"Okay, no problem!" Carey Occam nodded at this time.

Tian Shuai was overjoyed, his face remained calm, and he deliberately said a low price: "Mr. Occam, do you think 3 dollars is okay?"

The low price means that Apple does not attach great importance to Unix. If you say a high price when it comes, it will arouse the suspicion of the other party. If AT&T is not satisfied, just increase the price.

Carey Occam readily agreed. Although $3 is not much, it is still a lot of money. Unix was originally free, and it can be sold for 3 US dollars, which is considered to be picked up.In addition, AT&T is also thinking about Excel spreadsheets, simply selling Apple a good favor.

The two sides reached an agreement, and soon signed a permanent license of the Unix operating system.

"Mr. Carey Occam, we are leaving!!" Tian Shuai said happily when he left, "Oh, by the way, when will AT&T send representatives to Apple for inspection?"

Carey Occam thought for a while, and said, "About a week later, AT&T will send someone there!"

"Okay, we will fully demonstrate the functions of Apple-ll to the representatives of your company, and welcome them to come!"

After Tian Shuai finished speaking, he left AT&T Company with Li Zetian.

Li Zetian said with a smile on the road: "This time I came to AT&T company to gain a lot, not only got the Unix operating system authorization, but also negotiated another deal with AT&T company! It's a pity that , our Apple-ll PCs can't be sold in AT&T stores, otherwise, we will definitely make a fortune!!!"

Tian Shuai smiled and said: "But this is already very good! If we can cooperate with Sears, the sales effect will not be worse than that of AT&T stores! Next Monday, I will meet with the CEO of Sears, He is very interested in our company's Apple-ll, and I think the conversation between me and him will be very pleasant!!!"

Li Zetian nodded in agreement. Sears is the largest private retail company in the United States and the world, with more than 30 employees. There are more than 1600 chain stores printed on the catalog alone, and there are more than 800 suppliers. The contractor, whose subsidiaries are located in major cities in Europe and the United States, enjoys the reputation of "Academy of Retail Industry Science" in the western business world!
In the more than 100 years of development history of Sears, it has been occupying the first position in the American retail industry since the beginning of the 20th century. Wal-Mart, which started as a discount store, surpassed Sears.

"Tian Shuai, I think you can still meet with Mr. Walton from Wal-Mart!"

"Wal-mart with cheap stores?"

"Yes, it's this company. I'm more optimistic about the company's development prospects. If possible, it's best for Apple to take a stake in Wal-Mart and become one of the company's shareholders!"

By becoming a shareholder of Wal-Mart and forming an alliance, Apple will have one more product sales channel from now on!
As for how powerful Wal-Mart is, it goes without saying! ! !

PS: Brothers, I am eager for your support! ! !
　PS: Brothers, I am eager for your support! ! !
　　
　
(End of this chapter)